Every company wants to attract new clients. It is the only way to survive in the competitive business world. Part of this is making sure that your marketing materials look approachable and professional. In addition, you want them to be memorable and attention-grabbing. To help you with this, Elite Custom Signs has come up with a number of issues you should avoid when using exterior signs in Raleigh, NC.
Not Planning for Changes
Your sign will typically change in one way or another over time, even if it is just a minor change. You want to plan accordingly with your signage design. To allow room for growth, talk to the sign shop that is making your sign. They will know how to create signs that allow for future changes. When you fail to plan for changes, you will just make more work for yourself in the long run.
Doing Everything Yourself
You may not get the results you were hoping for when you try to do something yourself. In fact, when an inexperienced person tries to create and install a sign on their own, it can end up looking like something a kindergartener put together. Even worse, the amateur sign maker may be so attached to their creation that they are unable to see how awful it is. You need the eyes of people who know what they are doing. Even if you are a graphic designer, you probably do not know how to handle all of the other aspects of the sign making process. Leave that to us.
Adding Misinformation and Typos
Since we generally read words in their entirety and not letter by letter, it is incredibly easy to miss a small typo in a word. This is why you are going to want to have more than one set of eyes look at proofs of your design. To avoid misinformation and typos, we have multiple members of our team examine all of our mockups. We also give you art proofs of what the finished sign will look like and get your approval before we do anything.
Neglecting Routine Maintenance
Even the best-made signs start to show wear and tear over time in the North Carolina weather. If you do not clean your signs regularly, they will start to reflect poorly upon your enterprise. For instance, as leaves and other debris start to build up, they can cause your channel letter signs to malfunction. Pretty soon, you Mattress Company becomes a “Mess Company.” We have sign maintenance and repair programs that will keep your signs looking their best for many years to come.
As you can see, there are a variety of ways poorly-made signs can cause problems for your business. As tempting as it may be to save a few bucks in the short term, you may actually end up losing sales if you cut corners. If you would like the professionals to make your exterior signs in Raleigh, NC, contact us for a free consultation.