Vehicle lettering, decals and wraps, either partial or complete, are a big part of the sign inventory at Precision Signs & Imaging. Vehicle advertising puts your company’s image and information directly on the street. That annoying stop light just turned into an opportunity to tell the vehicles around you what you do, and you don’t even have to turn down your music.
“The best thing about a vehicle w
rap is that it’s free advertising wherever you go,” said Rocco, art director for Precision Signs & Imaging.
While the mobile advertising is free, the cost on an install breaks down into a few areas. The first is design. When a customer contacts us about a vehicle wrap, their idea of what that means can vary greatly, from a few decals spread around the body, to covering much of the body. We work with customers to determine the best solution for their case.
In the design process, we work with templates for specified vehicles, then layout and develop plans for installation. We follow up with printing the graphic on a variety of stocks, from good to best quality material, including a range of vinyl products from 3M and Avery.
The final step is installation, usually performed by a two-person team. This can take several hours to a full day, depending on the size and complexity of the vehicle.
Precision Signs & Imaging completed two vehicle wrap installations last week, covering the signs of our work can with full length decals to match the already covered hood. The install was completed May 9 in our shop.
On Thursday and Friday, we completed the side running vinyl graphics for Minnesota Asphalt Maintenance on a new Chevy Silverado 3500 work truck, complete with custom graphics, company phone number and two-inch DOT numbers.
