Things to know about getting a food truck wrap

Food trucks are becoming one of the most popular destinations for hungry students and workers in cities across the country. But there is much more to a food truck wrap than a name. Here are the 5 to-knows for getting a food truck wrap 1. Choosing Attractive Colors Remember, color is likely the first thing a customer will see. It’s a classic advertising method to choose the color red, because red makes people hungry. Red may not work for a food truck selling vegetarian or vegan options, for this a nice green would do a lot to communicate the freshness of the food sold. Think about color associations carefully, and also visibility from a distance. When looking at a white food truck from a long ways away it can easily be mistaken for a mail truck or a package delivery service. By going bold and simple, this can avoid those mistakes and allows the customers know who and what just by the food truck’s color. 2. Important Information to Share A wrap needs to give a way for customers to keep in touch, such as a phone number, email address or Twitter handle; some way for people to know at a distance what food a truck serves, like a photo, or a descriptive tagline; and of course the name of their business. People won’t be able to point a business out if they can’t find them. 3. Professional Logo Designer Part of being professional is looking professional, so, if someone is going to get a car professionally wrapped, hire one of our logo designers. A good logo can catch attention and bring over customers who might otherwise gloss over a business truck, and it’s another way to communicate the food someone sells and the quality of the cooking. 4. Professional Photography Often times, what’s appealing to the eye in person may not be appealing to the camera lens. If you are a business going to put photos of your food on your wrap, be sure to hire a food stylist if needed and a professional photographer who knows what to do to make your eats look appealing. Smartphone cameras aren’t going to cut it. 5. Being Creative A vinyl wrap is a full-body experience, and this is a good thing because there gets to be more room for creativity. For example, if your food truck sells a limited, specific menu, you might consider putting your menu down one side in large letters. You might put all the awards you’ve won on another side. On the other side of the truck, you can put a bunch of food photos, or your name in gigantic letters, or your contact information. The key is stay open minded to all creative ideas; the more creative you are, the more interesting the food truck can become. Now that you know the 5 to-knows for getting a food truck wrap and are excited to take advantage of the most effective form of adverting for your business. Feel free to contact any one of our professional designers and installers to transform your business and give it the expert look it deserves. We have the in-house designers for all your design, photography, install, and professional practice needs. Precision Signs & Imaging can help you with that! You can call us at 952-595-5678, email John at john@ precisionsandi.com, like us on facebook (PrecisionSignsImaging), or visit our website precisionsandi.com Precision Signs & Imaging… because image is everything!