Looking for something more effective than ordinary signage?
Call The Sign Studio and add illumination to your signage to make it more appealing and effective.
Whether you own a small-scale business or a large corporation, signage is one of the most crucial things that keep your business afloat. Having custom signage for your business adds character to it as well as to your location. Your signage is the first introduction that your business gives to its potential clients. This is why your custom signage can be the deciding factor that determines if your business will thrive or fail.
This signifies the importance of choosing the right signage for your business. Custom illuminated signs, such as channel letters, are one of the most popular and effective signage that the business world uses in this day and age. However, there are various types of illuminated signs, and before you buy a sign for yourself, you should know what they are.
Illuminated Signs
Illuminated signs are a combination of your regular signage and a lighting setup. The signage itself can be two-dimensional or three-dimensional, depending on your preference. The lighting setup used either has LEDs in it or neon lights; again, this depends on your preference and the niche of your business.
Moreover, almost all types of signage can be equipped with illuminating elements. Some examples are dimensional letters, hanging signs, and building signs. These signs are becoming increasingly popular in the marketing world. The world is cluttered with ads; illuminated signage helps your business stand out.
Types of Illuminated Signs
Front-Lit Signs
These are the most common types of illuminated signs you’ll find mainly because they’re also the easiest to design. The back and sides of the signage are made out of opaque materials such as aluminum or PVC. The front is made from translucent plastic or acrylic with the lighting setup inside the signs.
The front of the sign can be coated with translucent vinyl to give it the color. Whereas the acrylic itself can be in color as well.
Back-Lit Signs
These signs are normally found in fancy restaurants and big showrooms. The face of the sign can be made out of a metal such as aluminum. The sides can either be open or covered; the latter is done to prevent birds and animals from nesting in the letters.
A slight gap is maintained between the mounting of the sign and its face. Light from the lighting setup in the sign shines outwards from the gap to cast a halo-like glow that encompasses the sign. The lighting setup can use either LEDs or neon lights.
Front- & Back-Lit Signs
These signs combine the front-lit and the back-lit technologies to give you a fancier looking illumination effect. You can also have the front-lit and back-lit lights in separate colors to mix things up.
Benefits
- They are energy-efficient and environmentally friendly.
- They are extremely eye-catching and effective in increasing customer traffic.
- Depending on the materials used, illuminated signs are cost-effective in the long run and do not require a lot of maintenance.
- Illuminated signs constructed out of metals or PVC are durable and long-lasting.
- Excellent night-time visibility.
Which Type Is the Best for You?
Illuminated signs are effective in drawing people’s attention, but a certain type of illuminated sign may suit a particular business better. Here are a few things you should consider:
The space availability. Front-lit signage does not require a separate mount to store the light setup. On the other hand, back-lit and front & back Lit signage require mountings called raceways which contain the lighting setup.
The niche of the business. Back-lit signage is more suited to cafes, hotels, and restaurants because they help set the ambiance of the place. But if you’re a store owner, front-lit signage would be better suited for you.
Get in Touch Now!
Signage is a really important part of any Operating business. Choosing the right illuminated sign can work wonders for your business by drawing in more traffic. The Sign Studio has the best team of experts that excel in all signage related services, so get in touch today!
