Channel letter signs are ideal for any business who wants to create a modern look. They offer unique lighting options and are highly visible from a distance. In addition, channel letter signs can be custom-made to fit any business’s budget and branding goals.
Some examples of businesses who use channel letter signs are:
- Retail stores
- Restaurants
- Banks
- Hotels
- Spas
- And more
What are Channel Letter Signs?
Channel letter signs are individual, three-dimensional letters and symbols. They can be made from various materials, but most commonly, they are made from aluminum, acrylic, and polycarbonate. Channel letters are illuminated with LED lights housed in the sign’s return.
Front-lit channel letters have LED lights facing the letter’s front panel. This panel is translucent, allowing the light to shine through and illuminate the letter. This type of channel letter is most common for store signs and office buildings.
Reverse-lit channel letters have the LEDs mounted inside the letter facing the wall or the surface on which the sign is mounted. The light bounces off the wall and back through the translucent face of the letter, lighting up the letter from behind. This channel letter is often used for signs mounted on buildings or monument signs.
Benefits of Channel Letter Signs
There are many benefits to using channel letter signs for businesses. Channel letters are:
- Customizable: Channel letters can be made in any size, font, and color. They can be used to make unique logos and brand identities.
- Durable: Channel letters are made from sturdy materials which withstand the elements.
- Long-lasting: With proper care and maintenance, channel letter signs can last for years.
- Energy efficient: LED lights use little energy and have a long lifespan.
- Attention-grabbing: Channel letters are highly visible and can be seen from multiple angles.
How Businesses Use Channel Letter Signs
Businesses use channel letter signs for a variety of purposes. For example, channel letters can be used as:
- Storefront signs: Incorporate the business’s colors and logo into a channel letter sign to make the store easily recognizable.
- Directional signs: Use channel letters to produce signs to point customers in the right direction.
- Monument signs: Mount a reverse-lit channel letter sign on a monument or building for a unique look.
- Building identification: Use front-lit or halo-lit channel letters to identify a business’s building from a distance.
- Interior signs: Use channel letters to construct signs for wayfinding or brand identity in office buildings, retail stores, and more.
Channel letter signs offer businesses a versatile and modern way to advertise their brand. With so many benefits and uses, it’s no wonder channel letters are one of the most popular types of signs.
The Sign Studio is a custom sign company located in Burbank, CA. We specialize in creating high-quality channel letter signs for businesses of all sizes. Contact us today to get started on your custom sign project!
