Why get custom channel letter signs?
Here are the benefits to installing them.
Channel letters are 3D signs made of individual letters made of plastic or metal. They are generally used for exterior signs on commercial buildings, and the text is illuminated. They are visible during the day and glow at night, adding depth to a building’s overall look.
Why Choose Channel Letters?
Long-Lasting
These signs are durable and lightweight. They are usually made of aluminum that is sturdy enough to survive strong winds, adverse weather conditions and resists erosion.
Visibility
The text is illuminated from inside each letter and provides visibility throughout the day. Channel letter signs market your brand 24/7, even from afar.
Cost-Effective
They are sustainable and, in the long run, end up costing less. You would boost your brand visibility at all hours of the day with an initial investment. These signs also use efficient lighting that uses less power and ultimately costs less than neon lights.
Establishing Your Brand’s Authority
Another benefit to getting channel letter signage is their ability to increase the authority and credibility of your brand. The impeccable craftsmanship makes your company look welcoming and prestigious.
Popular Channel Letter Fonts
There are a few fonts that are more popular than others when it comes to channel letter signage:
Helvetica
The font that is the most common is Helvetica. You have more than eighty font face options available and is used by brands such as Microsoft, Caterpillar, and North Face.
Futura
It is the second most popular font and was created at the start of the twentieth century. Graphic designers love this font and use it often.
Garamond
This comes third in popularity for channel letter signs. Its latest version is Adobe Garamond and is used quite a lot.
Channel Letter Sign Placement
To ensure the sign is effective, it needs to be clearly visible and efficiently installed. The positioning of different signs impacts their result accordingly.
The angle of your sign is a major player in its effectiveness. If it is placed directly in front of passersby and main roads with consistent traffic, the reach and visibility of your signage would increase. The angle from left, right, up, and down all affect the reach and visibility of your sign.
Your sign should be in a direct line of sight without any blockages or barriers like buildings, trees, or cars between your sign and the onlookers.
Why Choose Quality?
When choosing your signage, invest in quality. A high-quality sign wouldn’t be possible by cutting corners. If you decide to go for a cheap option, the issues that could arise are endless. You could be stuck in a daunting process fixing blurred lights, a cracked trim cap, or a product that isn’t durable and long-lasting like a channel letter sign should be.
The appearance and quality of your sign would suffer, which would affect your brand’s image and the potential customers you were hoping to attract. Channel letter signs are a one-time investment and worth it.
Sign Company in Glendale, CA
Choosing a high-quality sign is important for your business. The Sign Studio in Glendale, CA, offers custom channel letter sign services. They wouldn’t just design and manufacture it for you but also provide installation.
