Established in 2008, The Beautiful Stone Co specializes in restoring and repairing natural stone and tile surfaces. In the course of its business, the company uses a Transit van that serves as an ideal canvas for 3M commercial graphics, decals, and lettering. With a black-on-white color palette, the van features the company’s name, niche, contact information, and a QR code. The design embraces the minimalist aesthetic that has become so popular in Orange County.

Generate Leads With a QR Code as Part of Your Vehicle Wrap or Graphics Package

Why did the client opt for a QR code? The answer is simple; it adds an interactive element to the branding. While the client’s decals and Lettering in Santa Ana get attention, the QR code allows the customer to act on the attention. QR codes:

• Let customers scan the graphic and be directed to a website or landing page immediately. There is no need to remember URLs.

• Connect physical advertising to digital elements, such as booking forms, product pages, and more.

• Allow businesses to measure decal package performance with a unique code. How many scans does the QR code on a specific vehicle get?

Commercial Van Decals and Lettering Must Be Designed With Visibility in Mind

You already know that vehicle wraps and graphics must be readable even from a distance. When you add a QR code decal, there are additional considerations. For example, the code must be large enough for customers to scan it from a distance. Similarly, the right placement is critical. We recommend flat areas at eye level. And, of course, the code must contrast well with the surrounding color palette.

Q: Why do contractors buy van graphics?

A: Contractors, in particular, benefit from van graphics because they operate in a specific service territory. Because they target that demographic with flyers and other sales collateral, the vehicle wraps and graphics give the firm a professional look and generate brand awareness throughout the area.

Q: How do you customize van graphics?

A: Each client’s needs are different, and we collaborate with the company’s management team on the design of an ideal set of van graphics. One consideration is the wrap's goal. Will you advertise, brand, or introduce yourself to the local community?

Q: What do I have to do to get a quote on decals and lettering in Santa Ana or anywhere else in Orange County?