Curves is a chain of women’s health and fitness clubs. Famous for its 30-minute strength-training circuit that provides a full-body workout, this facility focuses on physical health and mental motivation. The franchisee who owns the Cerritos facility decided to remodel the inside and replace their older perforated window graphics. For the inside, the client requested a partial wall wrap. The colors and imagery are strictly brand-centric and underscore the workout’s fun element.
Using Printed Vinyl Graphics for Gyms
Our team frequently collaborates with gym owners looking to upgrade their ambiance, rebrand, or keep visuals fresh. A case in point is the full sign and graphics package we created for a karate studio in Fullerton. This facility caters to younger participants, and the owner was looking for ways to present this brand element. We also work with schools that go the extra mile to inspire student-athletes with wall graphics and similar products. Of course, we do not limit our printed vinyl to window and wall graphics. Custom non-slip floor graphics for gyms and sports courts are excellent tools for advertising and branding your facility.
The Challenge: Brand-Centric Signs and Graphics for Franchisees
It is noteworthy that franchisees face challenges other business owners typically do not.
-
Strict brand standards. Franchises typically have detailed brand guidelines governing everything from color matches to logo size and placement. While there is less creative freedom, the strict standards provide you with a color and image combination that has been proven to work. Our technicians ensure we provide you with exact Pantone color matches, making your signage indistinguishable from the signs at headquarters.
-
Display consistency. What makes a franchise work is the familiarity it brings. Customers appreciate the visual consistency and can instantly recognize the brand. Our team understands this challenge and works diligently to meet visual consistency standards across the city, state, and country.
-
Permitting. Getting the necessary permits for building signs and similar products is one challenge franchisees and other business owners share. However, our back-office team expertly handles clients’ permitting to prevent last-minute challenges that could delay a grand-opening celebration.
Let’s talk about it. Advertising and branding with wall wraps and perforated window graphics in Cerritos and the surrounding cities is highly effective. Whether you run a franchise or are not constrained by specific signage rules, we can help. Call us today to discuss your project!
