Property management companies often refer us to tenants who are moving in. A case in point is the Lincoln Pawn Shop that needed perforated window graphics in Anaheim.
Creating a Cohesive Storefront Presentation with Window Graphics for Retail Stores
The client operates three suites in this shopping center; however, they only use the door of the center suite. The outside suites have heavy-duty security bars on the inside of the windows, which do not look aesthetically pleasing to someone window shopping. When collaborating with the client on custom retail window graphics, we focused on designing window wraps to cover the glass panes of the outside suites.
Moreover, the client wanted to use the graphics to direct customers to the center suite and entrance. To this end, the center suite features only die-cut stripes, decals, and lettering. This clean design choice shows what the client buys and sells. We laminated our perforated window graphics with optically clear laminate to shield the product from UV damage and make them easier to clean.
The finished design creates a cohesive storefront setup that encompasses three suites. The stripes on the windows display the client’s corporate color. Moreover, each window showcases a distinct type of product that a customer may find there. It looks excellent and advertises the client while also boosting brand awareness.
Using Perforated Window Graphics for Storefronts to Create a Cohesive Display Over Multiple Tenant Spaces
The goal is to unify the storefront’s appearance across multiple units, making it look intentional, attractive, and on-brand. Far too often, businesses that occupy multiple units can appear fragmented without a unified branding or advertising strategy. Our team will work with you to create window graphics or wraps to establish a unified brand identity.
- Consistency in branding. We use the same color palette throughout all the units, use one or, at most, two fonts, synchronize illustration styles or icon usage, and align taglines on all window surfaces.
- Scale and continuity. Our graphic artist will collaborate with your management team to transform the storefront into a seamless, unified experience, rather than multiple separate stores. For example, graphics flow from one unit to the next.
- Wayfinding. Even though you want cohesion, different units might serve other purposes, such as retail, services, or an entryway. We mark main entrances, use directional graphics, and help customers navigate the larger storefront.
Selecting Your Vinyl
Our client chose perforated window graphics in Anaheim. These are ideal because they allow visibility from the inside out while displaying graphics outside. That said, you may prefer opaque vinyl wraps that block views and are suitable for use in storage spaces. For short-term displays, we recommend window clings with seasonal or changeable messages.
Which window wrap style is right for your storefront? Discuss your thoughts with our team to learn more about our services. Call us today!
