To become a household name, your corporate identity must be consistently within the consumer’s view. In the past, this meant paying for expensive newspaper ads. Today, you can achieve – and exceed – this level of visibility with 3M commercial van wraps in Irvine, CA.
Case Study: Maximum Controls
Maximum Controls is your go-to vendor for gate operators and access control products. This client recently requested that we design, produce, and install a partial city van wrap. It combines the yellow brand tone with the blue color that customers see on the company’s website.
Look closely, and you will notice that the rear portion of the wrap features subliminal gate imagery. The perforated window graphics replicate the look of a gate opening mirrored in glass. The finished product is professional, perfectly brands the company, and turns heads.
Take Advantage of the Advertising Power That Custom Van Wraps Offer Your Company
Advertising your company with vehicle wraps offers several advantages over billboards, newspaper ads, and similar options. For starters, vehicle wraps are a one-time investment that lasts for years, while billboards and newspaper ads often require ongoing payments for limited exposure periods.
Similarly, wrapped vehicles reach a broader and more diverse audience as they move through different locations. You target prospective customers where they live, work, and play. In contrast, stationary billboards and newspaper ads are limited to a specific readership. If you are unlucky and your targeted consumer group does not drive by the billboard or look at your ad, the investment does not pay off.
The Ultimate Solution for Hyper Localized Targeting
Since your vehicles travel within specific areas, typically your service territory, you effectively target local customers, making your ads more relevant to the community. Although you are on the road day after day, your advertising is non-intrusive. Traditional ads attract attention by disrupting the viewer’s experience, which is about as welcome as an online pop-up ad.
Custom Partial and Full Vehicle Wraps are Budget-Friendly and Effective
Constant exposure to your brand as your vehicle moves around significantly increases brand recognition and recall. It makes it more likely that potential customers will think of your company when they need your services. There are other advantages, too.
- Customizable. You decide what you want your vehicle wrap to say. You can also change or update it as needed, allowing you to keep your marketing fresh and aligned with current campaigns.
- 24/7 Advertising. Think of your car, truck, or van as a moving billboard that advertises your business around the clock, whether parked or on the road, offering continuous exposure.
- Less competition. Unlike billboards and newspapers, where your ad competes with others on the same page or in the same area, the vehicle wrap focuses attention solely on your business. If you display 3M commercial van wraps in Irvine, for example, you don’t share the spotlight with a competitor.
How could your company take advantage of an initial vehicle graphics product? Or, if you are using multiple vehicles, find out how our fleet graphics management program takes advertising to the next level. Call us today!
