Several years ago, our team worked with Lanzone Morgan at its Airport Plaza Drive office to put together interior signs and graphics for law firms. Since then, the firm has rebranded and bought a building. Now needing new signs and graphics for commercial buildings in Long Beach, CA, the client called our shop to assist with the project.

Custom Signage Package for a New Business Location

We worked with the client on the development of the signage package.

• Lobby logo sign. The first product we focused on was a custom 3D logo sign. Our technicians used half-inch-thick acrylic that we cut according to the size and font needed. Next, we painted the style elements in the law firm's brand tone. Our installers mounted the pieces – perfectly spaced – flush to the wall.
• Translucent graphics for pylon signs. For the exterior signage, the team put together translucent prints. As we now do, we used two layers of ink to illuminate the product without the graphics being washed out from the light.

Did you notice the small sign for TLG Marketing? Superior Signs and Graphics also did that one.

Signs and Graphics Play a Vital Role in the Success and Visibility of Commercial Buildings

It has become increasingly important for companies to stand out and capture the attention of potential customers. Signs and graphics are powerful marketing tools, conveying information, building brand awareness, and creating a positive impression. For example, they act as a beacon for businesses. They offer visual cues that help people locate and identify a building. A well-designed and prominently displayed sign can attract attention from a distance, making it easier for customers to find a particular business amidst a sea of competing establishments.

Stand out in High-Impact Areas with Foot and Vehicular Traffic

Custom signs and graphics communicate essential information about a business. Examples include details such as the name, logo, contact information, and hours of operation. A clear and visually appealing sign can effectively convey these details, ensuring potential customers can engage with the business. Additionally, signage can be used to highlight special promotions, discounts, or upcoming events, further piquing the interest of passersby and potentially increasing foot traffic.

Signage is Instrumental in Building Brand Recognition and Recall

A well-designed sign incorporating a company's logo, colors, and overall branding helps create a consistent and cohesive image in customers' minds. Consistency in branding establishes trust and familiarity, making customers more likely to choose a company they recognize over an unknown competitor. A strong brand presence also sets a business apart from others, enhancing its credibility and perceived professionalism. Besides that, well-done signage significantly impacts the overall aesthetics of a commercial building. An attractive and visually appealing sign combination enhances the architectural design, making the building more visually striking and memorable.

Do You Need New Signs and Graphics for Commercial Buildings in Long Beach, CA?

Whether you are an existing client or have just found our shop, we can help. Investing in customized signs and graphics significantly improves your business' visibility, attracts more customers, and ultimately drives success in today's competitive marketplace. Call us today to request a quote!