CAIR is the Council for American Islamic Relations. Its local chapter operates an office location at 2180 West Crescent Avenue. When the organization’s office management staff reached out to us, a representative asked us to do wall graphics and 3D lobby signs for office conference rooms. We met with the team to receive the details for the project.
Creating a Branded Backdrop for Official Communications
When we met with the client, we learned that the primary need for the signage solutions was the creation of a branded backdrop. CAIR frequently hosts video shoots at its conference room locations. A speaker will stand at a podium with his back to the wall. The goal of the signage is to create the right type of backdrop for identifying the organization.
We started with a step-and-repeat wall graphic for the conference room. You already know this type of product because many non-profits use it as a backdrop for photo shoots during fundraising events. The second sign is a lobby marker that consists of half-inch-thick acrylics, which our technicians painted in a black satin tone. Brushed metal faces contrast perfectly with the lighter color of the conference room wall.
Both signage products boost the elegance of the office’s setting. Moreover, they fulfill the branding needs that CAIR was looking to meet.
Signage Suites are More Common than You Might Think
In the past, a business owner might order one sign. Today, it is not unusual for the same business owner to order multiple signage types. This is due to the renewed understanding that signage is an integral aspect of branding and marketing. Besides that, it is a vital part of identifying what differentiates you from the competition and communicating it.
Besides that, more and more companies now place lobby signs into their conference rooms, too. They do so, in part, to serve as backdrops for video conferencing and when meeting with customers or other business representatives. That said, they also add wall graphics as a way to boost the brand connection with the customer in other parts of the office.
One example is the hallway wall graphic that bespeaks the charitable acts of the company. Many firms now feature volunteer opportunities for their employees. Taking these pictures and putting them together as a vignette wall is an excellent way of introducing new workers and customers to what your company is all about.
Another way of introducing yourself is the use of wall graphics that outline your mission, vision, or expansion plans. You might also use acrylic wall art that we customize from transparent sheets for your needs. We can combine the lobby sign for the conference room with wall graphics for the hallway and acrylic wall art for the reception area. Alternatively, you might have a completely different vision for your space.
Ordering Wall Graphics and 3D Lobby Signs for Office Conference Rooms
How could you change the ambiance of your location today? One of the most budget-friendly ways is, of course, the wall graphic. That said, we could also assist you with plaques that add a level of sophistication to your location. Go ahead and contact us today to talk through the options – there are quite a few of them!