The corporate offices of Ria Money Transfer continue to invest in the presentation of their brand elements in and around the Southern California area. Cases in point are the retail makeover that included a multi-sign presentation as well as the combination of storefront and interior graphics packages. The latest additions to this mix are signs and graphics that drive customer traffic.

Ria Agent Store in Lynwood Receives Brand-Heavy Signage Setup

This time, we worked at an agent store that is a carniceria. This is a popular Mexican meat market that also sells money transfers for Ria. This retailer features a built-in kiosk room where they used to sell transfers for a direct competitor. However, they recently switched to Ria. Our technicians responded by pulling up the brand details that we had saved in our files. This process cuts down on the time that the client spends telling us what they are looking for. With this order, we manufactured and installed the “Check Cashing” signs on the outside of the carniceria. Next, we did two Ria logos that are also on the exterior. Finally, we added a lighted sign inside the store above the transaction window. This lit product now draws attention to the money transfer kiosk inside the retail store. On the outside, the Ria signage gets the attention of passersby and brings in foot traffic.

Boosting the Visibility of a Brand across Multiple Platforms

The goal of signage is to make your brand more visible to passersby and customers alike. Repetition of retail signage is always a good option. When you take it across multiple platforms, you increase the ways that consumers interact with your products and company details.

• Board signage. Aluminum boards with imprinted vinyl overlays are ideally suited for façade mounts. They stand out, differentiate themselves from the rest of the building’s front, and feature stunning renditions of your corporate persona.
• Lit products. Whether outside or inside, illuminated signs always work well. They draw the eye even during daylight hours. Most importantly, they add vibrancy to your corporate color palette that is inimitable with other means.
• Window graphics. Window graphics offer a significant draw. They easily entice the impulse stop, which could then lead to the impulse purchase. Besides that, these graphics – full-color or white renditions of the message – expand on your brand message or product ads.

How to Order Signs and Graphics that Drive Customer Traffic

Do you already have signage solutions in mind? Our team gladly works with you on combining them for the most impact at your location. If you are unsure about what products would work well together, we gladly offer you examples and advice. Most importantly, our graphic artist can show you renditions of the planned signage that let you see these products through the eyes of a first-time customer. Similarly, you might already have signs in place that you want to augment with other solutions. We can easily do so and maintain the congruent look of your corporate color palette with a perfect match. Call us today to set up your consultation!