Located at 17316 Edwards Road, TeamLogic IT manages IT services and offers consulting as well as cyber security and cloud backup assistance. This incoming franchise fulfills a crucial need in Orange County’s business community. Before it welcomed new clients to its offices, the firm needed vehicle graphics and office lobby signs for franchisees in Orange County CA.

Working with the Franchise Owner on a Compelling Brand Display

The team first consulted with the client about the vehicle wrap. In the process, we used designs that the franchisor had put together. Our shop’s graphic artist adapted the design to fit on the Kia Soul, which the business uses. The franchise owner loved the adjusted presentation so much that Superior Signs and Graphics will receive referrals for all the franchisees. Next, we shifted our focus to the design of the lobby sign. Getting across the branding message for an IT business works well when you select an acrylic display. The firm chose a lobby logo board that features an imprinted vinyl overlay, which presents the corporate persona. Technicians mounted the acrylic lobby sign with brushed aluminum standoffs. The slight shading that the letters feature against the wall adds to the visual appeal of the signage. Now, TeamLogic IT succeeds in joining the mobile marketing revolution and impressing visitors to its location with a targeted brand message.

Use Signage to Your Advantage When Introducing a New Franchise in and around Orange County

Take a page from the playbook of TeamLogic IT, and focus your attention on interior and exterior signage concurrently. Doing so provides you with the one-two punch that addresses the prospective as well as the current client. Of course, this is just one example. Other options may also work well for your specific situation.

• Wall murals and pole banners. The mural uses the broad surface of a focal wall to imbue your space with brand displays. Feature your motto, tagline, or a quote by the company’s founder. Reel in foot traffic with pole banners that put your parking lot into the marketing spotlight. Colorful banners installed to light poles succeed in getting attention from passersby and drivers.
• Window graphics and building panels. The glass panels inside your office or storefront are excellent advertising options. Use them for seasonal and long-term message presentations. Moreover, do not forget to highlight your brand details whenever possible. Building panels typically consist of aluminum that we overlay with imprinted vinyl. These panels are good choices for ads that augment your building sign’s message.
• Wall art and monument signage. Targeted wall art combines color combinations that bespeak your brand with images that tell the story of your firm. These products support the lobby sign. The monument marker sits at the entrance to your parking lot. It signals to drivers where they should turn. In the process, it encourages the impulse stop.

Do you still need vehicle graphics and office lobby signs for franchisees in Orange County CA? Maybe you have been in business for a long time but want to revamp your overall brand presentation. Contact us today to learn more.