PFT-Alexander, Inc. does business at 3250 East Grant Street. The firm serves a broad range of commercial enterprises that include beverage companies as well as oil and gas production. When the management team contacted us, it requested a couple of 3D logo signs for its venue.
Presenting a Unique Brand Expression with Acrylic and Metal
We worked with the team to ensure a compelling rendition of the corporate persona. Our technicians started with a half-inch-thick acrylic sheet that we used to cut out the shapes of the style elements. Next, we clad the lettering and logo symbol with brushed metal.
For the lobby, we manufactured the sign to be four feet wide. For the more massive stairwell wall, our team increased the measurement to six feet. It is noteworthy that the company asked us to make some changes to the brand rendition that differentiates these signage solutions from the representation that you see on the website. For example, we omitted part of the graphic but added a niche explanation.
Now, when clients visit the firm’s Signal Hill location, they are greeted by the 3D wall logo signs. The elegance of the signage is an undeniable asset to the locale.
Combining Multiple Signage Displays throughout a Venue
In the past, a company might present its corporate persona with a lobby sign and little else. This signage product became the focal point of the reception area. However, there were few other opportunities for repeating the brand communication. This is now changing. Business owners are taking advantage of additional branding and marketing communications in various settings.
- Lobby sign. The lobby sign remains the favorite vehicle for portraying the corporate persona in an office setting. Our team usually installs this signage to the focal wall of the reception area or right behind the receptionist’s desk. Doing so ensures superior visibility.
- Stairwell logo. Companies that occupy multiple floors now also take advantage of the stairwells. Installing a larger rendition of the lobby sign on each level makes sense. Moreover, frequently it is possible for consumers to see the signage through windows from the outside.
- Conference room signage. In the conference room, business clients usually ask us to install the style elements behind the seats that the company’s representatives will take. During conference calls, it ensures that the corporate logo is always part of the presentation. When meeting with clients, the information is in front of the prospective customer.
Addressing Your Customers with 3D Logo Signs
Acrylic with brushed aluminum facings is only one option. It is popular with companies in technical fields. That said, you have other choices, too. For example, if you want to boost the three-dimensional visual appeal of the style elements, we recommend the use of sign foam. Our team can construct it with depths of up to three inches.
Solid metal is another good choice. For acrylic, metal, and other materials, the usual maximum depth is about one inch although most clients prefer half-inch or three-quarter-inch designs. Learn more about possible display parameters by contacting our graphic artist today.
