Our sign shop has done a lot of work for Cal State Fullerton and the Titans’ Shop. There were the van decals for the shop. We also wrapped the Titan Shop concession kiosk. When the administration contacted us just recently, it asked for new signs and graphics in Fullerton CA.
New Merchandising Setup Calls for Fresh Photo Displays
Titan Shop operators completely revamped the apparel area of the store. Rather than reusing the images that they already had, the operators wanted fresh photos of students wearing Titan gear. We created prints with a matte finish that our technicians mounted on heavy-duty foam board.
Some we were able to install with magnets so that it would be easy to move them around as operators changed the positions of racks. While there, we also made a new Titan Shop sign. It consists of a ten-foot sheet of aluminum that features the store’s name and iconic colors against a white backdrop. The new images now combine with brand displays for an attractive apparel section inside the shop.
Upgrading Your Retail Establishment? Do Not Forget the Right Signs and Graphics!
It is not enough to redo the shelving setup to change brand engagement of shoppers. Although most times doing so lends the area a fresh look and entices customers to come over to see what has changed, signage can be the deciding factor in driving the buying decision.
Take a page from the playbook of the Titans’ Shop, and display customers using the products that are on sale. That said, you have other options, too.
- Hanging signs. The ceiling is one of the most under-utilized spaces inside your store. It is ideally suited for hanging signs that make it easy for shoppers to locate particular products. Choose brand-specific signs to underscore what merchandise buyers can expect to find in a section.
- Point of purchase signs. Augment your shelves with signage that encourages the impulse buy. Help shoppers to pair merchandise selections with other products that would boost their enjoyment of the items. Doing so works as well in the clothing retail setting as it does in a convenience store.
- Floor graphics. When they are not looking up, shoppers are looking down. Catch their eyes with colorful and durable floor graphics. These are good options to guide buyers to areas of the store that do not get enough foot traffic.
How to Order Your Signs and Graphics in Fullerton CA
Superior Signs and Graphics experts routinely work with business owners who upgrade the ways that consumers interact with brands and merchandise. Staying in step with changing buying preferences is crucial for your success. Adding the right signs to the mix can be the missing piece to the puzzle.
Discuss your signage needs with our experts today. We can work with corporate specs that you have on hand to design and manufacture excellent products, which combine durability with bold colors. If you are unsure what signage would meet your needs, we gladly assist with a design from the ground up. Contact us today to discuss your project with a sign specialist.
