Patients in need of laser dentistry, veneers, dental implants, and similar services know to head to dentist Dr. Richard Hamaty. You find his office at 18509 Yorba Linda Boulevard. When we connected with the management team, it was to discuss an office signage makeover in Orange County CA.

Protecting a Brand’s Identity with a New Signage Suite

While consulting with our client, we learned that the dentist’s office had a competitor right across the parking lot. This particular facility had a signage setup that mimicked the look of the Hamaty brand. It was sufficiently confusing that patients thought both offices were affiliated.We created a signage suite that promoted a robust brand differentiation. It encompassed four signage upgrades and new products.

1. Sign panel upgrade. The dentist’s office uses a cabinet sign for the building. We repainted it from green to black. Next, we designed a new sign panel that emphasizes the brand presentation with bold blue on white colors as well as a unique color fade for the logo.
2. Contour-cut aluminum entrance sign. Right next to the door, patients now notice an aluminum sign that repeats the brand message and expands on the doctors’ names who are on the premises.
3. New window graphics. We started with frosted vinyl. Next, our technicians cut out details of the services that the dentist’s office provides. They take on the form of an etched presentation. In this way, the window graphics offer more details about the brand message that the building signs offer.
4. Lobby sign. Finally, the team upgraded the lobby sign that welcomes patients to the practice. We put together a brushed metal lobby sign with PVC letters as well as die-cut vinyl graphics to render the color fade on the logo portion.

The dentist’s office now successfully differentiates itself from its competition. Moreover, it creates a strong brand presentation that resonates with the consumer. Passersby no longer confuse the two competing offices.

How Robust is Your Business’ Brand Display?

It is not all that rare to have a competitor set up shop nearby with a similar brand message. However, sometimes the problem is not an incoming competitor but a fading sign. Your marker’s colors may be so faded that they take on the hues of someone else’s branding. In the process, you lose the advantage of your brand presentation. Fortunately, you have options.

• Refurbish existing signage. Make your channel letters, lightbox cabinet, or dimensional letters come back to life. Frequently, you might only need some minor repairs and a fresh coat of paint. Sometimes, all it takes is a simple panel redo.
• Change a brand presentation. Does your box cabinet have a basic panel? Consider an embossed version instead. Maybe the shift from an aluminum building sign to a routed high-density urethane (HDU) display may be more eye-catching.
• Add supporting markers. Support your building’s message with other signage solutions that expand on the brand. Take a page from the playbook of Dr. Richard Hamaty and choose chic window graphics with an etched appearance.

Learn more about what it takes to undergo a successful office signage makeover in Orange County, CA, by calling our shop today!