We have been doing quite a bit of work for Ria Money Transfer locations in the area. The latest project is a set of wall graphics for Buena Park customers of the company. It is designed to provide a positive brand interaction.
Wall Graphics Influence Consumer Interactions with a Brand
These large graphics are 15 feet wide. They consist of one-quarter-inch-thick PVC panels. Because of the large size, we manufactured the product in two pieces. The images depict happy customers.
To protect the crisp graphics from fingerprint damage, our technicians applied a laminate. This material also makes cleaning of the wall graphics a snap. Installation took place with brushed aluminum wall standoffs. Now, this massive display creates the visual backdrop for the business’ wall where clients might wait for their turns.
Plenty of Uses for Wall Art
In the past, wall art was strictly decorative. It picked up where wallpaper and decorations left off. Now, it serves additional purposes. For example, wall murals are excellent opportunities for presenting corporate color palettes. The large wall size creates a can’t-miss canvas.
However, there are also other ways for your customers to interact with your brand. Good examples are the wall graphics that we place in restaurants. They create advertisements of the products that the eateries sell. Vibrant, bold colors translate into mouthwatering images. Guests envision themselves enjoying these meals. In the process, the pictures support the advertising messages of the menu board.
For service providers, the graphics featuring customers using their products create a positive impression. It sells a range of emotions. The images may depict satisfaction, enjoyment, relaxation, or peace of mind. These tie in directly with your advertising campaigns and frequently also your brand messages. Since images can create a strong emotional response, it makes sense to use them as a way to support your written sales copy.
How to Choose the Right Wall Graphics for Buena Park Businesses
Start by identifying your target audience. Our graphic artist can then work with you to put together a collage of images that encapsulate a persuasive way to address this group of consumers. If you already have graphics on hand, we incorporate them into the overall structure of the display. When you are not sure what types of graphics to put in, we can help you find the ideal pictures.
Next, consider the presentation surface. Do you want to feature a look that becomes one with the wall’s surface? If so, a mural is your best choice. For a three-dimensional look, panels work better. Go for the gusto with 3D images, raised lettering, and standoffs to heighten the effect of the appearance. Support the great looks of this setup by placing matching color accents on nearby furnishings. You might do so with printed vinyl laminates that we can match and install.
If we have piqued your interest in finding out more about the branding and marketing powers of wall graphics, discuss your plans with our experts. Contact us today to get started on your project.
