You find the offices of Fenn Pest & Termite Control at 7322 Walnut Avenue in Buena Park. The business specializes in termite and pest control, wood repair, and green pest control. The company’s crews travel to residential homes, commercial buildings, apartment complexes, and homeowners’ association locales. When Fenn needed custom designed fleet vehicle graphics in Orange County, its management team contacted us for assistance.
Helping Fleet Vehicles to Stand out in Traffic and When Parked
Fenn is a long-time customer. We have handled their die-cut vehicle graphics for years. Recently, the firm bought some new trucks with utility shells. These protect the tools and chemicals they transport in the truck beds. Rather than staying with the graphics, the team asked us to create a three-quarter vehicle wrap that uses the white base color of the vehicle for the front, hood, and roof.
These are typically not hot advertising spaces. The wraps were to have a minimalist look and feel that would fit in perfectly with the vehicles they already operate. Because the business intends these trucks to service their larger commercial accounts, they would become a fleet within a fleet. Could we do it? You bet! We spent a long time putting together a design that would look just right.
Our graphic artist went through several different background patterns, colors, and opacity levels. Because these trucks had to fit in while standing out, it was vital that we could create a product with a strong brand identity. We finally arrived at the ideal look, which the client loved. We wrapped the trucks from just behind the driver and passenger doors all the way to the rear and over the shell.
You see the gradient color change that transitions the vehicle’s white hue to a dark blue with the company’s red logo presentation and white lettering. When you look closely at the darkest portion, you notice a lighter colored pattern. It gives the vehicles a boost in visual aesthetics. At the same time, it creates a professional appearance.
What Could Your Business Do with Custom Designed Fleet Vehicle Graphics in Orange County?
Creating a fleet within a fleet is an excellent setup for any business that puts multiple vehicles on the road. Envision your cars, trucks, or vans driving down the street with their iconic brand name and symbols. But for those vehicles that service particular customer accounts, there is a slightly different appearance. Doing so causes many consumers to do a double take because it is not something they are expecting to see.
In fact, other businesses already include some slight variations in their vehicle wraps just for this reason. The consumer wonders whether s/he might be misremembering a specific appearance. Therefore, s/he watches intently for the next time that one of your vehicles drives nearby. In the process, you reinforce brand awareness and product knowledge. This approach is a win-win.
If you are thinking of adding fleet wraps, fleet graphics, or even some variations to already existing wraps, we can help. Contact us today to see how we can make your cars, trucks, or vans stand out in all the right ways!