The vehicle wrap experts at Superior Signs and Graphics like to build business relationships with our clients. We work hard to meet customers’ needs and exceed their expectations. Not surprisingly, they remember us when they need additional products. Case in point is Ducati, a name synonymous with superior motorcycles and driving fun.
Putting Together Truck and Trailer Wraps and Graphics in Orange County, CA
We previously detailed on our blog how we collaborated with the organization’s management team to create excellent lettering products for a shipping container. After that, we also put together trade show panels. This time, the client contacted us to discuss a more ambitious project.
The XDiavel sports bike is the hot new product that Ducati will introduce to audiences. Already there have been insiders trying out the bike and writing favorable reviews. For hobbyists and aficionados, there is plenty of excitement building up around the product. But you cannot simply take the hottest, most talked about bike to a trade show in a so-so conveyance.
You need to do so in style, and we would help the business do just that. We started with the tow vehicle, a beefy RAM Crew Cab truck with a factory white paint job. With the aid of a color change vehicle wrap, we turned it into a matte black beauty with glossy black stripes for definition.
Next, a 40-foot trailer needed our attention. It would be a significant aspect of Ducati’s mobile marketing campaign and needed to show off the XDiavel’s brand message. Our graphic artists started with a matte black wrap that complements the look of the tow vehicle. From there, we added images of the bike in a highway scenario. By utilizing black, white, and gray tones, our artists put together a stunning product appearance with a clear brand message.
Presenting a Brand Message that Connects with the Consumer on a Gut Level
You already know that a brand message cannot just be a dressed up version of a sales pitch. Far too often, folks confuse the two. For Ducati, the goal was to connect with its targeted demographic, which would heighten the interest in its new product. The bike pretty much sells itself.
By creating truck and trailer wraps and graphics in Orange County, CA, that are entirely different from what you might see on the road at any given time, getting attention is easy. Moreover, the impact of the images directly bespeaks the brand and communicates what Ducati, and XDiavel, stand for.
Of course, this level of artistry does not happen by chance. We start with superior graphic artists and their skills. Next, we rely on late-model print equipment that creates larger than life graphics without losing any nuances in design or color. Finally, we harness the power of our expert training in vehicle wrap and graphics installations. As 3M preferred graphics installers, we not only know how to pick the right vinyl substrate for the job, but we also have the installation know-how that ensures a long-lasting presentation that looks as good in a few years as it did when it rolled out of our parking lot.
Call us today to learn more!