About a year ago, we worked with the pros at Horizon Technology to put together lobby and conference room corporate logo signs. At that time, the company requested a silver and blue color scheme with a matte finish that would not allow the lighting to reflect off the metal and produce a glare. Just recently, the LCD experts asked us to come for the creation of additional signs and graphics for offices in Orange County, CA.
Putting Together an Attractive Signage Suite for the Visual Enhancement of a Corporate Setting
For starters, there was a set of wall graphics that encourage dedication to the task and an overall ego-less work environment. Next, we created a duplicate lobby sign. Our technicians repeated the design from last year. We used foam letters that we laminated with brushed metal facings. The blue and silver colors contrast well with the red wall substrate. Finally, we installed wall decals in the stairwell as well as in the warehouse.
Using Sign Combinations to Boost a Brand Message
Those new to the business world might argue that the combination of wall graphics, decals, and lobby signs is overkill. After all, the client already knows where s/he is, so why add even more signage to drive home the point? The answer is simple: signs help the customer to develop a brand connection.
Some suggest that it takes multiple exposures to an advertisement for the consumer to take action and make the purchase. Therefore, even the client who is already inside your office still might need some persuading in the form of brand exposure. Add to this the fact that the majority of impulse buys happen in response to an advertisement right there, in front of the shopper. There really is no such thing as signage overkill – if you do it right.
Which Signs Work Well Together?
A lobby sign and wall graphics are almost made for each other. While the lobby sign is typically a three-dimensional presentation of colors and shapes that communicate the brand message, the wall graphics can underscore this setup with niche-specific images, lettering spelling out mottos or data that supports the customer’s buying decision. Another good combination is the lobby sign and a retractable banner stand with a display. The banner can elaborate on the corporate values that the brand stands for. Wall graphics also work well with tabletop displays that showcase specific products.
Ordering Signs and Graphics for Offices in Orange County, CA
If you are looking around your setting and notice that you have a lobby sign but little else, we can help. Let our graphic artists show you how we can enhance the atmosphere at your location and boost the brand buy-in for the consumer. To do so, we can incorporate graphics that you already have or use stock photos to heighten the visual appeal of the message. If you are thinking of featuring more sales oriented communications, look through the various display types that can help your information come across in exciting new ways – even if it is the same wording that you have used for years.
Call us today to schedule a design consultation!
