Do you remember the
seismic wall graphic we recently did for ISAT (International Seismic Application Technologies)? This business is an extension of
TOMARCO Contractor Specialties. After experiencing the change that ISAT’s new graphics made, the management team contacted us again to discuss the commission of a commercial van wrap.
Before covering the vehicle, the company’s Ford Transit Connect was an attractive used car with a white color. It did not give any hint of its intended use a company vehicle for TOMARCO. Even though the van is destined for the Houston market, the company wanted us to wrap it prior to sending it out there.
Our graphic artists collaborated with the management teams to create a well-rounded product that shows off the names of product manufacturers alongside their branding messages.
Designing Ford Transit Connect Vehicle Wraps in Orange County, CA
[caption id="attachment_994" align="aligncenter" width="600"]
We turned this all-white Ford Transit Connect into...[/caption]
We started by changing the van’s color from white to red. Against this backdrop, you see the red, white and blue of our flag. Mentioning Texas and showing off the company’s name and phone number, the bottom third of the vehicle displays with a gray color to tie in the darker style elements of the layout.
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...a winning van wrap![/caption]
Acting on our suggestion, the management teams asked us to treat the rear window with a perforated vinyl overlay that allows the design to continue uninterrupted. Unlike with many other wraps, we also added a message to the top portion of the van’s wrap. Doing so enables workers at high-rise projects to look down and recognize the contractor. This level of detail work is going to make the vehicle
a highly effective marketing and branding tool.
Top Vehicle Wrap Layout Considerations for Your Business
There is more to designing a vehicle wrap than putting together a list of elements and then moving them around until they fit the vehicle’s look. Usually, when we discuss a wrap product with a first-time customer, we go through a checklist of questions. Doing so guarantees that you get the look you want.
- Scope. Why do you want a wrap? Do you want to advertise a product, a service or your company? Frequently, our clients like to do all three. That said, one marketing message must be in the foreground.
- Color palette. Unless you commission a colorful design, we work with you to choose the primary hue and several supporting tones.
- Attention-getters. What should your attention getter be? Some clients like the idea of lifelike 3D graphics. Others opt for glow-in-the-dark lettering and design elements. Still others consider an in-your-face color contrast. For example, the wrap may be black, but a lightning strike illuminates the marketing message for an electrician.
When discussing commercial van wraps in Orange County, CA, our clients are frequently surprised to learn that we can install the identical product on a scooter, van or truck with trailer. If you operate a fleet of vans, trucks or cars, or a fleet of vehicles that is made up of a mix thereof, contact us. We can treat your entire fleet to have a harmonizing appearance.
