When a retailer discovers a marketing tool that works well, it makes sense to stick with it across multiple locations. Case in point is Eurowest Decorative Surfaces. In the past, we manufactured and installed product wall murals for the company’s showrooms. The images are crisp and realistic. As a result, customers have an easier time envisioning the fine tile and other flooring surfaces in their own homes. Not surprisingly, these showroom wall graphics for retailers in Anaheim are a big hit and highly effective.

Visual Showrooms

[caption id="attachment_828" align="aligncenter" width="600"] Graphic displays for their showroom in Anaheim[/caption] This project was unique in that it required our graphic artists to work with high-resolution images provided by the client. We printed in 600 dpi and added a matte finish to minimize sun glare. Mounted to quarter-inch-thick PVC, the panels measure 10 feet in height and feature varying widths of five feet or four feet. We installed a five-foot-by-five-foot product panel in the office. Relying on brushed aluminum wall standoffs, our technicians mounted the panels in a way that enhanced the three-dimensional appearance of the images. Adding sample graphics of the flooring products increases the visual appeal of the designs and works well for the shopper. [caption id="attachment_829" align="aligncenter" width="600"] Graphic displays help clients envision the final project[/caption]

Making the Consumer Buying Process Work for You

[caption id="attachment_830" align="aligncenter" width="600"] A look at the showroom wall murals we did for their LA location[/caption] Visual displays play a significant role in the processes the consumer goes through when making a buying decision. Although simplified, the impact of the right graphic in your showroom cannot be understated.

• Create the need. Your graphics have the power to create a needs perception. The shopper sees a product that is nicer than a comparable product the consumer already has. This creates the perception of a need for an upgrade.
• Provide product information. Next, the buyer wants information about the product. Images have the power to offer just enough information to help make the decision, but not so much that it turns off the shopper.
• Assist with the assessment of the product. Now, the consumer is on the cusp of becoming a buyer. Is the price in keeping with the appearance of the product? Images that help the shopper to envision the product in the home can make a big difference here by creating a value opinion.

Assuming that your sales staff is on the ball, the visual cues provided by your targeted images should make the buying decision easier. Coupled with significant values or product warranties, the buyer should be persuaded to make the purchase.

Choosing the Right Showroom Wall Graphics for Retailers in Anaheim

[caption id="attachment_831" align="aligncenter" width="600"] Showroom wall murals allow clients to browse designs[/caption] The marketing and branding experts at Superior Signs and Graphics offer you the opportunity to preview the look of your wall graphics before placing the order. We create artwork proofs that display the design, mounting details and sizing on your existing wall setups. This technique allows you to see the marketing materials through the eyes of a first-time customer visiting your showroom. We work with you on the selection of digital images and help you decide on the right height and widths. When you pair multiple wall graphics, our graphic artists can suggest display pairings for maximum impact. Depending on your showroom’s setup, we also offer suggestions about matte or glossy finishes. Contact us today to discuss your showroom wall graphics needs.