Only a well-concerted one-two punch will do when ordering realtor signs for Orange County offices. Case in point is RE/MAX Cornerstone in Brea. The company is famous for providing excellent customer service to buyers as well as sellers in the real estate market. Assisting their clients also with finding home inspectors, lenders and other professionals that make a real estate transaction work easily and seamlessly, this office needed the right signage inside as well as out.
RE/MAX Cornerstone contacted Superior Signs and Graphics for assistance. We carefully listened to the customer’s signage requirements, visited the office and worked up some sketches. The Orange County real estate signs that we suggested included the following:
- Lightbox cabinet signs. We did three of these signs. Two are small and simply feature the RE/MAX Cornerstone logo. They assist with branding and cleverly use the rather sizable expanse of the office’s roofline. The third marker is almost twice as long as the two smaller ones. It furthers branding by also displaying the logo but then adding the famous hot air balloon logo. Illuminated cabinet signs are ideal for building brand awareness since they light up after dark, which makes them easy to see and therefore easy for onlookers to perceive the message. By purposely keeping the message simple, it is hard-hitting and unmistakable.
Posters. Motivating buyers to envision a new home setting, these posters are custom-printed, feature crisp digital designs, carry a thought-provoking message and look great on the walls of a real estate office. Since RE/MAX Cornerstone has chosen an ultramodern interior setup with an industrial loft look and a cybercafé feel, the white prints in black frames look stunning. There are 10 of them, which are placed throughout the office.- Motivational wall graphics. Real estate professionals understand that the business is stressful and that the stakes are high. To stay motivated and with an eye on the importance of customer service and quality, RE/MAX Cornerstone asked us to create wall graphics that bespoke these traits and qualities. We gladly obliged, and the tone is set for a great work experience on a daily basis. This is a great idea for any type of office setting where gentle reminders to provide care and service will go a long ways to making everyone’s experience more pleasant.
Looking ahead, the professionals are consideration the addition of more wall graphics as well as window lettering and decals, which would take advantage of the large windowpanes at the façade’s front. There is also a large pole sign that needs to be refurbished in the near future.
It is clear that RE/MAX Cornerstone realizes the importance of multiple signage approaches. While one sign addresses one type of consumer, the others appeal to a different demographic. For example, the interior posters directly target the homebuyer or seller while the exterior lightboxes aim to build brand awareness with motorists and pedestrians – even if they are not currently in the market to buy or sell a home.
This approach is fitting for any type of business. To find out how your retail or service establishment could benefit from a one-two sign approach, talk to our experienced graphic artists. We gladly show you how window graphics and banners, posters and lightbox signs, or channel lettering and window wraps can work together for a harmonious presentation of your business brand to a wide variety of target audiences. Contact us today for a free quote!
