For the discerning restaurateurs and café owners of Brick, NJ, the open sign adorning your establishment symbolizes far more than a simple marker of operating hours. This critical branding beacon serves as the very first impression welcoming patrons inside, reflecting the singular spirit of your eatery. But does your current signage truly encapsulate your restaurant’s essence? Or does it fade into the background, failing to capture the imagination of passing pedestrians? For business owners seeking an open sign as eye-catching as their acclaimed cuisine, questions emerge:
What story do you want your signage to tell? How can you transform an often overlooked business essential into an artistic focal point infused with your distinct flair?
The potential of a customized open sign knows no bounds, limited only by the breadth of your creative vision. Consider an oversized statement piece spanning the entrance to your patio for dramatic effect. Incorporate artistic illustrations of signature dishes or ingredients to connect the exterior branding to the culinary delights within. For cozy cafés, craft miniature-yet-mighty signs small in scale but bursting with vibrant color combinations and sleek modern typography.
When paired with the warm glow of LED lighting, these illuminated signs act as glowing beacons welcoming loyal regulars and intrigued newcomers alike out of the cold darkness into the comfort of your establishment. The options for personalized signage are endless, needing only your spark of inspiration.
Illuminated vs. Non-Illuminated Signs
When designing an open sign for your Brick eatery, one of the first decisions involves lighting. Vibrant internally illuminated signs add visual pop, ensuring clear visibility along busy streets after dark. Modern LED lighting keeps energy costs low while attracting attention from blocks around.
Non-illuminated open signs also make a statement with striking contrasting colors and visibility during daylight hours. For some restaurant brands, this classic aesthetic better fits the intended vibe. The lack of lighting also reduces long-term maintenance.
In many cases, the ideal solution combines both options. Interior LED lighting provides eye-catching visibility when you’re open while exterior contrast ensures clarity when you’re closed. This gives potential customers the needed information at all hours.
Matching Your Brand Identity
Rather than settling for an off-the-shelf open sign ill-fitted to your restaurant, work with a custom sign company on a tailored design. Bring your color scheme, logo, and fonts directly onto an open sign shaped around your brand identity.
Make a dramatic entrance to outdoor patio seating with an oversized open sign spanning the outdoor walkway. Shape the sign to match architectural features of your Brick building. For cozy cafes, craft signs small in scale but oversized in visual impact. Include artistic custom illustrations based on signature menu items.
Partner with Signage Specialists
For eateries in Brick seeking to transform their storefront with a showstopping open sign, specialized local sign company Insignia Signs & Wraps brings bold custom designs to life. Leverage decades of combined experience designing, fabricating and installing signs crafted around each client’s unique brand and vision.
Make your open hours crystal clear to all passersby with an illuminated or non-illuminated sign tailored to your Brick restaurant or cafe. Put your best brand forward with eye-catching customized signage inviting guests inside to enjoy mouthwatering fare. Contact our team at Insignia Signs & Wraps in Brick today to discuss opener sign solutions matching your eatery’s one-of-a-kind flair.
