When considering installing custom floor and window graphics for your New Jersey business, you likely have questions about how these visual assets can benefit your company. As a locally owned sign business serving Jackson, Lakewood, Wall, and surrounding areas of Monmouth and Ocean Counties, Insignia Signs & Wraps regularly fields queries from clients on the value and versatility of bespoke floor and window graphics. Here, we answer some of the top frequently asked questions.
What are the main benefits of custom floor graphics?
Floor graphics present excellent opportunities to direct customer traffic, promote special offers or products, and reinforce your brand identity throughout the physical footprint of your business. As opposed to signage on walls or ceilings, floor graphics literally meet customers where they stand. You can guide them towards important merchandise displays or information stations. If strategically placed, floor graphics commanding “Look Here” or “Special Offer” can boost engagement and sales. As customers traverse your space, custom floor graphics underscore the professionalism and consistency of your brand at multiple touchpoints.
How do floor and window graphics complement other signage?
Alongside conventional signage like lightboxes, dimensional letters, channel letters, yard signs, and more, floor and window graphics activate overlooked real estate in your business. They multiply the surfaces where you present critical branding, messaging, and visual cues that shape the customer experience. For retailers with tight parameters on what can be posted on walls, floor and window graphics maximize every square foot to communicate with patrons. Window graphics proclaim your brand to sidewalk traffic, while floor graphics pick up the messaging baton once customers walk through your door.
What vinyl materials are best for durability and appearance?
Insignia Signs & Wraps prints all floor and window graphics on high-performance vinyl films from industry leaders like 3M and Avery Dennison. These materials offer unrivaled quality and endurance, protecting your graphics from wearing or fading over months or years on display. The films have non-sticky backings so they lie flat and won’t curl at the edges or peel up. We offer options from transparent to opaque white, in matte, satin, or gloss finishes. For windows, perforated vinyls maintain visibility while showcasing your designs. All films remove cleanly when you’re ready to update your messaging.
How can I make my floor and window graphics unique?
Work with our creative design team to infuse your brand personality into one-of-a-kind floor and window graphics. Using provided fonts, colors, logos, and themes, we’ll develop concepts that distill your vision. Looking for photographs or illustrations that convey your business? We can source special images and graphic elements to incorporate. Love hand-drawn styles? We’ll recreate those aesthetics digitally. Our printing process delivers bold, vibrant hues that make graphics pop. We’ll mock up placement plans so you can visualize graphics in your space. Together, we’ll produce bespoke floor and window graphics that wow.
Ready to explore how custom floor and window graphics can amplify your branding and steer customer behavior in your Lakewood, NJ or Monmouth/Ocean County business? Reach out to the team at Insignia Signs & Wraps to request a consultation.
