Set Your Listing Apart To Help It Sell Faster
Selling a home in today’s market can be a challenge. With many markets in Iowa and across the nation experiencing increased levels of supply and decreasing demand due to high interest rates, sellers must find every advantage to sell their homes quickly and at an acceptable price.
For many years, we have been equipping home sellers and Realtors with an important tool to sell any home: professional home staging. Our team is happy to serve the cities of Des Moines, Ankeny, Ames, and the surrounding areas, and we are proud to have established a reputation as a leader in Iowa’s home staging space.
If you are thinking of listing your home soon, staging could help you sell it faster and for a higher price. Whether you have been considering staging for some time, or this is the first time you’re hearing of staging as a selling tool, we want to help. In this article, we will discuss a few different ways a professionally staged home helps generate more buyers.
Differentiate Your Listing
Because there are many different listing services which feature all on-market homes in today’s market, more buyers than ever have access to check out your home. If someone is looking online today, it’s easy to view descriptions, images, and videos of an almost endless number of homes. As a seller, you want your home to make an impression and stand out from the crowd. In a world where homes are photographed with the seller’s belongings inside, virtually staged with AI, or shown empty, real staging always shines and differentiates your listing from comparable homes. This is especially true for video and 3D tours of a home. Staging your home is proven to get more people in the door for showings, which is the goal of any listing.
Increase Buyer Confidence
When a home is professionally staged, it shows potential buyers the level of care a home has been given. When buyers have moved from the “looking” phase to the “touring” phase of their journey, they might see 5-10 homes in one day. If your home is professionally staged, it not only becomes memorable but it makes the buyers feel more confident that it has been taken care of over the years. When a home has clean furniture, tasteful decor, and is arranged in a comfortable way, it is a subtle way to increase buyer confidence in the entire space.
Sell the Vision
Any time a buyer walks into a potential home, they’re envisioning themselves living there. If a buyer visits a home with excessive clutter, or one which has been emptied of all belongings, they will have a difficult time imagining how the home will be lived in practically. However, if the home is staged with attractive furniture and decor, has an easy flow from room to room, and feels comfortable, it becomes easy for the buyer to see themselves living in the home, and an offer becomes much more likely.
If you are looking to sell your home and think staging could help, we would love to talk with you. To schedule an initial consultation, please give us a call today.
