Are you thinking of getting custom storefront signs to attract more customers to your business? Nobody can do it better than your local Amazing Signs Company!
Storefront signs are what previous, and potential customers both see as they either enter or walk by your business. They are your first (and often final) opportunity to make a good impression on people and catch their attention. Here are some essential tips from a local sign company to help you pick the right storefront signs for your business.
Choose the Right Colors
The color theme you pick matters a lot more than you think. Colors can invoke different kinds of emotions in people. Using a suitable color scheme with proper contrasting, you not only catch more people’s attention but also retain it. Passersby will go back home thinking about the storefront sign they saw and how the colors stood out to them. The next time they walk by your store, it is highly likely that they’ll decide to take a look inside.
Here is how some common colors cause people to feel different things;
Red: red is a stimulant, causing your body to get excited with adrenaline and increased blood pressure. It also makes you feel hungry, which is why so many fast-food chains have it in their signs.
Green: the color of peace; green naturally relaxes your body and represents harmony. It works excellent for healthcare stores, spas, and shops selling organic products.
Blue: blue says dependability and security. If you’re looking to gain people’s trust and form long-lasting relationships with your customers, your storefront sign should definitely have some blue in it.
Yellow: this bright, cheery color makes everything feel better. It works great for businesses that promote optimism and positivity.
Get the Right Size
When it comes to your storefront sign, size matters. By size, we don’t just mean the size of the sign but also the font size as it plays a big role in improving visibility. Larger letters are always easier to read and detectable from far away. But, you will need to make sure they align with the size of your sign. If your sign is medium-sized and you opt for a huge font size, the end result will look choppy and unprofessional.
A good rule of thumb to follow is to go for 10 ft. per inch of letter height. If your text is 10 inches high, it can approximately be seen from 100 feet away, and your sign’s size should be designed accordingly.
Represent Your Brand Identity
Your perfect storefront sign has to give the potential customer a glimpse into your business. Since this sign will serve as the first impression, you should make sure it represents your business and its personality. Whether you’re running an elegant salon and spa or a funky clothing store, your storefront sign should stay true to the nature of your business and what it sells.
These signs are a great way to show off your USP (Unique Selling Point) and catch more people’s attention. It also gives your business a polished look, showing customers that you’re dedicated and professional in your dealings.
Contact our design experts here to get fully customized storefront signs for your business ASAP.
