What Can a Full-Service Custom Sign Shop Do For Your New Business? Picture this: You just opened a new business and are getting ready to move in. All you need is a sign out front, right? Alternatively: You are remodeling, but do you need a sign company for that? Any good sign company will tell you that the visual elements of your business should never stop at the sign out front. There are so many other ways that a business communicates to its customers from the point that they open the door and throughout the entire location. Even down to the tiniest flat of a space in Dallas, Texas. So what are some examples of other signs you will need?   Window and Door Graphics The first thing people will see after seeing the big, channel letter sign out front will be the window graphics. If you have front window or glass door, it’s a good idea to restate your business name and list your hours of business with contact information. This way, any regular foot traffic passing will likely recognize your business and that much more likely to stop in. Lobby Sign and Wall Graphics  Once the customer steps through your door, they should instantly recognize the branding for your business. A professional, raised letter lobby sign installed on the wall is an authoritative way to display your company name and logo. With vinyl wall graphics, you can get a little more creative with your design. This is where customers see the true personality of your business. You can display murals, art, pictures of employees or customers, or just a dynamic graphic drawing. The possibilities are endless. Wall graphics can actually be used in any room of the business. For example, there are dental and medical offices that utilize vinyl wall graphics in each of their treatment rooms as a simple yet impactful way to decorate around a theme. This is especially helpful in pediatric practices. One huge new trend is for hotels to use vinyl instead of wallpaper. In an ever-changing society where redecorating is inspired more frequently than before (thanks to influencers like Chip and Joanna), vinyl is the perfect option to decorate the walls of your room with patterns, solids and other visual elements. When removed within a certain time period, depending on the vinyl, this material can be removed and replaced very easily and efficiently, saving the business owner time and money in labor costs. This also allows the business to keep up with current trends and renovate more easily at will. Directional and ADA Signage If you’re a business owner, you are likely already aware of ADA requirements. From designated parking spot signs in front of your business to brail signs for the restroom, you should be aware of the requirements for your business and work with a sign company that’s educated in this as well. For all of the reasons above, it really pays to have a sign company that cares about the whole picture. That’s why SignSmiths of Texas takes the time to discuss marketing strategy and full-picture design with their customers. If you are curious about how our shop can help your business, give us a call or shoot us an email at 972-464-2926 and Mallory.smith@SignSmithsofTX.com. Stay tuned for the pictures of our updated shop! Is there a particular type of sign you would like to see an example of in our showroom? Go post on our Facebook and let us know!