Seven Steps to Signs That Pay
WHAT’S YOUR SIGN?
Your sign should be sufficient height and size without being obscured by objects such as trees, lampposts and so on. Its content, both text and logo, must be legible. It must stand out from its background. Plus, remember that drive-by speeds require larger images– the faster the speed, the larger your copy needs to be. Keep this chart in mind when selecting the size of your sign(s):
Speed of traffic Legibility Distance Size of Letters Needed
(height)
55 mph 440′ 12″
50 mph 400′ 10″
45 mph 360′ 9″
40 mph 320′ 8″
35 mph 280′ 6″
30 mph 240 4″
25 mph 200′ 3″
What you don’t want is a sign that blends in, can’t be read or is just not compelling.
TIP #3 A sign has less than two seconds to capture a consumer’s attention.\
Consider simple and direct messages, highly visible letters, easy to read type styles, illumination and contrasting colors. Most readable background colors are white and yellow. Most readable letters are black, dark blue and red. Use of a border can help your viewer absorb your information 26% faster.
