White hat SEO refers to the use of optimization strategies, techniques and tactics which are oriented to the human audience to optimize site performance in search engines, and fully conform to search engine rules and policies in search engine optimization terminology. For example, White Hat SEO practices of a website that is optimized for search engines focuses on relevance and organic ranking. Some of White Hat SEO technology can be used to analyze keywords and keyword phrases, back-linking, build links and write meaningful content for human readers. White Hat SEO is used more frequently by those who want viewers to spend time on their website for a long time. White Hat SEO is also referred to as Ethical SEO.

So What is White Hat SEO?

Simply put, it uses various methods to insure that your page does well in the SERPs, without using what many people essentially call cheating. These unfortunate tactics are known by the name of black hat SEO and include many techniques for spamming, keywords and more. By comparison, White hat employs natural methods to insure that it is checked correctly, which needs consistency in a page. Which requires taking into account and maximizing several variables, for example:

• Written content for Websites
• Various Images and video with proper tags
• Meta information (these are called ALT tags)
• Site architecture (Making sure your site has a sitemap that is logical)
• Site performance (speed baby!)

When finding your market and hopefully your business the most successful way to achieve it is by giving value. This includes, for example, a website with good structure, performance and ability to be used across platforms (desktop, tablet, mobile), and the creation of actionable and fresh ideas content With a good multiplication of content from multimedia, you do not just use written social media to ensure that you can distribute your brand on all platforms. This is becoming more relevant now than ever, since your material is useful, since people read / view and hopefully, social notifications (Facebook likes, G+1s, retweets, etc.) Magnified Media is an online marketing agency specializing in social media marketing for businesses and small companies throughout the San Francisco Bay Area and beyond.  Headquartered in Walnut Creek, California, we are their trusted outsourced marketing solution, focused on doing three things: getting them more online reviews, getting their website seen and creating content for their social media platforms.  Focusing on these key areas for our clients means they can run their business without worrying about when - or where - the next customer is coming. We help build their business through reputation. Interested in seeing what we can do for your business? Schedule your free Online Presence Audit now.