SYNOPSIS: While making July 4th banners, I was surprised to learn that many or our customers are reluctant to venture beyond banners in support of their holiday promotions. The common perception seems to be that banners, by their temporary nature, are the log
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While making July 4th banners, I was surprised to learn that many or our customers are reluctant to venture beyond banners in support of their holiday promotions. The common perception seems to be that banners, by their temporary nature, are the logical choice for a one-time or short-term promotion that are easily removed at the end of the holiday. While this is all true, there are several other options for retailers that might help differentiate you from your competitors.
Sidewalk A-Frames: The good ol' fashioned sandwich board is a classic that not only can be moved for more visual versatility, but is also easily customizable with holiday messages that can focus on a specific promotion. The same A-Frame, placed in the same location, with the same message every day will quickly become part of the landscape and lose its value over time. Moving the A-Frame helps, but a bigger impact can be made with colorful eye-catching graphics that are changed regularly. Any A-Frame sign can be customized with holiday specific graphics and are an economical addition to the traditional banner.
Custom Window Graphics: Today's wide format printers allow more versatility in window graphics and are an excellent supplement to any seasonal or holiday promotion. Print vinyls are available that allow you to use that valuable window space as a promotional tool to feature your holiday offerings with an easy installation and removal process for a reduced investment. Consider a permanent space in your window to regularly rotate graphics that focus on seasonal or holiday promotions. The change will attract more of your customers attention and serve as a regular refreshment of your image.
Life size stand-ups: A football player, Uncle Sam, or a life-size scarecrow making a visit to your business can draw a lot of attention and create some real buzz. These temporary signage options are available in wall graphics or free-standing cutouts and can be customized to fit your business. Is your sign company presenting new ideas to help improve your business.
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“Best Sign Company in Thousand Oaks, CA”
Top Rated Local Custom Sign Shop / Store / Business
Thousandoaks, CA
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