Street signs incorporating single-family
subdivision names/logos may be located
in city rights-of-way within the subdivision
provided by such signs do not exceed
3.5 square feet in area and are selected
from the approved city street signs catalogue
maintained by the manager of traffic
operations. The city and the neighborhood
shall enter into an agreement that
prescribes the installation and maintenance
requirements of such signs.
§ 3-1805 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.2
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Supplement 22, November 2008
3.
signs.
a. One monument entry sign for each
major entry into a school or a park of
no more than 20 square feet in total
sign face per sign.
b. The height of a monument sign shall
not exceed five feet.
c. All monument signs shall be installed
in a landscaped area of not
less than 12 square feet and shall
include the address of the property
on which the sign is to be located.
4.
Adopt-a-park signs.
may be erected in city rights-of-way or on
city-owned property provided the sign design
conforms with one of the city prescribed
designs maintained by the parks
and recreation department. Such signs
shall not exceed four square feet in area,
18 inches in height, be located in a landscaped
setting and are selected from the
approved city street signs catalogue maintained
by the manager of traffic operations
the community development coordinator
may approve additional adopt-apark
signs based on the following criteria:
overall size of site, number of entrances,
frontage, access and visibility of the site,
intended and existing traffic circulation.
B.
Non-residential.
integrated into the design of the building
and/or site using similar and coordinated design
and style features, materials and colors, etc. Attached
signs shall be horizontally and vertically
proportionately located on each facade with no
protrusions above roof lines, over windows, trim,
cornices, or other building features. Master signage
plans are required for shopping centers, including
all out parcels, and office parks or any other
master planned developments where a substantial
development or redevelopment is undertaken
or proposed. These will be reviewed as a comprehensive
sign program application.
1.
Freestanding signs.
shall be permitted in all non-residential
zoning districts other than the Tourist
District and the Downtown District:
a. One freestanding sign per parcel proposed
for development with no more
than two sign faces. A parcel located
at a corner may be permitted two
signs, one on each street frontage,
provided that the maximum area of
the sign faces of the two signs shall
not exceed the total maximum allowable
area. Sign area is measured
from the road frontage which results
in the greatest square footage.
b. All freestanding signs shall be setback
at least five feet from the property
lines of the parcel proposed for
development.
c. The area of a freestanding sign face
shall not exceed:
i. One square foot per two linear
feet of street frontage;
ii. One square foot per 100 square
feet of building facade facing
street frontage; or
iii. Sixty-four square feet; whichever
is less. However, a minimum
of 20 square feet per parcel
proposed for development
shall be allowed.
d. The total area of all sign faces on a
freestanding sign shall not exceed
128 square feet per parcel proposed
for development.
e. The height of a freestanding sign
shall not exceed one and one-half
times the width of the sign structure
or 14 feet whichever is less.
f. All freestanding sign structures shall
be installed in a landscaped area of
not less than 12 square feet and
shall include the address of the property
on which the sign is to be located.
g. A monument sign, not exceeding the
area of a permitted freestanding sign
by more than 25 percent, shall be
permitted in lieu of a freestanding
sign. Such sign shall not exceed six
feet in height, shall be located at
least five feet from a property line
DEVELOPMENT STANDARDS § 3-1806
Supp. No. 20
CD3:72.3
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Supplement 22, November 2008
and shall be placed in a landscaped
setting no less than 12 square feet in
area.
h.
Freestanding signs at elevated intersections.
Sites which front on an elevated
roadway (including US 19
and McMullen Booth Road) having
limited visibility are permitted one
freestanding sign to a maximum of
14 feet in height above the crown of
the road, as measured at the highest
point of the roadway within the property
lines that are perpendicular and
adjacent to the elevated roadway excluding
any service or frontage roads.
2.
Monument signs.
be permitted in the Tourist District and
Downtown District as follows:
a. One monument sign per parcel proposed
for development with no more
than two sign faces. A parcel located
at a corner may be permitted two
signs, one on each street frontage,
provided that the maximum area of
the sign faces of the two signs shall
not exceed the total maximum allowable
area.
b. All monument signs shall be setback
at least five feet from the property
lines.
c. The area of a monument sign face
shall not exceed:
i. One square foot per two linear
feet of street frontage;
ii. One square foot per 100 square
feet of building facade facing
street frontage; or
iii. Twenty square feet, whichever
is less. However, a minimum of
ten square feet per parcel proposed
for development shall be
allowed.
d. The total area of all sign faces on a
monument sign shall not exceed 40
square feet per parcel proposed for
development.
e. The height of a monument sign shall
not exceed four feet.
f. All monument sign structures shall
be installed in a landscaped area of
not less than 12 square feet.
3.
Attached signs.
be permitted in all non-residential districts:
a. One attached sign per business establishment.
The area of an attached
sign face shall not exceed:
i. One square foot per 100 square
feet of building facade facing
the street frontage to which the
sign is to be attached; or
ii. Twenty-four square feet; whichever
is less. However, a minimum
of 20 square feet per business
establishment with a
principal exterior entrance shall
be allowed. The community development
coordinator may permit
signs for second story or
above businesses in the Downtown
and Tourist Districts if
they meet all other criteria for
attached signage.
b. Where individual business establishments
with exterior entrances are
located in a single building, multitenant
buildings, or as part of a
business/office complex or shopping
center, attached signs shall be designed
according to a common theme
including similar style, color, materials
or other characteristics to provide
a sense of uniformity. Changes
to individual tenant signage shall be
reviewed for compliance with the
established or projected theme of the
development site.
c. Projecting signs may be used as a
type of attached sign in the Downtown
(D) and Tourist (T) Districts,
unless otherwise permitted by the
community development coordinator.
They shall be installed with a
minimum eight-foot clearance from
§ 3-1806 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.4
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Supplement 22, November 2008
the bottom of the sign to grade or the
sidewalk. Projecting signs shall comply
with encroachment into setback
and rights-of-way Section 3-908.
4.
Transit and shelter signs.
on transit shelters approved in
accordance with Article 3 Division 22 of
this Development Code, subject to the
following restrictions:
a. The advertising contained in the transit
shelter shall be limited to the
“downstream” end wall (furthest from
approaching transit vehicles) for a
two-sided or flared and secured panel.
b. Lighting of advertising materials
shall be limited to back-lighting.
c. No advertising poster shall exceed
24 square feet in area, or be greater
than six feet in height and four feet
in width.
d. The total number of transit shelters
containing advertising shall not exceed
50 within the Clearwater planning
area provided in the interlocal
agreement between the city and
county in effect as of January 14,
1992.
5. A changeable copy sign provided it meets
the following criteria: (a) it is located on
public property and (b) it serves a significant
public purpose, and (c) the sign type
will meet the following purposes of Division
3, to wit: (1) the sign will not conceal
or obstruct adjacent land uses or signs
[Section 3-1802(F)], (2) the sign will not
conflict with the principal permitted use
of the site or adjoining sites [Section
3-1802(J)], (3) the sign will not interfere
with or obstruct the vision of motorists,
bicyclists or pedestrians [Section
3-1802(K)], and (4) the sign will be installed
and maintained in a safe manner
[Section 3-1802(L)]. Consistent with the
general standards in 3-1804, the approval
or disapproval shall not be based on the
content of the message contained (i.e., the
viewpoint expressed) on such sign.
6.
Nonconforming uses.
use, which would be entitled to a sign if it
were conforming, shall be permitted to
erect the maximum amount of allowable
signage in the district in which the use is
located.
(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-
00, § 1, 6-15-00; Ord. No. 6928-02, §§ 83—87,
5-2-02; Ord. No. 6997-02, § 3, 7-18-02; Ord. No.
7106-03, § 10, 9-18-03)
Section 3-1807. Co
mprehensive sign program.
A.
General principles.
1. The intent of the comprehensive sign program
is to provide private property owners
and businesses with flexibility to develop
innovative, creative and effective
signage and to improve the aesthetics of
the City of Clearwater.
2. The minimum sign standards established
in this division ensure that signage will
not have an adverse impact on the aesthetics,
community character and quality
of life of the City of Clearwater. The city
recognizes, however, that in many circumstances,
there are innovative and creative
alternatives to minimum standard signage
which are desirable and attractive and
will enhance community character and
individual property values.
3. The purpose of the comprehensive sign
program is to provide an alternative to
minimum standard signage subject to flexibility
criteria which ensure that alternative
signage will not have an adverse
impact on the aesthetics, community character
and quality of life of the City of
Clearwater.
B.
Permitted signage.
1. Signage which is proposed as part of a
Comprehensive Sign Program may deviate
from the minimum sign standards in
terms of number of signs per business or
parcel of land, maximum area of a sign
face per parcel of land and the total area
of sign faces per business or parcel of
DEVELOPMENT STANDARDS § 3-1807
Supp. No. 20
CD3:72.5
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Supplement 22, November 2008
land, subject to compliance with the flexibility
criteria set out in 3-1807.C. A Comprehensive
Sign Program shall be approved
pursuant to the provisions set out
in Section 4-1008. Prohibited signs in
3-1803 are not eligible for a Comprehensive
Sign Program.
2. As part of a comprehensive sign program,
the community development coordinator
shall review all sign types (freestanding,
attached, windows, interior site directional,
etc.) for the business and/or the
development parcel to achieve compliance
in so far as possible with these current
regulations. A master sign plan for shopping
centers, including all out parcels,
and office complexes shall include all types
of signs for all tenants/uses within the
development parcel. The community development
coordinator may allow for flexibility
in reviewing the master sign plan if
it results in a substantially improved and
comprehensive proposal. With a master
sign plan, the community development
coordinator may permit interior site directional
signs at a size and location(s) related
to the development project, with up
to a maximum height of six feet.
C.
Flexibility criteria.
1.
Architectural theme.
a. The signs proposed in a comprehensive
sign program shall be designed
as a part of the architectural theme
of the principal buildings proposed
or developed on the parcel proposed
for development and shall be constructed
of materials and colors which
reflect an integrated architectural
vocabulary for the parcel proposed
for development; or
b. The design, character, location and/or
materials of all freestanding and attached
signs proposed in a comprehensive
sign program shall be demonstrably
more attractive than signs
otherwise permitted on the parcel
proposed for development under the
minimum signs standards. All signs
must be architecturally integrated
into/with the design of the building
and/or site using similar and coordinated
design features, materials and
colors, etc.
2. The height of all freestanding signs proposed
through the comprehensive sign
program shall relate to the design of the
sign and shall not exceed 14 feet in height,
except in the D and T Districts, the height
shall not exceed six feet in height.
3.
Lighting.
of a comprehensive sign program is automatically
controlled so that the lighting is
turned off at midnight or when the business
is closed, whichever is later.
4.
Height, area, number and location of signs.
The height, area, number and location of
signs permitted through the Comprehensive
Sign Program shall be determined by
the Community Development Coordinator
based on the following criteria: overall
size of site, relationship between the building
setback and sign location, frontage,
access and visibility to the site, intended
traffic circulation pattern, hierarchy of
signage, scale and use of the project, consistency
with Beach by Design, Clearwater
Downtown Redevelopment Plan or any
other applicable special area plan and
submittal of a master sign plan for the
development parcel/project. Additionally,
the maximum permitted sign area shall
be based on the following formula when
evaluated against the above criteria:
i.
Attached signs
permitted for attached signage shall
range from one percent up to a maximum
of six percent of the building
facade to which the sign is to be
attached.
ii.
Freestanding signs
permitted area of all freestanding
signs on a site shall not exceed the
range of sign area permitted by the
street frontage or building facade
calculation methods set forth in Section
1806.B.1.c.i.and ii.
§ 3-1807 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.6
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Supplement 22, November 2008
5.
Community character.
in a comprehensive sign program
shall not have an adverse impact on the
community character of the City of
Clearwater.
6.
Property values.
a comprehensive sign program will not
have an adverse impact on the value of
property in the immediate vicinity of the
parcel proposed for development.
7.
Elimination of unattractive signage.
signage proposed in a comprehensive sign
program will result in the elimination of
existing unattractive signage or will result
in an improvement to the appearance
of the parcel proposed for development in
comparison to signs otherwise permitted
under the minimum sign standards.
8.
Special area or scenic corridor plan.
signage proposed in a comprehensive sign
program is consistent with any special
area or scenic corridor plan which the
City of Clearwater has prepared and
adopted for the area in which the parcel
proposed for development is located.
(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-
00, § 1, 6-15-00; Ord. No. 6595-00, § 8, 9-7-00;
Ord. No. 6928-02, §§ 88—91, 5-2-02; Ord. No.
6997-02, §§ 5—7, 7-18-02; Ord. No. 7631-06, § 17,
11-2-06; Ord. No. 7835-07, § 29, 1-17-08)
DIVISION 19. SUBDIVISION DESIGN
STANDARDS
Section 3-1901. General principles.
A. The principles and standards contained in
this division shall guide the city in the review of
proposed subdivision and condominium plats.
B. Land with features which may present a
hazard to the safety of present or future inhabitants
of the area to be platted or of adjacent
property shall not be developed unless adequate
methods are formulated by the applicant, and
approved by the city, to solve the problems created
by such unsuitable land conditions.
C. Land which cannot be provided with adequate
streets, water supply, sanitary sewer service,
storm drainage facilities or other essential
public services shall not be platted for purposes
which require such services.
D. The proposed name of the plat shall not
duplicate, or too closely approximate phonetically,
the name of any other plat in the county.
Section 3-1902. Blocks.
A. The length, width and shape of blocks shall
be determined with due regard to the following:
1. Provision of adequate building sites suitable
for the type of use and building
contemplated.
2. Zoning requirements as to lot sizes and
dimensions.
3. Need for and ability to achieve convenient
traffic access and circulation.
4. Limitations and opportunities of topography
and the environment.
B. Blocks shall not be less than 500 feet and
not more than 1,200 feet in length.
C. In blocks of 800 feet or more in length, a
public crosswalk for pedestrian travel may be
required to provide access to public and private
facilities. Such crosswalk shall have an easement
width of not less than ten feet and extend entirely
across the block at a location determined acceptable
to the city engineer and constructed in accordance
with the requirements for sidewalk improvements.
D. Blocks shall be wide enough to allow two
rows of lots except where double frontage lots are
provided adjacent to arterial streets and highways.
Such double frontage lots shall be afforded
a depth consistent with the terms contained in
Article 2 of this Development Code.
E. Irregularly shaped blocks are encouraged
provided they are harmonious with the overall
pattern of blocks in the proposed plat, are designed
to be consistent with all zoning requirements
for lot standards, and are reflective of
traffic flow and control considerations.
DEVELOPMENT STANDARDS § 3-1902
Supp. No. 20
CD3:72.7
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Supplement 22, November 2008
pleasing, visually attractive urban environment
is of foremost importance. The regulation of signs
within the city is a highly contributive means by
which to achieve this desired end. These sign
regulations are prepared with the intent of enhancing
the urban environment and promoting
the continued well-being of the city.
Section 3-1802. Purpose.
It is the purpose of this division to promote the
public health, safety and general welfare through
a comprehensive system of reasonable, consistent
and nondiscriminatory sign standards and requirements.
These sign regulations are intended to:
A. Enable the identification of places of residence
and business.
B. Allow for the communication of information
necessary for the conduct of commerce.
C. Lessen hazardous situations, confusion
and visual clutter caused by proliferation,
improper placement, illumination, animation
and excessive height, area and bulk
of signs which compete for the attention of
pedestrian and vehicular traffic.
D. Enhance the attractiveness and economic
well-being of the city as a place to live,
vacation and conduct business.
E. Protect the public from the dangers of
unsafe signs.
F. Permit signs that are compatible with
their surroundings and aid orientation,
and preclude placement of signs in a manner
that conceals or obstructs adjacent
land uses or signs.
G. Encourage signs that are appropriate to
the zoning district in which they are located
and consistent with the category of
use to which they pertain.
H. Curtail the size and number of signs and
sign messages to the minimum reasonably
necessary to identify a residential or
business location and the nature of any
such business.
DEVELOPMENT STANDARDS § 3-1802
Supp. No. 20
CD3:67
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Supplement 22, November 2008
I. Establish sign size in relationship to the
scale of the lot and building on which the
sign is to be placed or to which it pertains.
J. Preclude signs from conflicting with the
principal permitted use of the site or
adjoining sites.
K. Regulate signs in a manner so as to not
interfere with, obstruct vision of or distract
motorists, bicyclists or pedestrians.
L. Require signs to be constructed, installed
and maintained in a safe and satisfactory
manner.
M. Preserve and enhance the natural and
scenic characteristics of this waterfront
resort community.
Section 3-1803. Prohibited signs.
The following types of signs are prohibited:
A.
Abandoned signs.
sign structures which are determined to
be nonconforming with the provisions of
this division shall be required to be removed
by the property owner within 30
days after receipt of notification, or refusal
to accept delivery of notification by
certified mail, that such removal is required.
Alternatively, the sign panels within
the abandoned sign structure may be removed
and replaced with sign panels of
neutral color and containing no message.
B. Balloons, cold air inflatables, streamers,
and pennants, except as allowed in Section
3-1805(V).
C. Bench signs, other than the identification
of the transit company or its route schedule.
D. Except as provided in section 3-1806(B)(5),
changeable message signs, except menu
and time and temperature signs, on which
the message changes more rapidly than
once every six hours.
E. Menu signs on which the message changes
more rapidly than once every three hours.
F. Pavement markings, except official trafficcontrol
markings and street addresses.
G. Portable signs.
H. Roof and above roof signs.
I. Sandwich board signs, except as provided
in Section 3-1805.Y.
J. Signs attached to or painted on piers or
seawalls, other than official regulatory or
warning signs.
K. Signs in or upon any river, bay, lake, or
other body of water.
L. Signs located on publicly-owned land or
easements or inside street rights-of-way,
except (a) as allowed in Section 3-1805(W),
(b) signs on transit shelters erected pursuant
to Section 3-2203 and permitted
pursuant to Section 3-1806(B)(4), (c) sandwich
board signs to the extent permitted
in the Downtown District pursuant to
Section 3-1805(V), (d) as allowed in Section
3-1806(A), and (e) as allowed in Section
3-1805.Z. Prohibited signs shall include
but shall not be limited to handbills,
posters, advertisements, or notices that
are attached in any way upon lampposts,
telephone poles, utility poles, bridges, and
sidewalks.
M. Signs that emit sound, vapor, smoke, odor,
particles, or gaseous matter.
N. Signs that have unshielded illuminating
devices or which reflect lighting onto public
rights-of-way thereby creating a potential
traffic or pedestrian hazard.
O. Signs that move, revolve, twirl, rotate,
flash, including animated signs, multiprism
signs, floodlights and beacon lights
except when required by the Federal AviationAgency
or other governmental agency.
P. Signs that obstruct, conceal, hide, or otherwise
obscure from view any official traffic
or government sign, signal, or device.
Q. Signs that present a potential traffic or
pedestrian hazard, including signs which
obstruct visibility.
R. Signs attached to or placed on any tree or
other vegetation.
§ 3-1802 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:68
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Supplement 22, November 2008
S. Signs carried, waved or otherwise displayed
by persons either on public rightsof-
way or in a manner visible from public
rights-of-way. This provision is directed
toward such displays intended to draw
attention for a commercial purpose, and is
not intended to limit the display of placards,
banners, flags or other signage by
persons participating in demonstrations,
political rallies and similar events.
T. Snipe signs.
U. Three-dimensional objects that are used
as signs.
V. Time and temperature signs in which the
message changes more rapidly than once
every 15 seconds.
W. Vehicle signs, and portable trailer signs.
X. Any sign that is not specifically described
or enumerated as permitted within the
specific zoning district classifications in
this Development Code.
(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6928-02,
§§ 80, 80A, 5-2-02; Ord. No. 6997-02, § 1, 7-18-02;
Ord. No. 7106-03, § 8, 9-18-03; Ord. No. 7630-06,
§ 2, 5-4-06; Ord. No. 7835-07, § 18, 1-17-08)
Section 3-1804. General standards.
A.
Setback.
feet of a property line of a parcel proposed for
development.
B.
Neon signs and lighting.
lighting shall be permitted as freestanding and
attached signage as provided in this division.
When neon lighting is utilized to emphasize the
architectural features of a building, such as when
used to outline doorways, windows, facades, or
architectural detailing, or when used to accentuate
site landscaping, it shall not be regarded as
signage. In addition, neon lighting used as freestanding
designs or murals or as attached murals
or designs unrelated to the architectural features
of the building to which the lighting is attached
shall be permitted, but shall be counted toward
the allowable area of the property’s or occupancy’s
freestanding or attached signage, as applicable.
C.
Illuminated signs.
1. The light from any illuminated sign shall
be shaded, shielded, or directed away from
adjoining street rights-of-way and properties.
2. No sign shall have blinking, flashing, or
fluttering lights or other illumination devices
which have a changing light intensity,
brightness, color, or direction.
3. No colored lights shall be used at any
location or in any manner so as to be
confused with or construed as trafficcontrol
devices.
4. Neither the direct nor the reflected light
from primary light sources shall create a
traffic hazard to operators of motor vehicles
on public thoroughfares.
5. The light which illuminates a sign shall
be shaded, shielded, or directed so that no
structure, including sign supports or awnings,
are illuminated by such lighting.
D.
Banners and flags.
used as a permitted freestanding or attached sign
and, if so used, the area of the banner or flag shall
be included in, and limited by, the computation of
allowable area for freestanding or attached signs
on the property.
E.
Gasoline price signs.
signs shall be allowed in all non-residential districts
except where specifically prohibited. Gasoline
price display signs shall be placed in the
vicinity of the pump islands and shall not extend
above any pump island canopy or they shall be
attached to the primary freestanding sign for the
property. If attached to the freestanding sign, the
area of the gasoline price display sign shall be
counted toward the allowable area for the freestanding
sign.
F.
Time and temperature.
signs shall be allowed in all non-residential
districts. The maximum area for the time and
temperature portion only shall be 20 square feet.
The area of a time and temperature sign, whether
attached or freestanding, shall be included in
determining the cumulative area of signs on a
property.
DEVELOPMENT STANDARDS § 3-1804
Supp. No. 20
CD3:69
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Supplement 22, November 2008
G.
Building and electrical code compliance.
signs shall comply with applicable building and
electrical code requirements.
H. Notwithstanding any other provision of this
Code, no sign shall be subject to any limitation
based on the content of the message contained on
such sign.
(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6595-00,
§ 7, 9-7-00)
Section 3-1805. Signs per
m
per
mit.
The following signs may be developed without
development review pursuant to Article 4 of this
development code:
A. One address sign of no more than two
square feet of total sign face area for each
parcel of land used for residential purposes
and no more than three square feet
of total sign face area for each parcel of
land used for commercial purposes. The
square footage for the address sign shall
be allowed in addition to the total square
signage footage allowed in Section 3-1806.
B. Art work and/or architectural detail.
C. Temporary signs.
1. One temporary grand opening sign
shall be permitted for 30 days after
the issuance of an occupational license
for any new business, new
owner of an existing business, or
business name change. Such sign
shall not exceed 12 square feet in
total sign face area or such sign may
be a temporary covering, such as a
toaster cover, sign boot, or sign sock,
which covers an existing permitted
attached or freestanding sign.
2. Other temporary special event and/or
public purpose signs of a temporary
nature shall be approved by the community
development coordinator if
the signs meet the following criteria:
(a) the signs are temporary signs for
a limited time and frequency, (b) the
signs are for a special event or a
public purpose of a temporary nature,
(c) the signs do not exceed the
maximum height and size requirements
for freestanding signs under
the code, (d) the display of temporary
signs for a special event shall
not begin any earlier than two calendar
days before the event and shall
be removed within one business day
after the event, and (e) the signs, if
temporary for a limited time and
frequency, will meet the following
purposes of Division 3, to wit: (1) the
signs will not conceal or obstruct
adjacent land uses or signs [Section
3-1802(F)], (2) the signs will not conflict
with the principal permitted use
of the site or adjoining sites [Section
3-1802(J)], (3) the signs will not interfere
with, obstruct vision of or
distract motorists, bicyclists or pedestrians
[Section 3-1802(K)], and
(4) the signs will be installed and
maintained in a safe manner [Section
3-1802(L)]. Consistent with the
general standards in Section 3-1804,
the approval or disapproval shall not
be based on the content of the message
contained (i.e., the viewpoint
expressed) on such signs. The community
development coordinator shall
render a decision within 10 days
after an application is made for such
signs. Such a decision shall be deemed
an administrative interpretation and
any person adversely affected has
the right to appeal the decision to
the community development board
pursuant to Section 4-501(A).
D. Holiday decorations.
E. A single sign indicating a valet parking
station no more than four square feet
visible only during hours that the valet is
operating.
F. One construction sign located on a parcel
proposed for development during the period
a building permit is in force or one
year, whichever is less, which sign shall
not exceed:
1. Sixteen square feet of total sign face
area for parcels of land used or proposed
to be used for residential purposes;
§ 3-1804 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
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Supplement 22, November 2008
2. Twenty-four square feet of total sign
face area for parcels of land used or
proposed to be used for multifamily
or non-residential purposes.
G. One flag per detached dwelling unit, three
additional flags per parcel of land used for
multifamily residential purposes, and three
flags per parcel of land used for nonresidential
purposes.
H. One garage and yard sale sign of no more
than four square feet of total sign face
area located on the parcel of land where
the garage or yard sale is to be conducted
only on the date or dates on which the
garage or yard sale is conducted. In addition,
no more than two directional signs of
no more than four square feet of total sign
face area per sign related to a garage or
yard sale which are located on privately
owned parcels of land other than the
parcel of land where the garage or yard
sale is to be conducted only on the date or
dates on which the garage or yard sale is
conducted.
I. Signs which are integral and incidental to
equipment, or machinery and cover not
more than 20 percent of the exterior surface
of such equipment, facilities or machinery.
J. Attached menu signs of no more than four
square feet of sign face area located at the
entrance or service window of a restaurant.
One freestanding drive-through sign
no more than 16 square feet in area and
six feet in height located in the rear of the
principal building.
K. Onsite directional and traffic control signs
of no more than four square feet of sign
face area provided that business logos or
other non-traffic control symbols do not
exceed 25 percent of the sign face area.
L. Signs identifying parking space numbers
provided that such signs are painted on
the paved surface of each space or do not
exceed one-half square foot of sign face
area per sign.
M. Signs identifying marina slip numbers
provided that such signs are painted on
the dock in front of each slip or do not
exceed one square feet of sign face area
per sign.
N. Temporary yard signs.
1. One temporary yard sign shall be
allowed for each political candidate
or issue for each frontage per parcel
of land. Such signs shall be erected
no sooner than 60 days prior to the
election for which they were intended,
and shall be removed within
seven days after the election for which
they are intended. The total sign
face area of each sign shall not exceed
six square feet in area on parcels
of land designated or used for
residential purposes and 32 square
feet of total sign face area on parcels
of land designated or used for nonresidential
purposes.
2. One other temporary yard sign shall
be permitted only on parcels of land
designated or used for residential
purposes on each road frontage per
parcel of land provided that such
signs are displayed no more than
three times a year for a total of 90
days during a one year period, and
provided that the total sign face area
of each signs does not exceed six
square feet.
O. One freestanding real estate sign per parcel
of land indicating that a parcel of land
or a building located on the parcel of land
or part thereof is for sale, for lease or
otherwise available for conveyance, provided
that such sign does not exceed:
1. Six square feet of total sign face area
on parcels of land designated or used
for residential purposes, and
2. Thirty-two square feet of total sign
face area on parcels of land designated
or used for non-residential purposes.
DEVELOPMENT STANDARDS § 3-1805
Supp. No. 20
CD3:71
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Supplement 22, November 2008
In the event that more than one dwelling
unit or non-residential space on a single
parcel of land is for sale, for lease or
otherwise available, one attached sign per
dwelling or space of no more than two
square feet in total sign face area in
addition to the permitted freestanding
signage. In addition, one freestanding waterfront
sign of no more four square feet of
total sign area for each waterfront parcel
of land.
P. Signs located within a stadium which are
not visible from outside of a stadium.
Q. Window signs up to eight square feet in
area may be located on any window area
provided such sign does not exceed 25
percent of the total area of the window
where the sign is located. In no case shall
the cumulative area of all window signs
erected exceed 24 square feet in area.
R. Safety or warning signs which do not
exceed four square feet of sign face area
per sign.
S. A change in a sign message or panel on a
previously approved, lawful sign, e.g., any
sign allowed under this ordinance may
contain, in lieu of any other copy, any
otherwise lawful noncommercial message
that complies with all other requirements
of this ordinance.
T. One sign identifying each individual vessel
slip at a marina provided such sign
does not exceed four square feet in area
and is placed in the vicinity of the slip.
For commercial marinas having separately
licensed slips for commercial vessels,
each licensed slip shall be permitted
one sign containing not more than eight
square feet in area placed in the vicinity
of the slip to identify the vessel, rate/
embarking schedules, or other information.
Such sign shall be in addition to
marina vessel signs.
U. In the Downtown District, one sandwich
board sign for each licensed business, but
no more than two per lot.
V. The following sign type “balloons, cold air
inflatables, streamers, and pennants” shall
be allowed as governmental and public
purpose signs if the city manager finds
that the sign type meets the following
criteria: (1) the sign type is for a special
event, (2) the special event is for a limited
time, (3) the special event is for a limited
frequency, and (4) the sign type, if allowed
for a limited time and frequency, will
meet the following purposes of Division 3,
to wit: (a) the signs will not conceal or
obstruct adjacent land uses or signs (Section
3-1802.F), (b) the signs will not conflict
with the principal permitted use of
the site or adjoining sites [Section
3-1802(J)], (c) the signs will not interfere
with, obstruct vision of or distract motorists,
bicyclists or pedestrians [Section
3-1802(K)], and (d) the signs will be installed
and maintained in a safe manner
[Section 3-1802(L)]. Consistent with the
general standards in Section 3-1804, the
approval or disapproval shall not be based
on the content of the message contained
(i.e., the viewpoint expressed) on any such
sign. The city manager shall render a
decision within 10 days after an application
is made for utilizing this sign type at
a special event. Such a decision shall be
deemed an administrative interpretation
and any person adversely affected has the
right to appeal the decision to the community
development board pursuant to Section
4-501(A).
W. A sign on publicly owned land or easements
or inside street rights-of-way shall
be allowed if the city manager finds that
the sign meets the following criteria: (1)
the sign provides notice to the public of a
public meeting or other public event, (2)
the sign is temporary and for a limited
time, and (3) the sign, if allowed for a
limited time, will meet the following purposes
of Division 3, to wit: (a) the sign will
not conceal or obstruct adjacent land uses
or signs [Section 3-1802(F)], (b) the sign
will not conflict with the principal permitted
use of the site or adjoining sites [Section
3-1802(J)], (c) the sign will not inter-
§ 3-1805 COMMUNITY DEVELOPMENT CODE
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Supplement 22, November 2008
fere with or obstruct the vision of motorists,
bicyclists or pedestrians [Section
3-1802(K)], and (d) the sign will be installed
and maintained in a safe manner
[Section 3-1802(L)]. Consistent with the
general standards in Section 3-1804, the
approval or disapproval shall not be based
on the content of the message contained
(i.e., the viewpoint expressed) on such
sign. The city manager shall render a
decision within 10 days after an application
is made for utilizing such a temporary
sign on public property. Such a decision
shall be deemed an administrative
interpretation and any person adversely
affected has the right to appeal the decision
to the community development board
pursuant to Section 4-501(A).
X.
public purpose.
easements or inside street rights-ofway
shall be allowed if the city manager
finds that the sign meets the following
criteria:
(1) The sign provides directions and/or
information regarding public facilities
and/or places of interest; and
(2) The sign will meet the purposes of
Division 3 to wit: (a) the sign will not
conceal or obstruct adjacent land uses
or signs [section 3-1802(F)], (b) the
sign will not conflict with adjoining
sites, (c) the sign will not interfere
with or obstruct the vision of motorists,
bicyclists or pedestrians, (d) the
sign will be installed and maintained
in a safe manner [section
3-1802(L)], (e) the sign is consistent
with Beach by Design, Clearwater
Downtown Redevelopment Plan or
any other applicable special area plan
and submittal of a master sign plan
and (f) the sign is consistent with the
general standards in Section 3-1804.
The city manager or designee shall
render a decision within 15 days
after an application is made for utilizing
such a sign on public property.
The decision is not subject to the
provisions of Section 4-501(A).
Y.
Signs during public construction projects.
Temporary sandwich board signs are permitted
for properties abutting public construction
projects that are scheduled to
last 180 days or longer, in accordance
with the following criteria.
(1) There shall be a maximum of two
sandwich board signs permitted per
parcel adjacent to the public construction
project, and parcels with multiple
businesses shall coordinate copy
on the signs permitted.
(2) Sandwich board signs permitted under
this section shall be allowed to
be displayed for the duration of the
public construction project starting
with project commencement and shall
be removed within seven days after
the final acceptance, by the city, of
improvements.
(3) The size of any sandwich board sign
shall not exceed eight square feet in
area, and shall not exceed four feet
in height.
(4) Sandwich board signs permitted under
this section shall be constructed
in a professional and workmanlike
manner from treated wood or other
durable material, and copy displayed
shall not be spray painted onto the
signs.
(5) No sandwich board sign, permitted
as part of this section shall be permanently
erected, and shall only be
displayed during hours of operation
for the business being advertised.
(6) No sandwich board sign shall be
placed so as to block any public way,
or within the visibility triangle of
intersections or driveways.
Z. One ten square foot freestanding sign not
more than five feet in height or one ten
square foot attached sign per city park or
city recreation facility for the purposes of
DEVELOPMENT STANDARDS § 3-1805
Supp. No. 20
CD3:72.1
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Supplement 22, November 2008
identifying a program provider or information
concerning programs at such park
or recreation facility. The design of any
such signs shall be approved by the parks
and recreation department.
(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6573-00,
§§ 3, 4, 8-3-00; Ord. No. 6595-00, § 8, 9-7-00; Ord.
No. 6928-02, §§ 81, 82, 5-2-02; Ord. No. 6997-02,
§ 2, 7-18-02; Ord. No. 7106-03, § 9, 9-18-03; Ord.
No. 7630-06, § 3, 5-4-06; Ord. No. 7835-07, § 19,
1-17-08)
identifying a program provider or information
concerning programs at such park
or recreation facility. The design of any
such signs shall be approved by the parks
and recreation department.
(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6573-00,
§§ 3, 4, 8-3-00; Ord. No. 6595-00, § 8, 9-7-00; Ord.
No. 6928-02, §§ 81, 82, 5-2-02; Ord. No. 6997-02,
§ 2, 7-18-02; Ord. No. 7106-03, § 9, 9-18-03; Ord.
No. 7630-06, § 3, 5-4-06; Ord. No. 7835-07, § 19,
1-17-08)
Section 3-1806. Per
m
develop
ment review.
A.
Residential.
permitted in all residential zoning districts:
1.
multi-family development signs.
a. Unless otherwise approved by the
community development coordinator
one freestanding sign up to 24 square
feet of total sign face and up to six
feet in height may be erected at no
more than two entrances into a singlefamily
subdivision or multi-family
development. In lieu of one 24 square
foot sign, two single-faced signs not
exceeding 12 square feet in area each
may be located at an entrance provided
that such signs are placed in a
symmetrical manner and/or are located
on opposite sides of the entrance
to which they are oriented,
will meet all sight visibility triangle
requirements under the provisions
of Section 3-904, be installed and
maintained in safe and neat manner
and will not conflict with the principal
permitted use of the site or adjoining
sites. The community development
coordinator may approve
signs to be placed at additional entrances
based on the following criteria:
overall size of site, relationship
between building setback and sign
location, frontage, access and visibility
of the site, intended and existing
traffic circulation, hierarchy of
signage, consistency with Beach by
Design, Clearwater Downtown Redevelopment
Plan or any other applicable
special area plan and submittal
of a master sign plan for the
subdivision or development.
b. Such sign(s) shall be erected on privately-
owned property. In the event
there is insufficient land owned by a
single-family subdivision association
or multi-family development developed
prior to March 8, 1999, however,
the community development
coordinator, parks and recreation department,
and public works administration
may approve the location of
such sign in a city right-of-way or on
city-owned property provided that
such signs are in compliance with
Section 3-1806.A.1.a above and will
not obstruct the vision of motorists,
bicyclists or pedestrians, be installed
and maintained in safe and neat
manner, will not conflict with the
principal permitted use of the site or
adjoining sites; and that a city rightof-
way permit be obtained prior to
the installation.
c. All freestanding signs shall be installed
in a landscaped area of not
less than 12 square feet.
d. A freestanding sign for any multifamily
development shall include the
address of the property on which the
sign is to be located.
2.
Subdivision name/logo on street signs.
Street signs incorporating single-family
subdivision names/logos may be located
in city rights-of-way within the subdivision
provided by such signs do not exceed
3.5 square feet in area and are selected
from the approved city street signs catalogue
maintained by the manager of traffic
operations. The city and the neighborhood
shall enter into an agreement that
prescribes the installation and maintenance
requirements of such signs.
§ 3-1805 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.2
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Supplement 22, November 2008
3.
signs.
a. One monument entry sign for each
major entry into a school or a park of
no more than 20 square feet in total
sign face per sign.
b. The height of a monument sign shall
not exceed five feet.
c. All monument signs shall be installed
in a landscaped area of not
less than 12 square feet and shall
include the address of the property
on which the sign is to be located.
4.
Adopt-a-park signs.
may be erected in city rights-of-way or on
city-owned property provided the sign design
conforms with one of the city prescribed
designs maintained by the parks
and recreation department. Such signs
shall not exceed four square feet in area,
18 inches in height, be located in a landscaped
setting and are selected from the
approved city street signs catalogue maintained
by the manager of traffic operations
the community development coordinator
may approve additional adopt-apark
signs based on the following criteria:
overall size of site, number of entrances,
frontage, access and visibility of the site,
intended and existing traffic circulation.
B.
Non-residential.
integrated into the design of the building
and/or site using similar and coordinated design
and style features, materials and colors, etc. Attached
signs shall be horizontally and vertically
proportionately located on each facade with no
protrusions above roof lines, over windows, trim,
cornices, or other building features. Master signage
plans are required for shopping centers, including
all out parcels, and office parks or any other
master planned developments where a substantial
development or redevelopment is undertaken
or proposed. These will be reviewed as a comprehensive
sign program application.
1.
Freestanding signs.
shall be permitted in all non-residential
zoning districts other than the Tourist
District and the Downtown District:
a. One freestanding sign per parcel proposed
for development with no more
than two sign faces. A parcel located
at a corner may be permitted two
signs, one on each street frontage,
provided that the maximum area of
the sign faces of the two signs shall
not exceed the total maximum allowable
area. Sign area is measured
from the road frontage which results
in the greatest square footage.
b. All freestanding signs shall be setback
at least five feet from the property
lines of the parcel proposed for
development.
c. The area of a freestanding sign face
shall not exceed:
i. One square foot per two linear
feet of street frontage;
ii. One square foot per 100 square
feet of building facade facing
street frontage; or
iii. Sixty-four square feet; whichever
is less. However, a minimum
of 20 square feet per parcel
proposed for development
shall be allowed.
d. The total area of all sign faces on a
freestanding sign shall not exceed
128 square feet per parcel proposed
for development.
e. The height of a freestanding sign
shall not exceed one and one-half
times the width of the sign structure
or 14 feet whichever is less.
f. All freestanding sign structures shall
be installed in a landscaped area of
not less than 12 square feet and
shall include the address of the property
on which the sign is to be located.
g. A monument sign, not exceeding the
area of a permitted freestanding sign
by more than 25 percent, shall be
permitted in lieu of a freestanding
sign. Such sign shall not exceed six
feet in height, shall be located at
least five feet from a property line
DEVELOPMENT STANDARDS § 3-1806
Supp. No. 20
CD3:72.3
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Supplement 22, November 2008
and shall be placed in a landscaped
setting no less than 12 square feet in
area.
h.
Freestanding signs at elevated intersections.
Sites which front on an elevated
roadway (including US 19
and McMullen Booth Road) having
limited visibility are permitted one
freestanding sign to a maximum of
14 feet in height above the crown of
the road, as measured at the highest
point of the roadway within the property
lines that are perpendicular and
adjacent to the elevated roadway excluding
any service or frontage roads.
2.
Monument signs.
be permitted in the Tourist District and
Downtown District as follows:
a. One monument sign per parcel proposed
for development with no more
than two sign faces. A parcel located
at a corner may be permitted two
signs, one on each street frontage,
provided that the maximum area of
the sign faces of the two signs shall
not exceed the total maximum allowable
area.
b. All monument signs shall be setback
at least five feet from the property
lines.
c. The area of a monument sign face
shall not exceed:
i. One square foot per two linear
feet of street frontage;
ii. One square foot per 100 square
feet of building facade facing
street frontage; or
iii. Twenty square feet, whichever
is less. However, a minimum of
ten square feet per parcel proposed
for development shall be
allowed.
d. The total area of all sign faces on a
monument sign shall not exceed 40
square feet per parcel proposed for
development.
e. The height of a monument sign shall
not exceed four feet.
f. All monument sign structures shall
be installed in a landscaped area of
not less than 12 square feet.
3.
Attached signs.
be permitted in all non-residential districts:
a. One attached sign per business establishment.
The area of an attached
sign face shall not exceed:
i. One square foot per 100 square
feet of building facade facing
the street frontage to which the
sign is to be attached; or
ii. Twenty-four square feet; whichever
is less. However, a minimum
of 20 square feet per business
establishment with a
principal exterior entrance shall
be allowed. The community development
coordinator may permit
signs for second story or
above businesses in the Downtown
and Tourist Districts if
they meet all other criteria for
attached signage.
b. Where individual business establishments
with exterior entrances are
located in a single building, multitenant
buildings, or as part of a
business/office complex or shopping
center, attached signs shall be designed
according to a common theme
including similar style, color, materials
or other characteristics to provide
a sense of uniformity. Changes
to individual tenant signage shall be
reviewed for compliance with the
established or projected theme of the
development site.
c. Projecting signs may be used as a
type of attached sign in the Downtown
(D) and Tourist (T) Districts,
unless otherwise permitted by the
community development coordinator.
They shall be installed with a
minimum eight-foot clearance from
§ 3-1806 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.4
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Supplement 22, November 2008
the bottom of the sign to grade or the
sidewalk. Projecting signs shall comply
with encroachment into setback
and rights-of-way Section 3-908.
4.
Transit and shelter signs.
on transit shelters approved in
accordance with Article 3 Division 22 of
this Development Code, subject to the
following restrictions:
a. The advertising contained in the transit
shelter shall be limited to the
“downstream” end wall (furthest from
approaching transit vehicles) for a
two-sided or flared and secured panel.
b. Lighting of advertising materials
shall be limited to back-lighting.
c. No advertising poster shall exceed
24 square feet in area, or be greater
than six feet in height and four feet
in width.
d. The total number of transit shelters
containing advertising shall not exceed
50 within the Clearwater planning
area provided in the interlocal
agreement between the city and
county in effect as of January 14,
1992.
5. A changeable copy sign provided it meets
the following criteria: (a) it is located on
public property and (b) it serves a significant
public purpose, and (c) the sign type
will meet the following purposes of Division
3, to wit: (1) the sign will not conceal
or obstruct adjacent land uses or signs
[Section 3-1802(F)], (2) the sign will not
conflict with the principal permitted use
of the site or adjoining sites [Section
3-1802(J)], (3) the sign will not interfere
with or obstruct the vision of motorists,
bicyclists or pedestrians [Section
3-1802(K)], and (4) the sign will be installed
and maintained in a safe manner
[Section 3-1802(L)]. Consistent with the
general standards in 3-1804, the approval
or disapproval shall not be based on the
content of the message contained (i.e., the
viewpoint expressed) on such sign.
6.
Nonconforming uses.
use, which would be entitled to a sign if it
were conforming, shall be permitted to
erect the maximum amount of allowable
signage in the district in which the use is
located.
(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-
00, § 1, 6-15-00; Ord. No. 6928-02, §§ 83—87,
5-2-02; Ord. No. 6997-02, § 3, 7-18-02; Ord. No.
7106-03, § 10, 9-18-03)
Section 3-1807. Co
mprehensive sign program.
A.
General principles.
1. The intent of the comprehensive sign program
is to provide private property owners
and businesses with flexibility to develop
innovative, creative and effective
signage and to improve the aesthetics of
the City of Clearwater.
2. The minimum sign standards established
in this division ensure that signage will
not have an adverse impact on the aesthetics,
community character and quality
of life of the City of Clearwater. The city
recognizes, however, that in many circumstances,
there are innovative and creative
alternatives to minimum standard signage
which are desirable and attractive and
will enhance community character and
individual property values.
3. The purpose of the comprehensive sign
program is to provide an alternative to
minimum standard signage subject to flexibility
criteria which ensure that alternative
signage will not have an adverse
impact on the aesthetics, community character
and quality of life of the City of
Clearwater.
B.
Permitted signage.
1. Signage which is proposed as part of a
Comprehensive Sign Program may deviate
from the minimum sign standards in
terms of number of signs per business or
parcel of land, maximum area of a sign
face per parcel of land and the total area
of sign faces per business or parcel of
DEVELOPMENT STANDARDS § 3-1807
Supp. No. 20
CD3:72.5
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Supplement 22, November 2008
land, subject to compliance with the flexibility
criteria set out in 3-1807.C. A Comprehensive
Sign Program shall be approved
pursuant to the provisions set out
in Section 4-1008. Prohibited signs in
3-1803 are not eligible for a Comprehensive
Sign Program.
2. As part of a comprehensive sign program,
the community development coordinator
shall review all sign types (freestanding,
attached, windows, interior site directional,
etc.) for the business and/or the
development parcel to achieve compliance
in so far as possible with these current
regulations. A master sign plan for shopping
centers, including all out parcels,
and office complexes shall include all types
of signs for all tenants/uses within the
development parcel. The community development
coordinator may allow for flexibility
in reviewing the master sign plan if
it results in a substantially improved and
comprehensive proposal. With a master
sign plan, the community development
coordinator may permit interior site directional
signs at a size and location(s) related
to the development project, with up
to a maximum height of six feet.
C.
Flexibility criteria.
1.
Architectural theme.
a. The signs proposed in a comprehensive
sign program shall be designed
as a part of the architectural theme
of the principal buildings proposed
or developed on the parcel proposed
for development and shall be constructed
of materials and colors which
reflect an integrated architectural
vocabulary for the parcel proposed
for development; or
b. The design, character, location and/or
materials of all freestanding and attached
signs proposed in a comprehensive
sign program shall be demonstrably
more attractive than signs
otherwise permitted on the parcel
proposed for development under the
minimum signs standards. All signs
must be architecturally integrated
into/with the design of the building
and/or site using similar and coordinated
design features, materials and
colors, etc.
2. The height of all freestanding signs proposed
through the comprehensive sign
program shall relate to the design of the
sign and shall not exceed 14 feet in height,
except in the D and T Districts, the height
shall not exceed six feet in height.
3.
Lighting.
of a comprehensive sign program is automatically
controlled so that the lighting is
turned off at midnight or when the business
is closed, whichever is later.
4.
Height, area, number and location of signs.
The height, area, number and location of
signs permitted through the Comprehensive
Sign Program shall be determined by
the Community Development Coordinator
based on the following criteria: overall
size of site, relationship between the building
setback and sign location, frontage,
access and visibility to the site, intended
traffic circulation pattern, hierarchy of
signage, scale and use of the project, consistency
with Beach by Design, Clearwater
Downtown Redevelopment Plan or any
other applicable special area plan and
submittal of a master sign plan for the
development parcel/project. Additionally,
the maximum permitted sign area shall
be based on the following formula when
evaluated against the above criteria:
i.
Attached signs
permitted for attached signage shall
range from one percent up to a maximum
of six percent of the building
facade to which the sign is to be
attached.
ii.
Freestanding signs
permitted area of all freestanding
signs on a site shall not exceed the
range of sign area permitted by the
street frontage or building facade
calculation methods set forth in Section
1806.B.1.c.i.and ii.
§ 3-1807 COMMUNITY DEVELOPMENT CODE
Supp. No. 20
CD3:72.6
To view most current version, visit www.municode.com.
Supplement 22, November 2008
5.
Community character.