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Signage Education – Signage Code Clearwater FL

BY: Your Name, Your Business

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Subdivision name/logo on street signs.
 

 

 

 

 

 

 

Street signs incorporating single-family

subdivision names/logos may be located

in city rights-of-way within the subdivision

provided by such signs do not exceed

3.5 square feet in area and are selected

from the approved city street signs catalogue

maintained by the manager of traffic

operations. The city and the neighborhood

shall enter into an agreement that

prescribes the installation and maintenance

requirements of such signs.

§ 3-1805 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.2

To view most current version, visit www.municode.com.

Supplement 22, November 2008

 

 

3.

 

 

 

 

 

 

School and park identification monument

signs.

a. One monument entry sign for each

major entry into a school or a park of

no more than 20 square feet in total

sign face per sign.

b. The height of a monument sign shall

not exceed five feet.

c. All monument signs shall be installed

in a landscaped area of not

less than 12 square feet and shall

include the address of the property

on which the sign is to be located.

4.

 

 

 

 

 

 

Adopt-a-park signs.

One adopt-a-park sign

may be erected in city rights-of-way or on

city-owned property provided the sign design

conforms with one of the city prescribed

designs maintained by the parks

and recreation department. Such signs

shall not exceed four square feet in area,

18 inches in height, be located in a landscaped

setting and are selected from the

approved city street signs catalogue maintained

by the manager of traffic operations

the community development coordinator

may approve additional adopt-apark

signs based on the following criteria:

overall size of site, number of entrances,

frontage, access and visibility of the site,

intended and existing traffic circulation.

B.

 

 

 

 

 

 

Non-residential.

All signs must be architecturally

integrated into the design of the building

and/or site using similar and coordinated design

and style features, materials and colors, etc. Attached

signs shall be horizontally and vertically

proportionately located on each facade with no

protrusions above roof lines, over windows, trim,

cornices, or other building features. Master signage

plans are required for shopping centers, including

all out parcels, and office parks or any other

master planned developments where a substantial

development or redevelopment is undertaken

or proposed. These will be reviewed as a comprehensive

sign program application.

1.

 

 

 

 

 

 

Freestanding signs.

The following signs

shall be permitted in all non-residential

zoning districts other than the Tourist

District and the Downtown District:

a. One freestanding sign per parcel proposed

for development with no more

than two sign faces. A parcel located

at a corner may be permitted two

signs, one on each street frontage,

provided that the maximum area of

the sign faces of the two signs shall

not exceed the total maximum allowable

area. Sign area is measured

from the road frontage which results

in the greatest square footage.

b. All freestanding signs shall be setback

at least five feet from the property

lines of the parcel proposed for

development.

c. The area of a freestanding sign face

shall not exceed:

i. One square foot per two linear

feet of street frontage;

ii. One square foot per 100 square

feet of building facade facing

street frontage; or

iii. Sixty-four square feet; whichever

is less. However, a minimum

of 20 square feet per parcel

proposed for development

shall be allowed.

d. The total area of all sign faces on a

freestanding sign shall not exceed

128 square feet per parcel proposed

for development.

e. The height of a freestanding sign

shall not exceed one and one-half

times the width of the sign structure

or 14 feet whichever is less.

f. All freestanding sign structures shall

be installed in a landscaped area of

not less than 12 square feet and

shall include the address of the property

on which the sign is to be located.

g. A monument sign, not exceeding the

area of a permitted freestanding sign

by more than 25 percent, shall be

permitted in lieu of a freestanding

sign. Such sign shall not exceed six

feet in height, shall be located at

least five feet from a property line

 

 

 

DEVELOPMENT STANDARDS § 3-1806

Supp. No. 20

 

 

 

 

 

 

CD3:72.3

To view most current version, visit www.municode.com.

Supplement 22, November 2008

and shall be placed in a landscaped

setting no less than 12 square feet in

area.

h.

 

 

 

 

 

 

Freestanding signs at elevated intersections.

Sites which front on an elevated

roadway (including US 19

and McMullen Booth Road) having

limited visibility are permitted one

freestanding sign to a maximum of

14 feet in height above the crown of

the road, as measured at the highest

point of the roadway within the property

lines that are perpendicular and

adjacent to the elevated roadway excluding

any service or frontage roads.

2.

 

 

 

 

 

 

Monument signs.

Monument signs shall

be permitted in the Tourist District and

Downtown District as follows:

a. One monument sign per parcel proposed

for development with no more

than two sign faces. A parcel located

at a corner may be permitted two

signs, one on each street frontage,

provided that the maximum area of

the sign faces of the two signs shall

not exceed the total maximum allowable

area.

b. All monument signs shall be setback

at least five feet from the property

lines.

c. The area of a monument sign face

shall not exceed:

i. One square foot per two linear

feet of street frontage;

ii. One square foot per 100 square

feet of building facade facing

street frontage; or

iii. Twenty square feet, whichever

is less. However, a minimum of

ten square feet per parcel proposed

for development shall be

allowed.

d. The total area of all sign faces on a

monument sign shall not exceed 40

square feet per parcel proposed for

development.

e. The height of a monument sign shall

not exceed four feet.

f. All monument sign structures shall

be installed in a landscaped area of

not less than 12 square feet.

3.

 

 

 

 

 

 

Attached signs.

The following signs shall

be permitted in all non-residential districts:

a. One attached sign per business establishment.

The area of an attached

sign face shall not exceed:

i. One square foot per 100 square

feet of building facade facing

the street frontage to which the

sign is to be attached; or

ii. Twenty-four square feet; whichever

is less. However, a minimum

of 20 square feet per business

establishment with a

principal exterior entrance shall

be allowed. The community development

coordinator may permit

signs for second story or

above businesses in the Downtown

and Tourist Districts if

they meet all other criteria for

attached signage.

b. Where individual business establishments

with exterior entrances are

located in a single building, multitenant

buildings, or as part of a

business/office complex or shopping

center, attached signs shall be designed

according to a common theme

including similar style, color, materials

or other characteristics to provide

a sense of uniformity. Changes

to individual tenant signage shall be

reviewed for compliance with the

established or projected theme of the

development site.

c. Projecting signs may be used as a

type of attached sign in the Downtown

(D) and Tourist (T) Districts,

unless otherwise permitted by the

community development coordinator.

They shall be installed with a

minimum eight-foot clearance from

 

 

 

§ 3-1806 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.4

To view most current version, visit www.municode.com.

Supplement 22, November 2008

the bottom of the sign to grade or the

sidewalk. Projecting signs shall comply

with encroachment into setback

and rights-of-way Section 3-908.

4.

 

 

 

 

 

 

Transit and shelter signs.

Signs are permitted

on transit shelters approved in

accordance with Article 3 Division 22 of

this Development Code, subject to the

following restrictions:

a. The advertising contained in the transit

shelter shall be limited to the

“downstream” end wall (furthest from

approaching transit vehicles) for a

two-sided or flared and secured panel.

b. Lighting of advertising materials

shall be limited to back-lighting.

c. No advertising poster shall exceed

24 square feet in area, or be greater

than six feet in height and four feet

in width.

d. The total number of transit shelters

containing advertising shall not exceed

50 within the Clearwater planning

area provided in the interlocal

agreement between the city and

county in effect as of January 14,

1992.

5. A changeable copy sign provided it meets

the following criteria: (a) it is located on

public property and (b) it serves a significant

public purpose, and (c) the sign type

will meet the following purposes of Division

3, to wit: (1) the sign will not conceal

or obstruct adjacent land uses or signs

[Section 3-1802(F)], (2) the sign will not

conflict with the principal permitted use

of the site or adjoining sites [Section

3-1802(J)], (3) the sign will not interfere

with or obstruct the vision of motorists,

bicyclists or pedestrians [Section

3-1802(K)], and (4) the sign will be installed

and maintained in a safe manner

[Section 3-1802(L)]. Consistent with the

general standards in 3-1804, the approval

or disapproval shall not be based on the

content of the message contained (i.e., the

viewpoint expressed) on such sign.

6.

 

 

 

 

 

 

Nonconforming uses.

Any nonconforming

use, which would be entitled to a sign if it

were conforming, shall be permitted to

erect the maximum amount of allowable

signage in the district in which the use is

located.

(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-

00, § 1, 6-15-00; Ord. No. 6928-02, §§ 83—87,

5-2-02; Ord. No. 6997-02, § 3, 7-18-02; Ord. No.

7106-03, § 10, 9-18-03)

 

 

 

 

Section 3-1807. Co

 

 

 

 

 

mprehensive sign program.

 

 

A.

 

 

 

 

 

 

General principles.

1. The intent of the comprehensive sign program

is to provide private property owners

and businesses with flexibility to develop

innovative, creative and effective

signage and to improve the aesthetics of

the City of Clearwater.

2. The minimum sign standards established

in this division ensure that signage will

not have an adverse impact on the aesthetics,

community character and quality

of life of the City of Clearwater. The city

recognizes, however, that in many circumstances,

there are innovative and creative

alternatives to minimum standard signage

which are desirable and attractive and

will enhance community character and

individual property values.

3. The purpose of the comprehensive sign

program is to provide an alternative to

minimum standard signage subject to flexibility

criteria which ensure that alternative

signage will not have an adverse

impact on the aesthetics, community character

and quality of life of the City of

Clearwater.

B.

 

 

 

 

 

 

Permitted signage.

1. Signage which is proposed as part of a

Comprehensive Sign Program may deviate

from the minimum sign standards in

terms of number of signs per business or

parcel of land, maximum area of a sign

face per parcel of land and the total area

of sign faces per business or parcel of

DEVELOPMENT STANDARDS § 3-1807

Supp. No. 20

 

 

 

 

 

 

CD3:72.5

To view most current version, visit www.municode.com.

Supplement 22, November 2008

land, subject to compliance with the flexibility

criteria set out in 3-1807.C. A Comprehensive

Sign Program shall be approved

pursuant to the provisions set out

in Section 4-1008. Prohibited signs in

3-1803 are not eligible for a Comprehensive

Sign Program.

2. As part of a comprehensive sign program,

the community development coordinator

shall review all sign types (freestanding,

attached, windows, interior site directional,

etc.) for the business and/or the

development parcel to achieve compliance

in so far as possible with these current

regulations. A master sign plan for shopping

centers, including all out parcels,

and office complexes shall include all types

of signs for all tenants/uses within the

development parcel. The community development

coordinator may allow for flexibility

in reviewing the master sign plan if

it results in a substantially improved and

comprehensive proposal. With a master

sign plan, the community development

coordinator may permit interior site directional

signs at a size and location(s) related

to the development project, with up

to a maximum height of six feet.

C.

 

 

 

 

 

 

Flexibility criteria.

 

1.

 

 

 

 

 

 

Architectural theme.

a. The signs proposed in a comprehensive

sign program shall be designed

as a part of the architectural theme

of the principal buildings proposed

or developed on the parcel proposed

for development and shall be constructed

of materials and colors which

reflect an integrated architectural

vocabulary for the parcel proposed

for development; or

b. The design, character, location and/or

materials of all freestanding and attached

signs proposed in a comprehensive

sign program shall be demonstrably

more attractive than signs

otherwise permitted on the parcel

proposed for development under the

minimum signs standards. All signs

must be architecturally integrated

into/with the design of the building

and/or site using similar and coordinated

design features, materials and

colors, etc.

2. The height of all freestanding signs proposed

through the comprehensive sign

program shall relate to the design of the

sign and shall not exceed 14 feet in height,

except in the D and T Districts, the height

shall not exceed six feet in height.

3.

 

 

 

 

 

 

Lighting.

Any lighting proposed as a part

of a comprehensive sign program is automatically

controlled so that the lighting is

turned off at midnight or when the business

is closed, whichever is later.

4.

 

 

 

 

 

 

Height, area, number and location of signs.

The height, area, number and location of

signs permitted through the Comprehensive

Sign Program shall be determined by

the Community Development Coordinator

based on the following criteria: overall

size of site, relationship between the building

setback and sign location, frontage,

access and visibility to the site, intended

traffic circulation pattern, hierarchy of

signage, scale and use of the project, consistency

with Beach by Design, Clearwater

Downtown Redevelopment Plan or any

other applicable special area plan and

submittal of a master sign plan for the

development parcel/project. Additionally,

the maximum permitted sign area shall

be based on the following formula when

evaluated against the above criteria:

i.

 

 

 

 

 

 

Attached signs

—The maximum area

permitted for attached signage shall

range from one percent up to a maximum

of six percent of the building

facade to which the sign is to be

attached.

ii.

 

 

 

 

 

 

Freestanding signs

—The maximum

permitted area of all freestanding

signs on a site shall not exceed the

range of sign area permitted by the

street frontage or building facade

calculation methods set forth in Section

1806.B.1.c.i.and ii.

 

 

 

§ 3-1807 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.6

To view most current version, visit www.municode.com.

Supplement 22, November 2008

 

 

5.

 

 

 

 

 

 

Community character.

The signage proposed

in a comprehensive sign program

shall not have an adverse impact on the

community character of the City of

Clearwater.

6.

 

 

 

 

 

 

Property values.

The signage proposed in

a comprehensive sign program will not

have an adverse impact on the value of

property in the immediate vicinity of the

parcel proposed for development.

7.

 

 

 

 

 

 

Elimination of unattractive signage.

The

signage proposed in a comprehensive sign

program will result in the elimination of

existing unattractive signage or will result

in an improvement to the appearance

of the parcel proposed for development in

comparison to signs otherwise permitted

under the minimum sign standards.

8.

 

 

 

 

 

 

Special area or scenic corridor plan.

The

signage proposed in a comprehensive sign

program is consistent with any special

area or scenic corridor plan which the

City of Clearwater has prepared and

adopted for the area in which the parcel

proposed for development is located.

(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-

00, § 1, 6-15-00; Ord. No. 6595-00, § 8, 9-7-00;

Ord. No. 6928-02, §§ 88—91, 5-2-02; Ord. No.

6997-02, §§ 5—7, 7-18-02; Ord. No. 7631-06, § 17,

11-2-06; Ord. No. 7835-07, § 29, 1-17-08)

DIVISION 19. SUBDIVISION DESIGN

STANDARDS

 

 

 

Section 3-1901. General principles.

A. The principles and standards contained in

this division shall guide the city in the review of

proposed subdivision and condominium plats.

B. Land with features which may present a

hazard to the safety of present or future inhabitants

of the area to be platted or of adjacent

property shall not be developed unless adequate

methods are formulated by the applicant, and

approved by the city, to solve the problems created

by such unsuitable land conditions.

C. Land which cannot be provided with adequate

streets, water supply, sanitary sewer service,

storm drainage facilities or other essential

public services shall not be platted for purposes

which require such services.

D. The proposed name of the plat shall not

duplicate, or too closely approximate phonetically,

the name of any other plat in the county.

Section 3-1902. Blocks.

A. The length, width and shape of blocks shall

be determined with due regard to the following:

1. Provision of adequate building sites suitable

for the type of use and building

contemplated.

2. Zoning requirements as to lot sizes and

dimensions.

3. Need for and ability to achieve convenient

traffic access and circulation.

4. Limitations and opportunities of topography

and the environment.

B. Blocks shall not be less than 500 feet and

not more than 1,200 feet in length.

C. In blocks of 800 feet or more in length, a

public crosswalk for pedestrian travel may be

required to provide access to public and private

facilities. Such crosswalk shall have an easement

width of not less than ten feet and extend entirely

across the block at a location determined acceptable

to the city engineer and constructed in accordance

with the requirements for sidewalk improvements.

D. Blocks shall be wide enough to allow two

rows of lots except where double frontage lots are

provided adjacent to arterial streets and highways.

Such double frontage lots shall be afforded

a depth consistent with the terms contained in

Article 2 of this Development Code.

E. Irregularly shaped blocks are encouraged

provided they are harmonious with the overall

pattern of blocks in the proposed plat, are designed

to be consistent with all zoning requirements

for lot standards, and are reflective of

traffic flow and control considerations.

DEVELOPMENT STANDARDS § 3-1902

Supp. No. 20

 

 

 

 

 

 

CD3:72.7

To view most current version, visit www.municode.com.

Supplement 22, November 2008

pleasing, visually attractive urban environment

is of foremost importance. The regulation of signs

within the city is a highly contributive means by

which to achieve this desired end. These sign

regulations are prepared with the intent of enhancing

the urban environment and promoting

the continued well-being of the city.

 

 

 

 

 
 
 

 

Section 3-1802. Purpose.

It is the purpose of this division to promote the

public health, safety and general welfare through

a comprehensive system of reasonable, consistent

and nondiscriminatory sign standards and requirements.

These sign regulations are intended to:

A. Enable the identification of places of residence

and business.

B. Allow for the communication of information

necessary for the conduct of commerce.

C. Lessen hazardous situations, confusion

and visual clutter caused by proliferation,

improper placement, illumination, animation

and excessive height, area and bulk

of signs which compete for the attention of

pedestrian and vehicular traffic.

D. Enhance the attractiveness and economic

well-being of the city as a place to live,

vacation and conduct business.

E. Protect the public from the dangers of

unsafe signs.

F. Permit signs that are compatible with

their surroundings and aid orientation,

and preclude placement of signs in a manner

that conceals or obstructs adjacent

land uses or signs.

G. Encourage signs that are appropriate to

the zoning district in which they are located

and consistent with the category of

use to which they pertain.

H. Curtail the size and number of signs and

sign messages to the minimum reasonably

necessary to identify a residential or

business location and the nature of any

such business.

DEVELOPMENT STANDARDS § 3-1802

Supp. No. 20

 

 

 

 

 

 

CD3:67

To view most current version, visit www.municode.com.

Supplement 22, November 2008

I. Establish sign size in relationship to the

scale of the lot and building on which the

sign is to be placed or to which it pertains.

J. Preclude signs from conflicting with the

principal permitted use of the site or

adjoining sites.

K. Regulate signs in a manner so as to not

interfere with, obstruct vision of or distract

motorists, bicyclists or pedestrians.

L. Require signs to be constructed, installed

and maintained in a safe and satisfactory

manner.

M. Preserve and enhance the natural and

scenic characteristics of this waterfront

resort community.

Section 3-1803. Prohibited signs.

The following types of signs are prohibited:

A.

 

 

 

 

 

 

Abandoned signs.

Abandoned signs and/or

sign structures which are determined to

be nonconforming with the provisions of

this division shall be required to be removed

by the property owner within 30

days after receipt of notification, or refusal

to accept delivery of notification by

certified mail, that such removal is required.

Alternatively, the sign panels within

the abandoned sign structure may be removed

and replaced with sign panels of

neutral color and containing no message.

B. Balloons, cold air inflatables, streamers,

and pennants, except as allowed in Section

3-1805(V).

C. Bench signs, other than the identification

of the transit company or its route schedule.

D. Except as provided in section 3-1806(B)(5),

changeable message signs, except menu

and time and temperature signs, on which

the message changes more rapidly than

once every six hours.

E. Menu signs on which the message changes

more rapidly than once every three hours.

F. Pavement markings, except official trafficcontrol

markings and street addresses.

G. Portable signs.

H. Roof and above roof signs.

I. Sandwich board signs, except as provided

in Section 3-1805.Y.

J. Signs attached to or painted on piers or

seawalls, other than official regulatory or

warning signs.

K. Signs in or upon any river, bay, lake, or

other body of water.

L. Signs located on publicly-owned land or

easements or inside street rights-of-way,

except (a) as allowed in Section 3-1805(W),

(b) signs on transit shelters erected pursuant

to Section 3-2203 and permitted

pursuant to Section 3-1806(B)(4), (c) sandwich

board signs to the extent permitted

in the Downtown District pursuant to

Section 3-1805(V), (d) as allowed in Section

3-1806(A), and (e) as allowed in Section

3-1805.Z. Prohibited signs shall include

but shall not be limited to handbills,

posters, advertisements, or notices that

are attached in any way upon lampposts,

telephone poles, utility poles, bridges, and

sidewalks.

M. Signs that emit sound, vapor, smoke, odor,

particles, or gaseous matter.

N. Signs that have unshielded illuminating

devices or which reflect lighting onto public

rights-of-way thereby creating a potential

traffic or pedestrian hazard.

O. Signs that move, revolve, twirl, rotate,

flash, including animated signs, multiprism

signs, floodlights and beacon lights

except when required by the Federal AviationAgency

or other governmental agency.

P. Signs that obstruct, conceal, hide, or otherwise

obscure from view any official traffic

or government sign, signal, or device.

Q. Signs that present a potential traffic or

pedestrian hazard, including signs which

obstruct visibility.

R. Signs attached to or placed on any tree or

other vegetation.

 

 

 

§ 3-1802 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:68

To view most current version, visit www.municode.com.

Supplement 22, November 2008

S. Signs carried, waved or otherwise displayed

by persons either on public rightsof-

way or in a manner visible from public

rights-of-way. This provision is directed

toward such displays intended to draw

attention for a commercial purpose, and is

not intended to limit the display of placards,

banners, flags or other signage by

persons participating in demonstrations,

political rallies and similar events.

T. Snipe signs.

U. Three-dimensional objects that are used

as signs.

V. Time and temperature signs in which the

message changes more rapidly than once

every 15 seconds.

W. Vehicle signs, and portable trailer signs.

X. Any sign that is not specifically described

or enumerated as permitted within the

specific zoning district classifications in

this Development Code.

(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6928-02,

§§ 80, 80A, 5-2-02; Ord. No. 6997-02, § 1, 7-18-02;

Ord. No. 7106-03, § 8, 9-18-03; Ord. No. 7630-06,

§ 2, 5-4-06; Ord. No. 7835-07, § 18, 1-17-08)

Section 3-1804. General standards.

 

 

A.

 

 

 

 

 

 

Setback.

No sign shall be located within five

feet of a property line of a parcel proposed for

development.

B.

 

 

 

 

 

 

Neon signs and lighting.

Neon signs and

lighting shall be permitted as freestanding and

attached signage as provided in this division.

When neon lighting is utilized to emphasize the

architectural features of a building, such as when

used to outline doorways, windows, facades, or

architectural detailing, or when used to accentuate

site landscaping, it shall not be regarded as

signage. In addition, neon lighting used as freestanding

designs or murals or as attached murals

or designs unrelated to the architectural features

of the building to which the lighting is attached

shall be permitted, but shall be counted toward

the allowable area of the property’s or occupancy’s

freestanding or attached signage, as applicable.

C.

 

 

 

 

 

 

Illuminated signs.

1. The light from any illuminated sign shall

be shaded, shielded, or directed away from

adjoining street rights-of-way and properties.

2. No sign shall have blinking, flashing, or

fluttering lights or other illumination devices

which have a changing light intensity,

brightness, color, or direction.

3. No colored lights shall be used at any

location or in any manner so as to be

confused with or construed as trafficcontrol

devices.

4. Neither the direct nor the reflected light

from primary light sources shall create a

traffic hazard to operators of motor vehicles

on public thoroughfares.

5. The light which illuminates a sign shall

be shaded, shielded, or directed so that no

structure, including sign supports or awnings,

are illuminated by such lighting.

D.

 

 

 

 

 

 

Banners and flags.

A banner or flag may be

used as a permitted freestanding or attached sign

and, if so used, the area of the banner or flag shall

be included in, and limited by, the computation of

allowable area for freestanding or attached signs

on the property.

E.

 

 

 

 

 

 

Gasoline price signs.

Gasoline price display

signs shall be allowed in all non-residential districts

except where specifically prohibited. Gasoline

price display signs shall be placed in the

vicinity of the pump islands and shall not extend

above any pump island canopy or they shall be

attached to the primary freestanding sign for the

property. If attached to the freestanding sign, the

area of the gasoline price display sign shall be

counted toward the allowable area for the freestanding

sign.

F.

 

 

 

 

 

 

Time and temperature.

Time and temperature

signs shall be allowed in all non-residential

districts. The maximum area for the time and

temperature portion only shall be 20 square feet.

The area of a time and temperature sign, whether

attached or freestanding, shall be included in

determining the cumulative area of signs on a

property.

 

 

 

DEVELOPMENT STANDARDS § 3-1804

Supp. No. 20

 

 

 

 

 

 

CD3:69

To view most current version, visit www.municode.com.

Supplement 22, November 2008

 

 

G.

 

 

 

 

 

 

Building and electrical code compliance.

All

signs shall comply with applicable building and

electrical code requirements.

H. Notwithstanding any other provision of this

Code, no sign shall be subject to any limitation

based on the content of the message contained on

such sign.

(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6595-00,

§ 7, 9-7-00)

 

 

 

 

Section 3-1805. Signs per

 

 

 

 

 

m

itted without a

 

 

per

 

 

 

 

 

mit.

The following signs may be developed without

development review pursuant to Article 4 of this

development code:

A. One address sign of no more than two

square feet of total sign face area for each

parcel of land used for residential purposes

and no more than three square feet

of total sign face area for each parcel of

land used for commercial purposes. The

square footage for the address sign shall

be allowed in addition to the total square

signage footage allowed in Section 3-1806.

B. Art work and/or architectural detail.

C. Temporary signs.

1. One temporary grand opening sign

shall be permitted for 30 days after

the issuance of an occupational license

for any new business, new

owner of an existing business, or

business name change. Such sign

shall not exceed 12 square feet in

total sign face area or such sign may

be a temporary covering, such as a

toaster cover, sign boot, or sign sock,

which covers an existing permitted

attached or freestanding sign.

2. Other temporary special event and/or

public purpose signs of a temporary

nature shall be approved by the community

development coordinator if

the signs meet the following criteria:

(a) the signs are temporary signs for

a limited time and frequency, (b) the

signs are for a special event or a

public purpose of a temporary nature,

(c) the signs do not exceed the

maximum height and size requirements

for freestanding signs under

the code, (d) the display of temporary

signs for a special event shall

not begin any earlier than two calendar

days before the event and shall

be removed within one business day

after the event, and (e) the signs, if

temporary for a limited time and

frequency, will meet the following

purposes of Division 3, to wit: (1) the

signs will not conceal or obstruct

adjacent land uses or signs [Section

3-1802(F)], (2) the signs will not conflict

with the principal permitted use

of the site or adjoining sites [Section

3-1802(J)], (3) the signs will not interfere

with, obstruct vision of or

distract motorists, bicyclists or pedestrians

[Section 3-1802(K)], and

(4) the signs will be installed and

maintained in a safe manner [Section

3-1802(L)]. Consistent with the

general standards in Section 3-1804,

the approval or disapproval shall not

be based on the content of the message

contained (i.e., the viewpoint

expressed) on such signs. The community

development coordinator shall

render a decision within 10 days

after an application is made for such

signs. Such a decision shall be deemed

an administrative interpretation and

any person adversely affected has

the right to appeal the decision to

the community development board

pursuant to Section 4-501(A).

D. Holiday decorations.

E. A single sign indicating a valet parking

station no more than four square feet

visible only during hours that the valet is

operating.

F. One construction sign located on a parcel

proposed for development during the period

a building permit is in force or one

year, whichever is less, which sign shall

not exceed:

1. Sixteen square feet of total sign face

area for parcels of land used or proposed

to be used for residential purposes;

§ 3-1804 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:70

To view most current version, visit www.municode.com.

Supplement 22, November 2008

2. Twenty-four square feet of total sign

face area for parcels of land used or

proposed to be used for multifamily

or non-residential purposes.

G. One flag per detached dwelling unit, three

additional flags per parcel of land used for

multifamily residential purposes, and three

flags per parcel of land used for nonresidential

purposes.

H. One garage and yard sale sign of no more

than four square feet of total sign face

area located on the parcel of land where

the garage or yard sale is to be conducted

only on the date or dates on which the

garage or yard sale is conducted. In addition,

no more than two directional signs of

no more than four square feet of total sign

face area per sign related to a garage or

yard sale which are located on privately

owned parcels of land other than the

parcel of land where the garage or yard

sale is to be conducted only on the date or

dates on which the garage or yard sale is

conducted.

I. Signs which are integral and incidental to

equipment, or machinery and cover not

more than 20 percent of the exterior surface

of such equipment, facilities or machinery.

J. Attached menu signs of no more than four

square feet of sign face area located at the

entrance or service window of a restaurant.

One freestanding drive-through sign

no more than 16 square feet in area and

six feet in height located in the rear of the

principal building.

K. Onsite directional and traffic control signs

of no more than four square feet of sign

face area provided that business logos or

other non-traffic control symbols do not

exceed 25 percent of the sign face area.

L. Signs identifying parking space numbers

provided that such signs are painted on

the paved surface of each space or do not

exceed one-half square foot of sign face

area per sign.

M. Signs identifying marina slip numbers

provided that such signs are painted on

the dock in front of each slip or do not

exceed one square feet of sign face area

per sign.

N. Temporary yard signs.

1. One temporary yard sign shall be

allowed for each political candidate

or issue for each frontage per parcel

of land. Such signs shall be erected

no sooner than 60 days prior to the

election for which they were intended,

and shall be removed within

seven days after the election for which

they are intended. The total sign

face area of each sign shall not exceed

six square feet in area on parcels

of land designated or used for

residential purposes and 32 square

feet of total sign face area on parcels

of land designated or used for nonresidential

purposes.

2. One other temporary yard sign shall

be permitted only on parcels of land

designated or used for residential

purposes on each road frontage per

parcel of land provided that such

signs are displayed no more than

three times a year for a total of 90

days during a one year period, and

provided that the total sign face area

of each signs does not exceed six

square feet.

O. One freestanding real estate sign per parcel

of land indicating that a parcel of land

or a building located on the parcel of land

or part thereof is for sale, for lease or

otherwise available for conveyance, provided

that such sign does not exceed:

1. Six square feet of total sign face area

on parcels of land designated or used

for residential purposes, and

2. Thirty-two square feet of total sign

face area on parcels of land designated

or used for non-residential purposes.

DEVELOPMENT STANDARDS § 3-1805

Supp. No. 20

 

 

 

 

 

 

CD3:71

To view most current version, visit www.municode.com.

Supplement 22, November 2008

In the event that more than one dwelling

unit or non-residential space on a single

parcel of land is for sale, for lease or

otherwise available, one attached sign per

dwelling or space of no more than two

square feet in total sign face area in

addition to the permitted freestanding

signage. In addition, one freestanding waterfront

sign of no more four square feet of

total sign area for each waterfront parcel

of land.

P. Signs located within a stadium which are

not visible from outside of a stadium.

Q. Window signs up to eight square feet in

area may be located on any window area

provided such sign does not exceed 25

percent of the total area of the window

where the sign is located. In no case shall

the cumulative area of all window signs

erected exceed 24 square feet in area.

R. Safety or warning signs which do not

exceed four square feet of sign face area

per sign.

S. A change in a sign message or panel on a

previously approved, lawful sign, e.g., any

sign allowed under this ordinance may

contain, in lieu of any other copy, any

otherwise lawful noncommercial message

that complies with all other requirements

of this ordinance.

T. One sign identifying each individual vessel

slip at a marina provided such sign

does not exceed four square feet in area

and is placed in the vicinity of the slip.

For commercial marinas having separately

licensed slips for commercial vessels,

each licensed slip shall be permitted

one sign containing not more than eight

square feet in area placed in the vicinity

of the slip to identify the vessel, rate/

embarking schedules, or other information.

Such sign shall be in addition to

marina vessel signs.

U. In the Downtown District, one sandwich

board sign for each licensed business, but

no more than two per lot.

V. The following sign type “balloons, cold air

inflatables, streamers, and pennants” shall

be allowed as governmental and public

purpose signs if the city manager finds

that the sign type meets the following

criteria: (1) the sign type is for a special

event, (2) the special event is for a limited

time, (3) the special event is for a limited

frequency, and (4) the sign type, if allowed

for a limited time and frequency, will

meet the following purposes of Division 3,

to wit: (a) the signs will not conceal or

obstruct adjacent land uses or signs (Section

3-1802.F), (b) the signs will not conflict

with the principal permitted use of

the site or adjoining sites [Section

3-1802(J)], (c) the signs will not interfere

with, obstruct vision of or distract motorists,

bicyclists or pedestrians [Section

3-1802(K)], and (d) the signs will be installed

and maintained in a safe manner

[Section 3-1802(L)]. Consistent with the

general standards in Section 3-1804, the

approval or disapproval shall not be based

on the content of the message contained

(i.e., the viewpoint expressed) on any such

sign. The city manager shall render a

decision within 10 days after an application

is made for utilizing this sign type at

a special event. Such a decision shall be

deemed an administrative interpretation

and any person adversely affected has the

right to appeal the decision to the community

development board pursuant to Section

4-501(A).

W. A sign on publicly owned land or easements

or inside street rights-of-way shall

be allowed if the city manager finds that

the sign meets the following criteria: (1)

the sign provides notice to the public of a

public meeting or other public event, (2)

the sign is temporary and for a limited

time, and (3) the sign, if allowed for a

limited time, will meet the following purposes

of Division 3, to wit: (a) the sign will

not conceal or obstruct adjacent land uses

or signs [Section 3-1802(F)], (b) the sign

will not conflict with the principal permitted

use of the site or adjoining sites [Section

3-1802(J)], (c) the sign will not inter-

§ 3-1805 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72

To view most current version, visit www.municode.com.

Supplement 22, November 2008

fere with or obstruct the vision of motorists,

bicyclists or pedestrians [Section

3-1802(K)], and (d) the sign will be installed

and maintained in a safe manner

[Section 3-1802(L)]. Consistent with the

general standards in Section 3-1804, the

approval or disapproval shall not be based

on the content of the message contained

(i.e., the viewpoint expressed) on such

sign. The city manager shall render a

decision within 10 days after an application

is made for utilizing such a temporary

sign on public property. Such a decision

shall be deemed an administrative

interpretation and any person adversely

affected has the right to appeal the decision

to the community development board

pursuant to Section 4-501(A).

X.

 

 

 

 

 

 

Directional/informational signs serving a

 

 

public purpose.

 

 

 

 

 

 

A permanent sign on public

easements or inside street rights-ofway

shall be allowed if the city manager

finds that the sign meets the following

criteria:

(1) The sign provides directions and/or

information regarding public facilities

and/or places of interest; and

(2) The sign will meet the purposes of

Division 3 to wit: (a) the sign will not

conceal or obstruct adjacent land uses

or signs [section 3-1802(F)], (b) the

sign will not conflict with adjoining

sites, (c) the sign will not interfere

with or obstruct the vision of motorists,

bicyclists or pedestrians, (d) the

sign will be installed and maintained

in a safe manner [section

3-1802(L)], (e) the sign is consistent

with Beach by Design, Clearwater

Downtown Redevelopment Plan or

any other applicable special area plan

and submittal of a master sign plan

and (f) the sign is consistent with the

general standards in Section 3-1804.

The city manager or designee shall

render a decision within 15 days

after an application is made for utilizing

such a sign on public property.

The decision is not subject to the

provisions of Section 4-501(A).

Y.

 

 

 

 

 

 

Signs during public construction projects.

Temporary sandwich board signs are permitted

for properties abutting public construction

projects that are scheduled to

last 180 days or longer, in accordance

with the following criteria.

(1) There shall be a maximum of two

sandwich board signs permitted per

parcel adjacent to the public construction

project, and parcels with multiple

businesses shall coordinate copy

on the signs permitted.

(2) Sandwich board signs permitted under

this section shall be allowed to

be displayed for the duration of the

public construction project starting

with project commencement and shall

be removed within seven days after

the final acceptance, by the city, of

improvements.

(3) The size of any sandwich board sign

shall not exceed eight square feet in

area, and shall not exceed four feet

in height.

(4) Sandwich board signs permitted under

this section shall be constructed

in a professional and workmanlike

manner from treated wood or other

durable material, and copy displayed

shall not be spray painted onto the

signs.

(5) No sandwich board sign, permitted

as part of this section shall be permanently

erected, and shall only be

displayed during hours of operation

for the business being advertised.

(6) No sandwich board sign shall be

placed so as to block any public way,

or within the visibility triangle of

intersections or driveways.

Z. One ten square foot freestanding sign not

more than five feet in height or one ten

square foot attached sign per city park or

city recreation facility for the purposes of

DEVELOPMENT STANDARDS § 3-1805

Supp. No. 20

 

 

 

 

 

 

CD3:72.1

To view most current version, visit www.municode.com.

Supplement 22, November 2008

identifying a program provider or information

concerning programs at such park

or recreation facility. The design of any

such signs shall be approved by the parks

and recreation department.

(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6573-00,

§§ 3, 4, 8-3-00; Ord. No. 6595-00, § 8, 9-7-00; Ord.

No. 6928-02, §§ 81, 82, 5-2-02; Ord. No. 6997-02,

§ 2, 7-18-02; Ord. No. 7106-03, § 9, 9-18-03; Ord.

No. 7630-06, § 3, 5-4-06; Ord. No. 7835-07, § 19,

1-17-08)

 

 

identifying a program provider or information

concerning programs at such park

or recreation facility. The design of any

such signs shall be approved by the parks

and recreation department.

(Ord. No. 6526-00, § 1, 6-15-00; Ord. No. 6573-00,

§§ 3, 4, 8-3-00; Ord. No. 6595-00, § 8, 9-7-00; Ord.

No. 6928-02, §§ 81, 82, 5-2-02; Ord. No. 6997-02,

§ 2, 7-18-02; Ord. No. 7106-03, § 9, 9-18-03; Ord.

No. 7630-06, § 3, 5-4-06; Ord. No. 7835-07, § 19,

1-17-08)

 

 

Section 3-1806. Per

 

 

 

 

 

m

itted signs requiring

 

 

develop

 

 

 

 

 

ment review.

 

 

A.

 

 

 

 

 

 

Residential.

The following signs shall be

permitted in all residential zoning districts:

1.

 

 

 

 

 

 

Freestanding single-family subdivision and

multi-family development signs.

a. Unless otherwise approved by the

community development coordinator

one freestanding sign up to 24 square

feet of total sign face and up to six

feet in height may be erected at no

more than two entrances into a singlefamily

subdivision or multi-family

development. In lieu of one 24 square

foot sign, two single-faced signs not

exceeding 12 square feet in area each

may be located at an entrance provided

that such signs are placed in a

symmetrical manner and/or are located

on opposite sides of the entrance

to which they are oriented,

will meet all sight visibility triangle

requirements under the provisions

of Section 3-904, be installed and

maintained in safe and neat manner

and will not conflict with the principal

permitted use of the site or adjoining

sites. The community development

coordinator may approve

signs to be placed at additional entrances

based on the following criteria:

overall size of site, relationship

between building setback and sign

location, frontage, access and visibility

of the site, intended and existing

traffic circulation, hierarchy of

signage, consistency with Beach by

Design, Clearwater Downtown Redevelopment

Plan or any other applicable

special area plan and submittal

of a master sign plan for the

subdivision or development.

b. Such sign(s) shall be erected on privately-

owned property. In the event

there is insufficient land owned by a

single-family subdivision association

or multi-family development developed

prior to March 8, 1999, however,

the community development

coordinator, parks and recreation department,

and public works administration

may approve the location of

such sign in a city right-of-way or on

city-owned property provided that

such signs are in compliance with

Section 3-1806.A.1.a above and will

not obstruct the vision of motorists,

bicyclists or pedestrians, be installed

and maintained in safe and neat

manner, will not conflict with the

principal permitted use of the site or

adjoining sites; and that a city rightof-

way permit be obtained prior to

the installation.

c. All freestanding signs shall be installed

in a landscaped area of not

less than 12 square feet.

d. A freestanding sign for any multifamily

development shall include the

address of the property on which the

sign is to be located.

2.

 

 

 

 

 

 

Subdivision name/logo on street signs.

Street signs incorporating single-family

subdivision names/logos may be located

in city rights-of-way within the subdivision

provided by such signs do not exceed

3.5 square feet in area and are selected

from the approved city street signs catalogue

maintained by the manager of traffic

operations. The city and the neighborhood

shall enter into an agreement that

prescribes the installation and maintenance

requirements of such signs.

§ 3-1805 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.2

To view most current version, visit www.municode.com.

Supplement 22, November 2008

 

 

3.

 

 

 

 

 

 

School and park identification monument

signs.

a. One monument entry sign for each

major entry into a school or a park of

no more than 20 square feet in total

sign face per sign.

b. The height of a monument sign shall

not exceed five feet.

c. All monument signs shall be installed

in a landscaped area of not

less than 12 square feet and shall

include the address of the property

on which the sign is to be located.

4.

 

 

 

 

 

 

Adopt-a-park signs.

One adopt-a-park sign

may be erected in city rights-of-way or on

city-owned property provided the sign design

conforms with one of the city prescribed

designs maintained by the parks

and recreation department. Such signs

shall not exceed four square feet in area,

18 inches in height, be located in a landscaped

setting and are selected from the

approved city street signs catalogue maintained

by the manager of traffic operations

the community development coordinator

may approve additional adopt-apark

signs based on the following criteria:

overall size of site, number of entrances,

frontage, access and visibility of the site,

intended and existing traffic circulation.

B.

 

 

 

 

 

 

Non-residential.

All signs must be architecturally

integrated into the design of the building

and/or site using similar and coordinated design

and style features, materials and colors, etc. Attached

signs shall be horizontally and vertically

proportionately located on each facade with no

protrusions above roof lines, over windows, trim,

cornices, or other building features. Master signage

plans are required for shopping centers, including

all out parcels, and office parks or any other

master planned developments where a substantial

development or redevelopment is undertaken

or proposed. These will be reviewed as a comprehensive

sign program application.

1.

 

 

 

 

 

 

Freestanding signs.

The following signs

shall be permitted in all non-residential

zoning districts other than the Tourist

District and the Downtown District:

a. One freestanding sign per parcel proposed

for development with no more

than two sign faces. A parcel located

at a corner may be permitted two

signs, one on each street frontage,

provided that the maximum area of

the sign faces of the two signs shall

not exceed the total maximum allowable

area. Sign area is measured

from the road frontage which results

in the greatest square footage.

b. All freestanding signs shall be setback

at least five feet from the property

lines of the parcel proposed for

development.

c. The area of a freestanding sign face

shall not exceed:

i. One square foot per two linear

feet of street frontage;

ii. One square foot per 100 square

feet of building facade facing

street frontage; or

iii. Sixty-four square feet; whichever

is less. However, a minimum

of 20 square feet per parcel

proposed for development

shall be allowed.

d. The total area of all sign faces on a

freestanding sign shall not exceed

128 square feet per parcel proposed

for development.

e. The height of a freestanding sign

shall not exceed one and one-half

times the width of the sign structure

or 14 feet whichever is less.

f. All freestanding sign structures shall

be installed in a landscaped area of

not less than 12 square feet and

shall include the address of the property

on which the sign is to be located.

g. A monument sign, not exceeding the

area of a permitted freestanding sign

by more than 25 percent, shall be

permitted in lieu of a freestanding

sign. Such sign shall not exceed six

feet in height, shall be located at

least five feet from a property line

 

 

 

DEVELOPMENT STANDARDS § 3-1806

Supp. No. 20

 

 

 

 

 

 

CD3:72.3

To view most current version, visit www.municode.com.

Supplement 22, November 2008

and shall be placed in a landscaped

setting no less than 12 square feet in

area.

h.

 

 

 

 

 

 

Freestanding signs at elevated intersections.

Sites which front on an elevated

roadway (including US 19

and McMullen Booth Road) having

limited visibility are permitted one

freestanding sign to a maximum of

14 feet in height above the crown of

the road, as measured at the highest

point of the roadway within the property

lines that are perpendicular and

adjacent to the elevated roadway excluding

any service or frontage roads.

2.

 

 

 

 

 

 

Monument signs.

Monument signs shall

be permitted in the Tourist District and

Downtown District as follows:

a. One monument sign per parcel proposed

for development with no more

than two sign faces. A parcel located

at a corner may be permitted two

signs, one on each street frontage,

provided that the maximum area of

the sign faces of the two signs shall

not exceed the total maximum allowable

area.

b. All monument signs shall be setback

at least five feet from the property

lines.

c. The area of a monument sign face

shall not exceed:

i. One square foot per two linear

feet of street frontage;

ii. One square foot per 100 square

feet of building facade facing

street frontage; or

iii. Twenty square feet, whichever

is less. However, a minimum of

ten square feet per parcel proposed

for development shall be

allowed.

d. The total area of all sign faces on a

monument sign shall not exceed 40

square feet per parcel proposed for

development.

e. The height of a monument sign shall

not exceed four feet.

f. All monument sign structures shall

be installed in a landscaped area of

not less than 12 square feet.

3.

 

 

 

 

 

 

Attached signs.

The following signs shall

be permitted in all non-residential districts:

a. One attached sign per business establishment.

The area of an attached

sign face shall not exceed:

i. One square foot per 100 square

feet of building facade facing

the street frontage to which the

sign is to be attached; or

ii. Twenty-four square feet; whichever

is less. However, a minimum

of 20 square feet per business

establishment with a

principal exterior entrance shall

be allowed. The community development

coordinator may permit

signs for second story or

above businesses in the Downtown

and Tourist Districts if

they meet all other criteria for

attached signage.

b. Where individual business establishments

with exterior entrances are

located in a single building, multitenant

buildings, or as part of a

business/office complex or shopping

center, attached signs shall be designed

according to a common theme

including similar style, color, materials

or other characteristics to provide

a sense of uniformity. Changes

to individual tenant signage shall be

reviewed for compliance with the

established or projected theme of the

development site.

c. Projecting signs may be used as a

type of attached sign in the Downtown

(D) and Tourist (T) Districts,

unless otherwise permitted by the

community development coordinator.

They shall be installed with a

minimum eight-foot clearance from

 

 

 

§ 3-1806 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.4

To view most current version, visit www.municode.com.

Supplement 22, November 2008

the bottom of the sign to grade or the

sidewalk. Projecting signs shall comply

with encroachment into setback

and rights-of-way Section 3-908.

4.

 

 

 

 

 

 

Transit and shelter signs.

Signs are permitted

on transit shelters approved in

accordance with Article 3 Division 22 of

this Development Code, subject to the

following restrictions:

a. The advertising contained in the transit

shelter shall be limited to the

“downstream” end wall (furthest from

approaching transit vehicles) for a

two-sided or flared and secured panel.

b. Lighting of advertising materials

shall be limited to back-lighting.

c. No advertising poster shall exceed

24 square feet in area, or be greater

than six feet in height and four feet

in width.

d. The total number of transit shelters

containing advertising shall not exceed

50 within the Clearwater planning

area provided in the interlocal

agreement between the city and

county in effect as of January 14,

1992.

5. A changeable copy sign provided it meets

the following criteria: (a) it is located on

public property and (b) it serves a significant

public purpose, and (c) the sign type

will meet the following purposes of Division

3, to wit: (1) the sign will not conceal

or obstruct adjacent land uses or signs

[Section 3-1802(F)], (2) the sign will not

conflict with the principal permitted use

of the site or adjoining sites [Section

3-1802(J)], (3) the sign will not interfere

with or obstruct the vision of motorists,

bicyclists or pedestrians [Section

3-1802(K)], and (4) the sign will be installed

and maintained in a safe manner

[Section 3-1802(L)]. Consistent with the

general standards in 3-1804, the approval

or disapproval shall not be based on the

content of the message contained (i.e., the

viewpoint expressed) on such sign.

6.

 

 

 

 

 

 

Nonconforming uses.

Any nonconforming

use, which would be entitled to a sign if it

were conforming, shall be permitted to

erect the maximum amount of allowable

signage in the district in which the use is

located.

(Ord. No. 6417-99, § 11, 8-19-99; Ord. No. 6526-

00, § 1, 6-15-00; Ord. No. 6928-02, §§ 83—87,

5-2-02; Ord. No. 6997-02, § 3, 7-18-02; Ord. No.

7106-03, § 10, 9-18-03)

 

 

 

 

Section 3-1807. Co

 

 

 

 

 

mprehensive sign program.

 

 

A.

 

 

 

 

 

 

General principles.

1. The intent of the comprehensive sign program

is to provide private property owners

and businesses with flexibility to develop

innovative, creative and effective

signage and to improve the aesthetics of

the City of Clearwater.

2. The minimum sign standards established

in this division ensure that signage will

not have an adverse impact on the aesthetics,

community character and quality

of life of the City of Clearwater. The city

recognizes, however, that in many circumstances,

there are innovative and creative

alternatives to minimum standard signage

which are desirable and attractive and

will enhance community character and

individual property values.

3. The purpose of the comprehensive sign

program is to provide an alternative to

minimum standard signage subject to flexibility

criteria which ensure that alternative

signage will not have an adverse

impact on the aesthetics, community character

and quality of life of the City of

Clearwater.

B.

 

 

 

 

 

 

Permitted signage.

1. Signage which is proposed as part of a

Comprehensive Sign Program may deviate

from the minimum sign standards in

terms of number of signs per business or

parcel of land, maximum area of a sign

face per parcel of land and the total area

of sign faces per business or parcel of

DEVELOPMENT STANDARDS § 3-1807

Supp. No. 20

 

 

 

 

 

 

CD3:72.5

To view most current version, visit www.municode.com.

Supplement 22, November 2008

land, subject to compliance with the flexibility

criteria set out in 3-1807.C. A Comprehensive

Sign Program shall be approved

pursuant to the provisions set out

in Section 4-1008. Prohibited signs in

3-1803 are not eligible for a Comprehensive

Sign Program.

2. As part of a comprehensive sign program,

the community development coordinator

shall review all sign types (freestanding,

attached, windows, interior site directional,

etc.) for the business and/or the

development parcel to achieve compliance

in so far as possible with these current

regulations. A master sign plan for shopping

centers, including all out parcels,

and office complexes shall include all types

of signs for all tenants/uses within the

development parcel. The community development

coordinator may allow for flexibility

in reviewing the master sign plan if

it results in a substantially improved and

comprehensive proposal. With a master

sign plan, the community development

coordinator may permit interior site directional

signs at a size and location(s) related

to the development project, with up

to a maximum height of six feet.

C.

 

 

 

 

 

 

Flexibility criteria.

 

1.

 

 

 

 

 

 

Architectural theme.

a. The signs proposed in a comprehensive

sign program shall be designed

as a part of the architectural theme

of the principal buildings proposed

or developed on the parcel proposed

for development and shall be constructed

of materials and colors which

reflect an integrated architectural

vocabulary for the parcel proposed

for development; or

b. The design, character, location and/or

materials of all freestanding and attached

signs proposed in a comprehensive

sign program shall be demonstrably

more attractive than signs

otherwise permitted on the parcel

proposed for development under the

minimum signs standards. All signs

must be architecturally integrated

into/with the design of the building

and/or site using similar and coordinated

design features, materials and

colors, etc.

2. The height of all freestanding signs proposed

through the comprehensive sign

program shall relate to the design of the

sign and shall not exceed 14 feet in height,

except in the D and T Districts, the height

shall not exceed six feet in height.

3.

 

 

 

 

 

 

Lighting.

Any lighting proposed as a part

of a comprehensive sign program is automatically

controlled so that the lighting is

turned off at midnight or when the business

is closed, whichever is later.

4.

 

 

 

 

 

 

Height, area, number and location of signs.

The height, area, number and location of

signs permitted through the Comprehensive

Sign Program shall be determined by

the Community Development Coordinator

based on the following criteria: overall

size of site, relationship between the building

setback and sign location, frontage,

access and visibility to the site, intended

traffic circulation pattern, hierarchy of

signage, scale and use of the project, consistency

with Beach by Design, Clearwater

Downtown Redevelopment Plan or any

other applicable special area plan and

submittal of a master sign plan for the

development parcel/project. Additionally,

the maximum permitted sign area shall

be based on the following formula when

evaluated against the above criteria:

i.

 

 

 

 

 

 

Attached signs

—The maximum area

permitted for attached signage shall

range from one percent up to a maximum

of six percent of the building

facade to which the sign is to be

attached.

ii.

 

 

 

 

 

 

Freestanding signs

—The maximum

permitted area of all freestanding

signs on a site shall not exceed the

range of sign area permitted by the

street frontage or building facade

calculation methods set forth in Section

1806.B.1.c.i.and ii.

 

 

 

§ 3-1807 COMMUNITY DEVELOPMENT CODE

Supp. No. 20

 

 

 

 

 

 

CD3:72.6

To view most current version, visit www.municode.com.

Supplement 22, November 2008

 

 

5.

 

 

 

 

 

 

Community character.

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