When you’re proud of your business, and you find that perfect name, you may think it says it all. You might be wrong, and that can be expensive. Sometimes less is not more. That’s when your business needs a combination sign.
Tampa Bay Grand Prix needed passersby and potential clients to know that they are an indoor go cart racing facility. Their name didn’t say enough, so they choose a large full color can sign to display their name and logo and beside it they placed large, red channel letters for their tag line. This combination can be seen from a distance and leaves no doubt as to the type of business they are, while still presenting their custom logo for great marketing exposure.
Your business name might not be enough either to clearly portray the kind of business you are, so consider a combination sign. Trying to include your business name and the service or product you supply all on one sign, may make a single sign too busy and therefore, ineffective. The addition of a can sign might be just what you need to set your business’ exterior apart, especially if your business is part of a mall or business park.
Arise church, shown here, is a perfect example of adding a can sign for your tagline. Now it is very clear that it is indeed a church, an Assembly of God at Brandon. If your business is not part of a well known chain, or your name may have a dual meaning, a second sign containing your tag is a must. You want all prospective clients to know exactly what you provide. Not doing so is wasted money on incomplete signage, and can make or break a business. Elite Body Cryotherapy is another smart business that made great use of combination signage. They have three parts to their exterior building sign: their name, the can with their tagline, and a custom logo symbol.
Including a distinctive symbol in your signage on your exterior helps customers to easily identify your company. It can also be a way to get their attention by providing a punch of color, or attention grabbing design. This marketing technique is used very effectively at many Tampa Bay businesses, like those here: 
Whether your second sign is an acrylic yellow smile or fish symbol, or a way to emphasize your product, the use of a combo sign can be practical and economical- a smart choice.
This is true for your business interiors as well. Don’t forget how valuable it is to have your interior lobbies as a place to repeat your combo sign for additional exposure and results. Repeat branding indoors, if done well, can really add to your lobby’s atmosphere and your bottom line. Here are some examples of combination signs in interior lobby spaces throughout Tampa Bay:
The right size and color sign for your wall, inside or out, is as important as content. Adding a sign that is too small will not be effective, a sign too big can overpower a space, take away from the content, and even be a distraction to your clients rather than a pleasing addition. This is a mistake that can be a costly one.
When you are considering any signage, inside or out, single sign or combo, enlist the experts at Premier Signs of Tampa, for quality sign help. They can show you how to have your business signs work for you. Start by getting the right advice.
Call today at 813-914-7006 or email info@premiersignsfl.com.
