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In a day and age when the world has almost become saturated with businesses in almost every industry, marketing is the only way to get ahead of the competition. There are various modes of marketing; one of the most important ones is the use of signage.
Businesses have been using signage to promote themselves for a very long time now. If you go around town, you’ll see just how common the use of signs is. Building signs are one of the most common types of signage in use today.
Whatever your business is, if you want to keep it going, a building sign is a must-have for you. But why exactly do you need a building sign? Here are a few reasons that will explain why you need one:
Brand Awareness
Having a building sign gives you the opportunity to deliver your unique selling proposition to your audience. Your sign will let your targeted audience know what your brand stands for. A building sign introduces your business to the people, a well-thought-out sign will leave a lasting impression in people’s minds forcing them to want to know more about your business.
Your building sign should be bold and elegant. It acts as a physical representation of your business. The impression that people get from your sign is also what they would be expecting from your business. Not having a sign at all, people would not even be aware of your business, let alone purchasing from you.
Staying Ahead of the Competition
The market is filled with competitors, regardless of the nature of your business. How do you think people would decide between coming to you or going to your competitor? The answer is simple – by looking at your signs.
A great building sign can make all the difference in the world. Nowadays, marketing is king; great signage can get you more customers even if your competitors offer a better product and service than you do.
Your building sign should be appealing, simple, and focused. Your sign needs to give off a premium look. It should also clearly represent what your business offers.
Brand Personality
A study carried out by FedEx reported that about 76% of consumers visited shops that they had never been to before, based on their signage. Moreover, 52% of the people said they would be hesitant to go to a shop with weak signage.
The above study demonstrates the importance of signage in bringing in customers. Imagine what would happen if you didn’t have a sign at all. People view signage as a representation of the character of the business. Poor signage or having no sign at all will just tell people that the shop is not worth their time.
Cost-Effective
An important reason you should consider getting a building sign for your business is that it is a relatively cost-effective method compared to other marketing methodologies. Signage requires only a one-time cost. They will last you years and do not even require much maintenance.
Marketing approaches such as running ads on social media platforms require you to pay on a daily basis. Building signs will market your business year-round, 24 hours a day.
Call BeBold Sign Studio Today!
The reasons above reinforce the importance of building signs and signage in general. BeBold Sign Studio has a team of professional technicians who can help you design and install the best building sign for your business. Our services cover other types of signs as well. So call us now, and we’ll get started with your sign.
