Businesses in Sterling, VA looking to install monument signage typically settle for standard, expected options. But at Be Bold Sign Studio, we think outside the box and know the hidden potential of these signs. As experienced monument sign designers and fabricators, we’ve discovered unconventional techniques that can take your signage to the next level.
In this article, we’ll reveal insider tips to help Sterling business owners see monument signs in a whole new creative light. Read on to explore surprising design possibilities you may not have realized these signs can provide.
Materials Matter
While most companies default to wood or acrylic, don’t overlook other unconventional base materials for your monument like:
– Metal – Powder coated aluminum provides a modern, high-end look and is very durable. Stainless steel offers a sleek, mirrored finish.
– Brick – Integrate your signage into existing brick architecture for seamless design.
– Stone – Materials like granite are extremely durable and convey an upscale, timeless feel.
– Custom textures – Get creative with wood finishes like rough-cut cedar planks or ceramic tiles for unique texture.
Don’t limit yourself to conventional materials. Monument signs allow ample opportunity to incorporate creative substrates that make your brand stand out.
Creative Shapes Catch Eyes
Typical monument signs come in basic rectangles or circles. But there are no shape limitations with these signs. Unconventional shapes provide excellent visibility and give your monument stylistic flair.
– Angles and contours – Try triangles, trapezoids, rhombuses or any unique shape that complements your location.
– Negative space – Cut out creative patterns to form bold silhouettes and allow lighting to shine through.
– Organic and nature shapes – Flowers, leaves, trees and other organic shapes make monument signs approachable.
With thoughtful design, any imaginative shape can transform into a monument sign that represents your Sterling brand’s personality.
Lighting Creates Visual Interest
Strategic lighting is an impactful yet underused monument sign element. Go beyond logo illumination with these unconventional lighting tricks:
– Colored LEDs – Program LEDs to create vibrant light shows drawing eyes to your business.
– Backlighting and silhouettes – Use lighting to produce a glowing background around sign shapes.
– Downlighting – Spotlights focused on the monument create dramatic nighttime effects.
– Neon – Colorful neon tubes illuminate sign edges or messages with a retro-modern appeal.
Lighting adds visual dynamism that makes your monument sign shine. Use unconventional lighting techniques to make your signage pop day and night.
Unexpected Embellishments Dazzle
Most monument signs get straight to the point. But don’t overlook creative embellishments that can amplify your message:
– Decorative brick/stone – Integrate ornamental materials around the edges or base of your monument for flair.
– Metal art – Incorporate custom metalwork as decorative accent pieces.
– Landscaping – Flowers, plants and rocks around the base add natural beauty.
– Water features – Consider adding a bubbling fountain or water wall for soothing ambiance.
With the right embellishments, your monument sign transforms into an artistic showpiece reflecting your brand personality.
Kinetic Elements Engage Customers
Typical monuments are static displays. But adding kinetic elements creates intrigue and interactivity to engage customers. Unique kinetic options include:
– Moving parts – Make elements like your logo rotate or light up in eye-catching sequences.
– Digital screens – Add LCD screens to display rotating messages, graphics and videos.
– Reader boards – Post timely messages like daily specials that continually give customers new reasons to visit.
Blend static signage with strategic kinetic additions to create a multi-sensory customer experience and impression.
Harness Our Insider Expertise
The possibilities are endless when you approach monument signs as an artful branding opportunity versus a purely functional tool. As your experienced partner, Be Bold Sign Studio holds the unconventional knowledge to reveal the hidden potential of your monument sign. Our fabrication experts know the possibilities and how to execute your vision down to the finest detail. Partner with us to create a one-of-a-kind monument sign that showcases your true Sterling brand essence.
