Are you determined to elevate your brand above the competition and improve message visibility? Leverage custom vertical signs from BeBold Sign Studio. While horizontal advertising is much more common signage format seen across superstore aisles, hung in outdoor restaurant patios, and strung throughout retail facilities, custom vertical signs offer a whole new creative marketing opportunity. When space is limited, it’s better to take advantage of vertical space instead of fighting to carve out sign space on a crowded downtown street. In this guide, you’ll learn why you should use custom vertical signs at your business facility, but before that, let’s find out what exactly are they: What are Custom Vertical Signs? Custom vertical signs are exactly what they sound like: vertically-shaped signs with the text flowing downward, mounted up high on the façade of a building, either by affixing the sign directly to it or by using brackets. Although they’re commonly used by restaurants, hotels, bars, retail stores, and parking lots, their lucrative benefits appeal to all types of businesses. Hence, custom vertical signs are a perfect way to fill narrow, unusable wall space to create a ‘cascading’ text style in the signage. Let’s find out why you should use custom vertical signs: Why Use Custom Vertical Signs for your Business? Here are some of the reasons to use custom vertical signs: High Visibility in Crowded Streets Since they’re mounted up high, custom vertical signs aren’t obstructed by passing vehicles or heavy foot traffic, and thus easily spotted from long distances. When your store is located in between a myriad of other businesses, a custom vertical sign sticks out in a sea of other horizontally-mounted signs. This helps you immediately capture attention of those passing by. Illumination Custom vertical signs are also easy to light up with LEDs. Hence, if you want to attract more attention, add more flair to your business through brightly lit vertical signs. 24/7 Advertising Once you’ve installed your custom vertical sign, it will continue to market your business round the clock. If you’re a growing business, you may want to keep them lit through the night even during off business hours so the sign functions 24/7. Customization Aligning business signage with branding strategy is important so that viewers can easily associate the sign with your brand. It also helps create your brand identity and establish your brand personality in the minds of your target audience. This helps foster brand recall so that people remember and trust your brand when it’s time to make a purchase decision. Just because custom vertical signs are mounted vertically doesn’t mean that you can’t personalize them. You have numerous options for colors, sizes, fonts, borders, and logos, all of which can be tailored to meet your branding needs. Customization also depends on the signage company you choose, so it’s important to choose your sign company wisely. Contact the Best Sign Company in Sterling By now, you should have obtained a deep understanding of what custom vertical signs are and why you should consider them for business advertising. For visually stunning custom vertical signs, get in touch with BeBold Signs today!