Looking to devise a solid branding strategy for your business? Make sure you’re aware of the dos and don’ts of corporate branding.
Successful branding is crucial to achieve your business goals and boost revenue. Businesses that Consistently invest in branding earn 23% more revenue than those with inconsistent or no branding practices.
When customers become familiar with your brand, you start seeing quick results. According to a Neilsen article, 59% of the customers prefer to buy from brands they are familiar with.
To build your brand and make it recognizable, however, you need to be aware of the right branding practices, especially when using signage.
To help you out, we have compiled some dos and don’ts of branding through signage:
The Dos of Corporate Branding
Brand at Multiple Sites
Based on a study conducted at the University of Cincinnati, 38% of large firms using signage at different locations recognized branding as the most important function of using signage.
Keeping that in mind, you should use signage at all your branches or if you have a single facility, leverage signage in different areas of the building.
Brand Outdoors
Outdoor branding, through storefront signs and vehicle wraps, is an incredible way to draw the attention of passersby and motorists. Among the most effective options for outdoor signs include post-and-panel signs, pylon signs, monument signs, and more.
According to the American Truck Association, a single truck with vehicle wraps traveling within a city has the potential to generate 16 million impressions per year. Thus, don’t forget to implement that solution.
Brand Indoors
Visiting clients and people provide a tremendous opportunity to make that first impression through indoor signage inside your corporate building or lobby. Brand your interior walls using graphics and full-wall murals and vinyl wall letters to turn the prospects into loyal customers.
Acrylic signage and three-dimensional signage are other indoor branding options. Be sure to include your logo, business name, and brand values to improve brand recall.
The Don’ts of Corporate Signage
Don’t Compromise on Signage Quality
Based on a survey conducted by FedEx, 50% of the respondents quoted poor branding as the reason for not entering a business. Given the branding impact they make, it’s wise to invest generously in high-quality signage and their maintenance.
Therefore, do your research into which branding signs are best for your business. Make sure that the words are spelled correctly and do not overlook maintenance.
Don’t Lose the Opportunity to Brand at External Events
Use branded tents, flutter flags, and nylon banners to display your logo and brand name at outdoor events.
Don’t Ignore the “Face” of Your Storefront
Some outdoor signage options such as branded awnings, channel letters, and light box signs offer incredible ways to put your best “face” forward. So don’t ignore them.
