Are you looking for easy tips to make your outdoor signs more noticeable?
It’s no longer a secret that impressive outdoor signage plays a huge role in making a business successful. Besides making it easier for first-time customers to locate your business premises, outdoor signs actually bring a lot more to the table. Noticeable outdoor signs are very important for businesses because they help to highlight the business on a busy street and bring in new customers.
Moreover, well-designed business signs also add brand personality to your outdoor space and this helps to make your business far more memorable. This is why business owners today pay so much attention to every little detail about their outdoor signs. Continue reading this article to find out easy tips for making your outdoor signs more noticeable.
Always Choose Contrasting Colors
The first and perhaps easiest tip for designing a highly noticeable outdoor business sign is to use contrasting colors. Human beings are highly visual so the use of striking colors will instantly draw attention to your outdoor business sign. Choosing contrasting colors like light-colored text against a dark background will always help to highlight the text and enhance the readability of your outdoor sign.
Moreover, the colors you use in your outdoor signs also have a huge impact on brand perception. Many colors are associated with certain feelings this is why you need to choose colors that are consistent with the brand personality of your business.
Aim for Higher Readability
The next piece of advice we have for you is to keep readability in mind when designing your outdoor business sign. While you do want your outdoor signs to be unique and creative, you also want them to be clear and easily readable. This is why should try to use a font that is simple and easy to read. Avoid using cursive fonts as they can become difficult to read from a distance. Moreover, it’s a common practice to use bold and upper-case letters in outdoor signs for higher readability. Follow these simple guidelines so that people can conveniently read your outdoor signs from miles away. This will not only help people locate your business premises easily, but also enhance brand recognition.
Consider Lighting the Sign Up
Another way to make an outdoor sign more eye-catching is to light the sign up. The most common type of illuminated signage today is LED signs. LED signs are popular for outdoor use because they are resistant to harsh weather conditions and low maintenance. Lighting up an ordinary outdoor sign will quickly turn into an efficient advertising tool that functions 24 hours a day.
Add Graphics on the Sign
The last tip for making your outdoor signs more noticeable is to add graphics on them. Graphics bring character to an outdoor sign and make it far more memorable. This is why it’s always a good idea to use graphics on an outdoor sign if you want it to stand out.
For more information on noticeable outdoor signs, please visit our website.
