self-service laundry facilities concept – washing machines at laundromat
Small businesses are one of the most important aspects of any community. They are the economy’s lifeblood, providing much-needed goods and services to local residents. To be successful, small businesses must find ways to keep up with competition from big box stores and online retailers. One way to do this is with custom product labels.
How Custom Labels Increase Sales
Custom labels increase sales in several ways. First, they make products more easily identifiable to potential customers. This is especially important if the product is sold in a brick-and-mortar store, as customers may not be familiar with the brand or type of product. However, this can also help when selling items on Amazon and Etsy, as potential customers are able to see at a glance what the product is and understand what it does.
In addition, custom labels help to create a more professional look for products. This is important as many consumers are hesitant to purchase items from small businesses which don’t appear to be well-established. By choosing high-quality labels, small businesses give the impression they are larger and more established.
Custom labels also help to create a sense of unity among a product line, making it look uniform and professional.
Finally, custom labels help communicate important information about the product, such as its price, nutrition facts, ingredients, etc.
Types of Custom Labels
Stickers are generally less expensive than other types of labels. They are typically printed on paper or vinyl and then cut to shape. Stickers can be applied by hand or with a machine.
Decals are another type of custom label used for product sales. They are similar to stickers, but they are printed on vinyl and clear plastic and are meant to be applied to smooth surfaces, such as glass and metal. Decals are ideal for products exposed to a lot of wear and tear, like food jars and shampoo bottles.
Benefits of Hiring a Sign Company for Custom Label Printing
Of course, many online retailers sell pre-made labels, but these may not be the best option for small businesses. Even with countless customization options, pre-made labels often are unable to match the business’s branding perfectly. A sign company will make custom product labels with no limits to the design and color scheme.
Professional equipment and expertise are also needed to produce high-quality labels.
If you have any questions about custom product labels, or any other questions related to signs and graphics, give us a call, or stop by our sign shop. We’re FASTSIGNS® of Sacramento Natomas/Airport Area, CA, and we would be happy to help your small business.
