Real estate agencies use a variety of marketing techniques to draw in potential home buyers, and one of the most popular methods is by hosting open houses.

An open house gives potential home buyers an opportunity to view a property in person and is perhaps the best way to generate interested and qualified buyers. Yard signs are a perfect addition to a real estate professional’s marketing kit, as they are a low-cost sign product which adds extra exposure and further provides important information to passersby.

What are the Best Types of Yard Sign for Open Houses?

Corrugated plastic signs are made from plastic with ridges on the inside. They are popular for open houses because they're lightweight, durable, and easy to set up. Since they're inexpensive, they are a popular sign product for blanketing a large area with many signs.

Aluminum signs are more expensive than plastic, but they're also more durable. They're a good choice for locations with high winds or realtors who want to reuse their signs for many open houses.

Unique Ways to Promote Open Houses with Yard Signs

Yard signs are perfect for letting people know the open house is happening. They are also used to highlight certain features of a property. For example, if the home has a pool, a yard sign is a perfect product to market a simple message that says, “OPEN HOUSE: Home w/Poolside Oasis."

Another idea is to use color-coded signs to differentiate between different types of properties. For example, blue for water frontage, green for eco-friendly features, etc. This is a great way to grab attention and give people more information about the property at a glance.

Be Creative with Yard Signs

There are endless possibilities when customizing yard signs. The most important thing is to make sure the signs are eye-catching and informative. Here are a few ideas to start with:

• Use bright colors: Bright colors are more likely to catch people's attention, don't be afraid to use them on yard signs.
• Include a photo: A picture is worth a thousand words, why not include one on the sign? This is especially effective when selling a home with unique features, like a pool or a view.
• Use large font: Signs need to be read from a distance; make sure the font is large enough to be seen clearly.
• Keep it simple: The goal is to make people interested in the open house, so don't try to pack too much information onto the sign. Include the basics, like the open house's date, time, and address.
• Include a QR code: A QR code on the sign which people can scan is a great way to give them more information about the property or to visit the property’s website. This works in addition to a property brochure.

At FASTSIGNS® of Sacramento/Natomas Airport Area, CA, we make custom yard signs for open houses as well as many other sign products for real estate professionals. Stop by our location today or contact us if you have any questions at all.