With so much competition, businesses need various approaches when attempting to stand out, and one great advertising technique is utilizing custom-lighted signs? LED lighting, channel letters, and cabinet signs are all terrific options for businesses of all types. Illuminated or digital menu boards are also an excellent option for restaurants and other food-related businesses. At FASTSIGNS® of Sacramento – Arden-Arcade, CA, we will create the perfect custom sign package for your business. Let’s look at some popular sign products and how they improve exposure and give customers the confidence to patronize your business.
Benefits of Lighted Signs
Lighted signs provide many benefits, including:
- Improved Visibility – Lighted signs are easier to see, both during the day and at night. This will help attract more customers, as they will be able to spot your business from a distance. They also give the sign a professional and elegant look.
- Increased Foot Traffic – Bright, eye-catching signs help increase foot traffic to your business. This is especially important for businesses on busy streets or in shopping centers. Many small businesses suffer from a lack of visibility, and lighted signs help remedy this problem.
- Enhanced Curb Appeal – A well-designed, beautifully glowing sign will enhance the curb appeal of your business. This makes a big difference in attracting new customers and keeping existing ones.
- Increased Safety – Lighted signs also help improve safety around your business with increased ambient visibility.
- Improved Brand Recognition – Lighted signs help improve brand recognition by making your business name and logo more visible. This helps build customer loyalty and increase sales.
- Boosted Sales – Ultimately, all these benefits lead to one thing: increased sales. Custom lighted signs typically pay for themselves many times over.
Common Types of Lighted Signs
There are many different types of lighted signs, each with its benefits. Some of the most common types of lighted signs include:
- LED Signs – LED signs are the most popular sign lighting option. This is because they are very energy-efficient, long-lasting, and bright. They are also very versatile and are used for a variety of applications.
- Channel Letter Signs – Channel letter signs are another popular type of lighted sign. They are made up of individual letters lit from within.
- Cabinet Signs – Cabinet signs are large square, rectangle, or round signs with lighting elements inside to illuminate your business message or logo. They are versatile and sometimes used with pinned documents such as a flyer or restaurant menus.
- Menu Boards – Menu boards are a type of lighted sign used in restaurants and other businesses where customs are choosing from a list of services or products. Often mounted to the wall behind the ordering counter, they feature elaborate custom graphics and various lighting options.
At FASTSIGNS® of Sacramento – Arden-Arcade, CA, we have lighted signs of all kinds to choose from. We will work with you to create a sign to meet your needs and budget. Call us today to get started or stop by our sign shop.
