Advertising strategies generally have a specific target audience, whereas billboard signage is a high-risk, high-reward proposition. Specifically, while billboards will be seen by thousands of people each day, the time you have to capture your audience’s attention is also foreshortened. On the other hand, billboard advertisements are also among the most cost-effective strategies you have at your disposal. Depending on the area, you might be able to buy a month-long advertising campaign on a dozen or more billboards for the same price as a one-time, full-page news ad. The use of signs to communicate a marketer’s message places advertising in geographically identified areas in order to capture customer attention. The most obvious method of using signs is through billboards, which are generally located in high traffic areas. Outdoor billboards come in many sizes, though the most well-known are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation. Choosing a location for your billboard signage is crucial as mentioned above. Where should you place your billboard? A billboard place on a major interstate in a rural area probably isn’t the best location for a local business, no matter how low the cost or high the traffic count. In contrast, locations where costs are lower, visibility is high, and long-distance travelers are still within the target audience. Finally, rush hours with stop-and-go traffic is a billboards best friend. If you’re considering an approach with more promotion advertising, as opposed to name branding, consider areas prone to a higher volume of slower traffic. Our client, Alejo Lugo Law Offices needed a sign to cover his billboard space. We used 13oz banner material to wrap the 12X24ft. billboard space, making the billboard highly visible. It’s located off the 215 freeway in Perris, CA, near the airport. This location is perfect with high a volume of traffic as well as the stop-and-go traffic. No sign is too big or too small, Alpine Graphix will help you find a solution to your signage needs. We are committed to elevating our customer’s image! Alpine Graphix INC. 909 200 2280 10604 N. Trademark Pkwy., Ste. 306 Rancho Cucamonga, CA 91730 www.alpinegraphix.com