Back in November of last year we wrapped a van for our customer Smart Energy. They specialize in grid-tied solar electric systems and installation, offering the latest technology, state of the art equipment, and the most financing options for residential and commercial customers in California and Central Texas. Smart Energy had a great year and is expanding! This year they moved into a bigger location and added to their fleet of work vehicles. Leo, owner of Smart Energy, thought so highly of the work that we did in November that he approached us with a multi-signage project. They needed dimensional letters both inside and out, window signage and partial wraps. We were excited about this project and the continued customer loyalty shown by Smart Energy. We started with a partial wrap of their utility box truck. By displaying your company’s information with a partial wrap you get a mobile advertising campaign that will last for years. Vehicle graphics can be your key to bringing in new customers, the great thing about utility box trucks is the size, you have plenty of area for striking graphic images to catch people’s attention. Partial vehicle wraps are very cost-effective advertising medium-and there are good stats to back that up. Survey statistics, available from the Outdoor Advertising Association of America (OAAA), show that more than 95 percent of Americans today are reached by media targeting vehicle drivers and passengers. In addition, OAAA figures show that single vehicle wrap can generate 30,000-70,000 impressions daily. Partial wrap advertising still delivers your selling message in a large format that will be seen by your target market and you will stand out from your competitors. With a full or partial wrap in your advertising mix your marketing and media objectives will be achieved more effectively and efficiently than with basic fleet markings or lettering. Partial wraps allow you to cover only a portion of the vehicle and are great to garner visibility on a budget. Using custom vinyl vehicle wraps to transform your work and fleet vehicles into “rolling billboards” is no new concept, and we’ve written about it a few times now. But more often than not, companies don’t take advantage of the full effect that fleet graphics can achieve. A very effective way to really make your marketing message prominent is to have your fleet vehicles all wrapped in a similar theme – and this can really make your fleet stand out! An advantage of wrapping a vehicle is that the design can be translated to any model with a few design modifications. Your parts or service van or shuttle can have the same graphics theme and package as your smaller company passenger car or truck. Are you ready to get some more exposure? Contact us regarding your next fleet wrap project! Alpine Graphix INC. 909 200 2280 10604 N. Trademark Pkwy., Ste. 306 Rancho Cucamonga, CA 91730 www.alpinegraphix.com