While reading other designer blogs and facing the world of design there is a high market for 'just ok' designs and the designs that stand out and make you remember them.  Which do you want? For some people getting a logo design is crucial and they are willing to pay for the time and effort that goes into creating a visual image/branding for their company. Why is this key? Well, if people remember you, then you get more attention, more notice, more rememberance, more sales, more on your bottom line. You do want people to remember your business... right? Your logo will work hard for you every day 365 days a year 24 hours a day. No vacation, sick time, etc. Now isn't that worth the money?