A landing page is essentially a web page that stands alone. It has been generated specifically for an advertising or marketing campaign. It is where a user will ‘land’ on the page after they have clicked on an ad from Instagram or Twitter, for example, or they have clicked on the link within an email. There are a lot of different reasons why landing page…

A long-tail keyword is a type of keyword that is more specific and longer. These keywords are often used by people that utilize voice search, as well as those who are closer to the point of purchase. For example, a long-tail keyword maybe “a cheap wedding cake store in New York” rather than just “wedding cake.” Long-tail keywords are beneficial because th…