A lead generation funnel can also be known as a lead funnel. No matter what you call it, though, it is a systematic approach to the generation of leads, i.e. possible consumers for your business.
It is the procedure of your target audience being tunneled through distinct stages until a purchase is, hopefully, made. A lead generation funnel can range in terms of complexity, but there tends to be three stages.
The different stages of lead funnels
The first stage is what is known as the top of the funnel, and this is all about boosting awareness. This is when you have your first contact with a possible customer, so it is all about introducing your brand here.
The next part of the stage is the middle of the funnel. This is when the potential customer starts engaging with your business. Nurturing your leads here is what is important.
Finally, there is the bottom of the funnel. By this stage, a random site visitor should have been turned into a lead and you should have a strong connection with them. They already trust your business and you just need to give them a final push to make sure that they become a paying customer.
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If you need help perfecting the lead funnel at your business, please do not hesitate to get in touch with us today to discuss this. We can help you to boost the conversion rates that you have at your business.
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