More and more outdoor storefront signs are becoming a factor that customers consider when entering a store. As a result, well designed storefront signage is taken much more seriously by business owners and architects. A well-thought-out signage plan can drive more traffic, create unique experiences, and convert sales. As your local signage company we have gathered our best practices for effective storefront signs in Pleasant Hill.
You want to make sure that the typography used for your signage is in line with your company branding. However in order for your sign to be effective it also needs to be readable. One of our best practices to make a font more legible is to work with the font family of your branding in case your original font has readability issues. In addition to the typography, color is important for legibility. For best results you want to use contrasting colors for your storefront signs to enhance readability.
In order to make your storefront stand out, adding dimensionality to the sign is a best practice. Adding dimensionality can be done in the form of dimensional letters like channel letters but it can go further then that. Some options include awning signage or perpendicular blade signs. An additional added benefit of these types of dimensional storefront signs is that they make your store visible from more angles & directions, which is ultimately what you want to achieve.
Material Quality & up to date look
The materials used for your storefront signs can tell a lot about your company. At Sequoia Signs & Graphics we offer a wide variety of sign types and materials. Our experienced team of sign designers can propose high quality materials that match your company values & branding.
When investing in a professional storefront sign it’s important to keep up the high quality look. Although our signs do not require much maintenance one of our best practices is to schedule preventive maintenance with your signage company to avoid broken illumination or an updated look.
Taken al of the above into consideration, the common thread for storefront signage is to stick to your company branding. All of these best practices can be implemented while maintaining your brand standards. Brand recognition is a strong factor when it comes to customer retention and attracting new customers. Therefore if you have a strong branding make sure to use it for your storefronts signs.
Storefront Signs in Pleasant Hill, CA
Do you think that you can use these best practices to improve your storefront signs? Come and see us to discuss your next sign project. Our professional team at Sequoia Signs & Graphics can help you to make your storefront come to life.
Contact us today to schedule a consultation or request a quote. Call Sequoia Signs & Graphics today at (925) 300.1066.