Learn From Marketing Mistakes with Expert Help No matter the size, industry, or age of a business, it relies on marketing in some form or fashion. With the rise of the Internet and the digital age upon us, marketing has taken on a very different form in recent years. In order to succeed in marketing, a holistic view which takes new trends and proven concepts into account is necessary. Many companies engage in marketing training to help their employees promote their products or services. While engaging in training is a great practice for businesses, there are common errors which people make when training people in marketing. As a business coach with years of experience in Washington, I know the area and have a great understanding of what marketing works. In the sections to follow, I will highlight a few common mistakes people make when discussing marketing. Also, I will discuss the ways to combat these mistakes and run a beneficial marketing training for your team members. Misunderstanding of Marketing When training people on how to market effectively, there needs to be an understanding of what marketing truly is. Many people have a misconception of marketing, and think it’s focused on sales, social media, or some specific type of advertising. In reality, marketing is the combination of a product’s price, promotion, people, and placement. When training people on marketing, these core principles should be discussed and the trainees should learn how they work together to make what they are selling more appealing and reach the right audience. Narrow Focus In a similar manner to misunderstanding what marketing is, many people tend to focus on just one area of marketing and neglect others. So many companies are focused on digital advertising, social media, search engine marketing, and other hot-button topics. While these specific items should be covered, they aren’t the end-all-be-all option for marketers. When training people, you should give them many tools to succeed in different situations. Ignoring Local Trends and Opportunities Part of focusing on the right things when training marketers is being aware of what works in your area. As someone who has a great deal of marketing experience, I can tell you what works in one area doesn’t always work in others. Your market is unique, and there are distinct opportunities which exist in your area. By understanding your market as a whole, you can make the best decisions to market to your desired target base. Failure to Apply Your Company’s Goals Your company’s unique goals and vision should be at the center of any training effort. From a marketing perspective, your goals help you determine who your ideal customer is, where they are located, and how you can most effectively reach them. If your company doesn’t have clear goals, establishing them would be a great first step. If your company is in need of training assistance, I would be happy to help. No matter the size or industry of your business, my coaching can be tailored to your unique needs and help the business thrive. To learn more about business coaching and marketing training, please contact me today.